What changes are occurring in the non-disposable razor category? Paramount is facing not only the traditional‚ on-going competition from the other long term‚ established companies in the market‚ but faces increasing challenges to its market share from new entrants as well. Traditionally‚ the market consisted of disposable and non-disposable razors‚ but within the last few years‚ a new trend has emerged. As a result of the increased emphasis on esthetic‚ or beauty products for men‚ there has
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Marketing Case Analysis - Clean Edge Razor Case - Team members * Min Woo Song * Yang-hee Park * Yekaterina Li * Onofre C. Mateo * Khanan Pinnoi Clean Edge Razor Case 1. What changes are occurring in the non-disposable razor category? What are the strategic life cycle challenges for Paramount’s current products as well as for Clean Edge? Assess Paramount’s competitive position. (1) Market growth in super premium segment Non-disposable razor experienced approximately
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Straight Edge‚ the lifestyle‚ the commitment‚ the honor‚ these are the basic followings of the new movement called Straight Edge. The beliefs of Straight Edge seem impossible for the youth today with all the struggles of peer pressure. It seems “typical” for a teenager in high school to experiment with drinking and smoking. With Straight Edge‚ it is a commitment that you will not drink or smoke of any kind. Straight Edge is a subculture of hardcore punk. (Sutherland 1) It was originated by
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SUMMARY: Paramount is planning to launch a new nondisposable razor ‘Clean Edge’ which has an improved design and provides a superior performance by utilizing a vibrating technology that that stimulates hair follicles lifting them from the skin and allows a more thorough shave. CURRENT MARKET SITUATION: Launching a nondisposable razor in the super premium market is a brilliant move as: a) Paramount has a respected brand image in the razor market through its two already existing brands 1) Paramount
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INFORMATION PAPER International Journal of Recent Trends in Engineering‚ Vol. 1‚ No. 2‚ May 2009 Edge Detection Techniques for Image Segmentation – A Survey of Soft Computing Approaches N. Senthilkumaran1 and R. Rajesh2 School of Computer Science and Engineering‚ Bharathiar University‚ Coimbatore -641 046‚ India. 1 senthilkumaran@ieee.org‚ 2kollamrajeshr@ieee.org logical reasoning[1]. It has been applied to image processing in many ways[19]. Segmentation aims at dividing pixels into similar
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Case Analysis Clean Edge Razor Splitting Hairs in Product Positioning Executive Summary Paramount’s newest non-disposable razor‚ Clean Edge‚ has brought a new hope for the company whose other products are either on the mature stage of product life cycle or on the declining stage. Clean Edge’s improved design provides superior performance and hence the top management is extremely excited. They need to come up with a marketing strategy including product positioning‚ brand name & marketing
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4249 JANUARY 19‚ 2011 JOHN A. QUELCH HEATHER BECKHAM Clean Edge Razor: Splitting Hairs in Product Positioning On August 9‚ 2010‚ a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor‚ Clean Edge‚ and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the
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Merging Leading Edge Technology with Bleeding Edge Technology Emerging Technologies and Issues CMGT 557 June 20‚ 2011 Merging Leading Edge Technology with Bleeding Edge Technology We have all seen it‚ rather on television‚ in newspapers‚ magazines‚ and now on your computer. The vendors bombard us with the terms like New‚ Improved‚ Latest and Greatest‚ better than ever‚ and the Fastest. It’s amazing when it’s for the same product; the listing is somewhat endless on what the product can
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Cutting-edge Technology in The Food Service Industry Cutting-edge technology refers to technological devices‚ techniques or achievements that employ the most current and high-level IT developments; in other words‚ technology at the frontiers of knowledge (Techopedia). Leading and innovative IT industry organizations are often referred to as cutting edge. Cutting-edge technology is now being used to improve customer service in the food service industry (Armstrong & Kotler‚ 2008). Cutting-edge
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Gazelle Edge The Gazelle Edge is a foldable machine used for low impact movement or for a workout that is fairly gentle on the knees‚ ankles and other ligaments and joints. For anyone looking for a machine that can tone their muscles‚ improve cardiovascular endurance and burn calories the Gazelle Edge is the ideal solution. It is perfect for all levels of fitness‚ its unexceeded range of motion allows the user start with slow walks and go to a full run without abrupt stops‚ so no pressure is put
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