TERM PAPER ON TVS MOTORS Subject:STRATEGIC MANAGEMENT SUBMITTED SUBMITTED BY: TO:- Mr.Nitin Brajdeep Singh Sec:-S1803 Roll no:-B40 ACKNOWLEDGEMENT Dhir History of all great works is to witness that no great work was ever done without either the active or passive support of a person’s surrounding and one’s close quarters. Thus it is not hard to conclude how active assistance from seniors could prohibitively impact the execution of a project .I am highly thankful to our learned faculty Mr
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an acquisition strategy for several reasons; however‚ acquisition strategies are not without problems. When acquisitions contribute to poor performance‚ a company may deem it necessary to restructure its operations. Driven by M&A Imagine Maruti Suzuki merging with Ford India. Or Daewoo Motors and Fiat India becoming a part of General Motors India. Or Hindustan Motors merging with Mercedes Benz India. Sounds farfetched? Not really. In the race to expand their product portfolio for global market
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The Market Plan The Market Plan Indus Motor Company Ltd. Indus Motor Company Ltd. Azeem Danish Student ID: A4042710 Azeem Danish Student ID: A4042710 Table of Contents 1. Executive Summary 2 2. Introduction 2 3. Business Mission 2 4. External Marketing Audit Macro Environment 3 4.1 PEEST ANALYSIS 4 4.2 Micro Environment 6 4.2.1 Overall Market 6 5. Internal Marketing Audit 8 5.1 Operating results 8 5.2 Strategic issues analysis 8 5.3 Marketing
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other private entrepreneur or the government either really ponder or feel ashamed on this milestone achieved by our neighboring country. Will Pakistanis ever be able to have a low priced car in years to come or they will continue to rely upon Pak Suzuki Motor Company (PSMCL) for providing so called low priced 800cc car which in real terms is no longer cheaper after massive increase in prices in the last one year. The main aim of Tata Motors of launching the cheap car for the huge urban middle class
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Following economic liberalization in India in 1991‚ the Indian automobile industry has demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions. Several Indian manufacturer’s such as tata motors‚ Maruti Suzuki and Mahindra and Mahindra‚ expended their domestic and international operations. India’s robust economic growth led to the further expension of its domestic automobile market which attracted significant India-specific investment by multinational automobile
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continued the assembling of Bed Ford trucks. By the end of 70s practically all assembling ceased in Pakistan. In 1983‚ second phase of automobile assembling started with the introduction of Suzuki FX 800 CC car. And with in six years Pak. Suzuki changed the model of FX 800 CC with Mehran 800 CC. Pak. Suzuki there after introduced Khyber 1000 CC and Margalla 1300 CC in 1992. But in more than ten years‚ level of participation in development was not significant. From 1993‚ Pak automobile industry
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Nationalization of Industries in Pakistan and impact on Automobile Industry: Following the progressive manufacturing period‚ nationalization of industries under Economic Reforms order had a profound impact on automobile industry in Pakistan. In early 1972 under Martial Law Regulation‚ the Government took over the control of 32 industrial units‚ including eight automobile plants‚ under the officially appointed Board of Industrial Management with the Minister for Production as its Chairman. Out of
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have been successfully completed. Contents Introduction: 5 History of automobiles 5 Changing faces of cars 7 Used cars 10 Used cars industry 10 Growth in Used Cars Industry 11 Growing trend of used car markets in india 12 Maruti suzuki india limited 14 Maruti true value 15 Mahindra & Mahindra Motors 16 Mahindra first choice wheels 18 Ford motors: 19 Ford assured: 20 Auto companies take pre-owned route to drive sales: 21 Research objective 23 Research methodology
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Statement of the Problem 7 Abstract 8 Scope of the Study 9 Introduction 10 Introduction To Consumer Behavior And Perception 12 Rationale and Significance Of The Study 14 Objectives 15 Research Methodology 16 Secondary Research 19 Maruti Suzuki Case Study 30 Other Developments:- 32 Primary Findings 36 Recommendations and Suggestions 47 Scope And Limitations 51 Conclusion 52 Bibliography 55 Appendix 56 Acknowledgement Having completing the project‚ “A Study of the Consumer
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INTRODUCTION The Indian passenger car industry had a sheltered existence till the early 80’s. Until 1981‚ there were two dominant players in the Indian scene – Hindustan Motors and Premier Automobiles. In 1982‚ Maruti Udyog‚ a 50:50 joint venture between Suzuki Motors and the Indian Government introduced a hatch back car at an affordable price. Gradually‚ Maruti introduced different new models creating different segments and overtook HM and PAL with attractive prices and fresh designs. Within a short span
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