and increase hot tube sales‚ Surfside Leisurescapes must address the following. Failure to respond to these critical issues will decrease sales and weaken the quality of the employee workforce. * Seasonality – 78% of hot tub sales occur from April 1st to September 30th. In order to remain profitable overall‚ sales need to increase during the winter months. * Hydrotherapy – A potential value added service to recommend the therapeutic benefits of hot tubs. Surfside will need to penetrate into
Premium Marketing Competitor analysis Customer service
Surfside Leisurescapes This report is consistent with my signed Academic Integrity form on file with the instructor. May 23‚ 2013 Surfside Leisurescapes|Page 1 Critical Issues Surfside Leisurescape (SL) lacks a marketing strategy in place to thrive and to differentiate itself in the competitive hot tub market of Newmarket‚ which has resulted to a continual decline of sales in the company’s hot tub division. Situation Analysis SL’s hot tub division must develop a comprehensive marketing
Premium Marketing
monkey bars‚ and the wood-chipped seesaws on the black tarmacs behind our building. Across the street and a little more than half way into the block was my second elementary school. I can’t quite remember why I had to leave the first one‚ but The Surfside School is where I have most of my elementary school
Premium High school Elementary school Education
determined to be 3.6% [using RD =(R*(1-Tax Rate)‚ where RD =after rate cost of debt‚ R= cost of debt] The cost equity estimated using the CAPM approach‚ Surfside Footwear was selected as a comparable company since its EBIT Margin of 9.3% was the same as the average consolidated EBIT Margin of Mercury Athletic for period 2004-2006‚ the Equity Beta for Surfside from Exhibit 3 was 2.13. The risk free was determined to be 4.69% using US Treasury Bills Yield given in the case Footnotes on page 7. The 5 year
Premium Generally Accepted Accounting Principles Free cash flow Discounted cash flow
Executive Summary The footwear industry is highly competitive industry with fairly stable profit margins. Active Gear is a profitable firm in the industry; however Active Gear is a smaller firm than many other competitors and its small size is becoming a competitive disadvantage. The rise of large retailers has also endangered Active Gear’s growth. Mercury Athletic Footwear designs and distributes athletic and casual footwear dominantly to the youth market. Mercury competes in four main product
Premium Discounted cash flow Net present value Weighted average cost of capital
Wesley Smith Bradley Nowell Bradley James Nowell was a musician who served as lead singer and guitarist of the reggae/punk band Sublime. He died at the age of 28 from a heroin overdose. Raised in Long Beach‚ California‚ Nowell developed an interest in music at a young age. His father took him on a trip to the Virgin Islands during his childhood‚ which exposed him to reggae and dancehall music. Nowell played in various bands until forming the group Sublime with bassist Eric Wilson and drummer Bud
Premium Sublime
1. Is Mercury a good target for AGI? Discuss strategic fit of brands‚ products‚ customers‚ and distribution. Identify specific sources of value. Discuss AGI’s strengths/weaknesses compared with other bidders. Mercury AGI Brands Acquire an iconoclastic nonconformist image that trying to exploit by adding a line of active casual footwear. Associated with a lifestyle that was prosperous‚ active and fashion-conscious. products Main on men’s athletic footwear‚ and cover the athletic and casual footwear
Premium Free cash flow Inventory Footwear
RE: Mercury Athletic valuation and acquisition recommendations We believe that Mercury is an appropriate target for AGI since an acquisition can be an excellent growth opportunity. First‚ through the acquisition AGI can take the advantages of some existing synergies. Acquiring Mercury would expand AGI’s business size and consequently produce the “one plus one is greater than two” effect. This acquisition would double AGI’s revenues‚ increase its leverage with contract manufacturers‚ and also help
Premium Free cash flow Discounted cash flow Cash flow
entertainment. Sometimes the problem with family vacation spots is not what are we going to do‚ but how are we going to do it all In Myrtle Beach‚ some of my favorite entertainment activities are Big Laughs Theatre Wild 4 Hypnosis Comedy Show. Located in Surfside Beach‚ SC‚ this show is a belly-laughing good time. This show consists of audience members being hypnotized and doing funny things they do not remember. The show is great for all ages‚ which makes it a family favorite. Another fun entertaining
Premium Dolly Parton South Carolina North Carolina
Mercury Athletic Footwear: Valuing the Opportunity Terran Knox Measurements II MBA-634 Northwood University DEVOS Program Dr. Adam Guerrero 4 March‚ 2015 Problem Statement Mercury Athletic is the footwear division of West Coast Fashions (WCF)‚ a designer and marketer of men’s and women’s apparel. Due to unspectacular financial reports‚ the division was going to be sold. John Liedtke‚ the head of business development for Active Gear‚ Inc.‚ (AGI) looked to acquire Mercury from WCF‚ believing
Premium Athletic shoe Marketing Footwear