T h e c u rren t is su e a n d fu ll te x t a rc h iv e o f th is jo u rn a l is a v a ila b le a t http://www.emeraldinsight.com/0144-3577.htm CASE RESEARCH Case research in operations management Chris Voss‚ Nikos Tsikriktsis and Mark Frohlich London Business School‚ London‚ UK Keywords Operations management‚ Research‚ Methodology‚ Case studies Abstract This paper reviews the use of case study research in operations management for theory development and testing. It draws on the literature
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Discuss And Illustrate The Economic Justification For Establishing A Warehouse Storage has always been an important aspect of economic development. For manufacturers‚ strategic warehousing offered a way to reduce holding or dwell time of materials and parts. On the outbound side of manufacturing‚ warehouses can be used to create product assortments for customer shipment. An important charge in warehousing is maximum flexibility. Ideally a warehouse will simultaneously provide economic and service
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u NAME OF STUDENT Nguyễn Vĩnh Trà REGISTRATION NO. 1013105035 UNIT TITLE Unit 7: Business Strategy ASSIGNMENT TITLE Strategy Formation and Planning ASSIGNMENT NO 1 of 2 NAME OF ASSESSOR Ha Son Tung SUBMISSION DEADLINE 16:00‚ 22 November 2010 I‚ __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment.
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Giving Red Bull Chinese Wings Following a slow birth to their inception in 1984‚ Red Bull (RB) went back to the drawing board and through ‘out of the box’ ingenuity and innovative marketing strategies by 2003 RB captured not only the American but many European markets (Buchholz 2008). However‚ now in a deeply saturated market‚ RB must try and differentiate themselves once more against their competitors in order to remain dominant in the energy drink market. The most critical marketing issue
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CHAPTER 1 THE PROBLEM: RATIONALE AND BACKGROUND Introduction Hospitality students who graduate today face many challenges when finding a job in today’s competitive job market. Graduates must meet the expectations of the prospective companies as well as recruiters’ expectations. If they are negative‚ it will take a lot of success to reverse the first impression which is marked by frustrated expectations‚ inability to find suitable and decent jobs‚ and inefficient job search. When investment
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hi-tech supply chain managers are being tasked to manage risks to their supply chains in their increasingly competitive and innovative environments. This study proposes risk mitigation methodologies relevant to the hi-tech industry. The proposed risk methodologies are based on analysis of the supply-chain characteristics inherent to the hi-tech industry‚ vulnerabilities in the upstream and downstream hi-tech supply chain and successful steps taken by hi-tech firms in response to supply chain disruptions
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IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation‚ personal selling and sales promotion and combines them to make a clear maximum communication impact. In this report‚ we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose
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Key Players • R. Foley Vinton‚ CEO Exceso • Andrea Valdini‚ analyst • Martin Wu‚ Head of Sales • Alice Dias‚ Midwest Regional Manager Flemings ValuMart • Wendell‚ intern from business school • Fred‚ manager of sales Summary Exceso is a manufacturer of gizmos with ClickZipPlus as the flagship of the company. Internal Factors: • Their Objective Control System (set by CEO Foley) fosters unrealistic sales goals of 9% sales growth per year which was based on raw data which is causing a stress
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Apple Inc. (NASDAQ: AAPL; previously Apple Computer‚ Inc.) is an American multinational corporation that designs and markets consumer electronics‚ computer software‚ and personal computers. The company’s best-known hardware products include the Macintosh line of computers‚ the iPod‚ the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture‚ a professional
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Copyright © 2000-2013 Apple Inc. All rights reserved. Apple‚ the Apple logo‚ iTunes‚ and the iTunes logo are trademarks of Apple Inc.‚ registered in the U.S. and other countries. MPEG Layer-3 audio coding technology licensed from Fraunhofer IIS and THOMSON multimedia. CD‚ DVD‚ Blu-ray Disc‚ and music and video-related data from Gracenote‚ Inc.‚ copyright © 2000 to present Gracenote. Gracenote Software‚ copyright © 2000 to present Gracenote. One or more patents owned by Gracenote apply to this
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