MN5051 Marketing- A Critical Introduction Course Outline 2014-15 Professor Chris Hackley‚ personal office FE113 Email chris.hackley@rhul.ac.uk Teaching: Autumn term‚ Wednesdays 3-6PM ALT2 Introduction This course offers an advanced programme in marketing management principles. Taking classic marketing concepts as its point of departure it engages with the growing critical literature in the field to explore marketing not only as a practical field but also as an intellectual tradition strongly
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481-502. Kotler‚ P. (2000)‚ Marketing Management: The Millennium Edition‚ New Jersey: Prentice Hall. Langer‚ J. (1997)‚ "What consumers wish brand managers knew"‚ Journal of Advertising Research‚ Vol. 37‚ No. 6‚ pp. 206-19. Leiss‚ W.‚ Kline‚ S. & Jhally‚ S. (1986)‚ Social Communication in Advertising‚ Toronto: Methuen. Lin‚ C. F. (2002)‚ "Segmenting Customer Brand Preference: Demographic or Psychographic"‚ Journal of Product and Brand Management‚ Vol. 11‚ No. 4‚ pp.249-268. Mitchell‚ A. (1996)‚ The
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BIBL 104 Survey of Biblical Literature Course Description This survey course is designed to lay a foundational understanding of Scripture via a historical survey of the Old and New Testaments. The student will engage a range of learning activities related to the issues interacting with biblical literature‚ basic hermeneutical principles‚ key themes and persons of the canon‚ and the redemptive theme of Scripture. Rationale The courses motivation is a combination of both edifying and equipping students
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and Bruhn‚ C.M. (1993)‚ “Consumer attitudes towards the use of geographical Jackson‚ P. and Thrift‚ N. (1995)‚ “Geographies of consumption”‚ in Miller‚ D James‚ A. (1996)‚ “Cooking the books: global or local identities in contemporary British food Jhally‚ S. (1990)‚ The Codes of Advertising‚ Routledge‚ London. Kahn‚ B.E. and McAllister‚ L. (1997)‚ Grocery Revolution Lang‚ T. (1995)‚ “The contradictions of UK food labelling policy”‚ Information Design Journal‚ Lang‚ T. (1996)‚ “Power to the people”
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Articles Sociology of the Prison Classroom: Marginalized Identities and Sociological Imaginations behind Bars Teaching Sociology 39(2) 165–178 Ó American Sociological Association 2011 DOI: 10.1177/0092055X11400440 http://ts.sagepub.com Kylie L. Parrotta1 and Gretchen H. Thompson1 Abstract The authors use sociology of the college classroom to analyze their experiences as feminists teaching sociology courses in the ‘‘unconventional setting’’ of prison. Reflective writing was used to chronicle experiences
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PHPUnit Manual Sebastian Bergmann PHPUnit Manual Sebastian Bergmann Publication date Edition for PHPUnit 3.6. Updated on 2011-09-06. Copyright © 2005‚ 2006‚ 2007‚ 2008‚ 2009‚ 2010‚ 2011 Sebastian Bergmann This work is licensed under the Creative Commons Attribution 3.0 Unported License. Table of Contents 1. 2. 3. 4. Automating Tests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Trường Đại học Ngoại Thương Lớp A1 CLC QTKD – K48 Nhóm 1 TIỂU LUẬN KHOA HỌC KHỦNG HOẢNG TÀI CHÍNH TOÀN CẦU 2008 – 2009 Nhóm nghiên cứu: Cao Duy Chung (trưởng nhóm) Nguyễn Yến Ly Đào Lan Anh Phùng Thị Thanh Hương
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OVERVIEW When General Motors Corporation (GM) acquired the commercial marketing rights to the Hummer truck‚ the civilian version of the U.S. Army’s Humvee‚ it faced the challenge of promoting a vehicle that was never intended to be sold in high numbers. Part of the solution was to design smaller‚ less-expensive versions‚ the H2 and H3‚ but much of the success would have to depend on the marketing. Rather than turning to a roster of ad agencies it usually worked with‚ GM hired a young Boston creative
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Cause-effect graphing • Behavioural testing • Random testing • Error guessing etc… Domain analysis • How to use black-box and white-box testing in combination • Basics : heuristics and experience CISS Black box testing requirements output input events SUT y domain testing x CISS Black-box: Three major approaches • Analysis of the input/output domain of the program: • Analysis of the observable black-box behaviour: • Heuristics ‘interesting’ subsets • Leads to a logical partitioning of the input/output
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Machine Design II Prof. K.Gopinath & Prof. M.M.Mayuram FATIGUE CONSIDERATION IN DESIGN OBJECTIVES AND SCOPE In this module we will be discussing on design aspects related to fatigue failure‚ an important mode of failure in engineering components. Fatigue failure results mainly due to variable loading or more precisely due to cyclic variations in the applied loading or induced stresses So starting from the basic concepts of variable (non-static) loading‚ we will be discussing in detail
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