Sustainable Competitive Advantage ”A company can outperform its rivals only if it establishes a difference that it can reserve”. - Michael Porter The unique skills and assets a company has to outperform its rivals are the sources of competitive advantage. The competitive advantage results from implementing a value creating strategy that is not implemented simultaneously by its competitors. The strategy attains sustainability if the competitors are unable to erode the strategic advantage the
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Sustainable Competitive Advantage Competitive advantage is gained when a firm acquires attributes that allow it to perform at a higher level than others in the same industry. 1. fig. 1 Starbucks Coffee Starbucks Coffee shops are almost always strategically placed to ensure a competitive advantage. WANT HELP STUDYING SUSTAINABLE COMPETITIVE ADVANTAGE? Get the Flashcards Take a Marketing Quiz * Firms can obtain a competitive advantage by implementing value-creating strategies‚ not simultaneously
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THE DYNAMIC DIAMOND INDUSTRY: IS IT FEASIBLE FOR ITS PLAYERS TO GAIN SUSTAINABLE COMPETITIVE ADVANTAGE? Nkiruka Chidia Maduekwe ABSTRACT: This report seeks to analyse the diamond industry from a global point of view. The diamond industry is global in nature. Its supply chain pipeline moves from one country to the other‚ thus making it impossible to analyse the industry from a regional or local angle‚ as so doing will fail to give the true picture. As an industry whose product derives its value
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the company is said to possess a sustainable competitive advantage over its rivals. The goal of much of business strategy is to achieve this from a competitive advantage. Michael Porter of Harvard Business School has identified two basic ways of gaining a competitive advantage; cost leadership and differentiation leadership. Cost Leadership A company can gain a cost advantage by becoming the lowest cost producer in its industry. The sources of cost advantage may include economies of scale‚
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with less developed countries where these goods are produced for a higher price. This is striking but this comes out from the theory of “relative advantage”. The absolute advantage is the fact that one country (named A) is more efficient and productive than another country (named B) in the production of all goods. It is said that A has an absolute advantage on B. When these two countries have different relative efficiencies‚ they can make profit from trading with each other. For instance‚ if B can
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Absolute Advantage and Comparative Advantage According to the classic model of international trade introduced by David Ricardo (19th-century English economist) to explain the pattern and the gains from trade in terms of comparative advantage‚ it assumes a perfect competition and a single factor of production‚ labor‚ with constant requirements of labor per unit of output that differ across countries. The basis for trade in the Ricardian model is the differences in technology between countries. As
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ABSOLUTE AND COMPARATIVE ADVANTAGE An individual‚ a firm‚ a region‚ or a county may develop an area of specialization naturally‚ but frequently choices must be made to determine what to produce for exchange or trade. Producers should concentrate on the activity in which the)- have an absolute advantage. An absolute advantage is the ability to product a good or service using fewer resources than other producers use. In the United States‚ this situation occurs when one region of a country is more
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Opportunity Costs‚ Absolute Advantage and Comparative Advantage Abstract This work defines and illustrates examples of opportunity cost. It also defines and compares comparative and absolute advantage. Then‚ the work extends the narrative to compare these terms in today’s society. Opportunity Costs‚ Absolute Advantage and Comparative Advantage Example 1: | Potatoes | Chickens | Michelle | 200 | 50 | James | 80 | 40 | * What is Michelle’s opportunity cost of producing potatoes
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Theory of Absolute Cost Advantage MERCANTILISTS’ VERSION Mercantilism stretched over nearly three centuries‚ ending in the last quarter of the eighteenth century. It was the period when the nation-states were consolidating in Europe. For the purpose of consolidation‚ they required gold that could best be accumulated through trade surplus. In order to achieved trade surplus‚ their governments monopolized trade activities‚ provided subsidies and other incentives for export‚ and restricted imports
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Absolute and Comparative Advantage The fact is as a country controls a huge part or benefit to other countries‚ this gives them the information that a country is producing a product with fewer resources. A country producing more products‚ have more ability‚ and knowledge to produce these particular products. Bad results should be the big concern and not the obstruction for the countries to create or do trade arrangements. The fact is as a country has a comparative advantage when the country
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