Note: Solve ANY THREE case studies. CASE I A CASE OF ALPHA TELENET LIMITED Alpha Telecom Ltd.‚ a part of Alpha Group was established in 1976 by its visionary Chairman and Managing Director‚ A. S. Verma. The company started with manufacturing of Electronic Push Button Telephones (EPBT) and Cordless phones in 1985 in Allahabad. On July 7‚ 1995 Alpha Tele-Ventures Limited was incorporated. A mobile service called ’Web-Tel’
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INTEGRATING THE SUPPLY CHAIN Case Study - Friedland Timbers co. Johann Klassen is the Managing Director of Friedland Timbers co. which makes specialised wood products for the construction industry. He has recently been worried by late deliveries to some important customers. The industry is very competitive‚ and Johann knows that customers will go to other suppliers if he cannot guarantee deliveries. The marketing manager is particularly upset because he has worked with these customers for a
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Consumer Purchase Decision Ronessa Frederick Grantham University Consumer Purchase Decision Influences such as cultural‚ social‚ psychological‚ and individual are factors that determine consumer purchase decision. Marketing managers should understand how consumers make purchasing decisions because it is a big help when deciding a marketing plan. Marketers can easily collect information about how consumers make decisions through technology. Knowing
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Company Overview: Pizza Hut‚ Inc. operates a chain of pizza restaurants in the United States and internationally. It offers pizzas‚ pastas‚ wings‚ and drinks‚ as well as sides and desserts‚ such as stuffed pizza rollers‚ breadsticks‚ cheese sticks‚ baked desserts‚ and cinnamon sticks. The company also offers catering services. In addition‚ Pizza Hut franchises its restaurants. Further‚ it provides online ordering. The company was founded in 1958 and is based in Plano‚ Texas. Pizza Hut‚ Inc.
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Supply Chain Management in the Pulp and Paper Industry Dick Carlsson Södra Cell International AB‚ SE-351 89 Växjö‚ Sweden Sophie D’Amours FOR@C‚ CIRRELT‚ Université Laval‚ G1K 7P4‚ Québec‚ Canada Alain Martel FOR@C‚ CIRRELT‚ Université Laval‚ G1K 7P4‚ Québec‚ Canada Mikael Rönnqvist The Norwegian School of Economics and Business Administration‚ NO-5045 Bergen‚ Norway October 2006 Working Paper DT-2006-AM-3 Interuniversity Research Center on Enterprise Networks‚ Logistics and Transportation
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Case Study: Global Supply Chain Management and Strategic Sourcing Assignment 1 Due: October 13‚ 2013 at 11:59pm Marks: 20 Sounds like a supply chain problem Metrovox is a German electronics manufacturer that designs‚ develops and manufactures a range of products for the entertainment and home electronics sector. Management has recently focused on two related products‚ Bugabyte and Terabyte Lite. The Bugabyte is a video and audio player with a flash drive. The company has invested heavily in
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research on impulsive purchase There are many researches have examined the impulsive purchase. Extensive research on impulsive purchase began in the early 1950s and pursued to study consumers’ purchase decision that are made after consumers enter a retailing environment (Rook 1987). The DuPont Consumer Buying Habits Studies (1948-1965) and studies sponsored by the Point-of-Purchase Advertising Institute (e.g. Patterson 1963) boosted the research of impulsive purchase during this period. Subsequently
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kw=view-vbs5lhapz2dw&rc=ref-27080427 SUPPLY CHAİN Today‚ increasing competitive requirements‚ firms try to increase market share‚ also they always want decrease their costs. They have to communicate their product for custom‚in right time and right place so they need to get raw material in the minimum cost with suppliers.This system of organization is supply chain. Also‚ if the firms want exist competitive market‚ they must establish supply chain managment in their firms.Supply managment
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January 2006 The 11 Greatest Supply Chain Disasters Introduction Many of us rightly take pride in the growing recognition role of supply chain both within companies and in the public markets. An increasing number of companies cite supply chain initiatives and prowess in annual reports and meetings with financial analysts. But of course the opposite effect must then also occur – supply chain snafus are increasingly cited by CEOs and CFOs to explain poor financial performance. Which
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“DECISION-MAKING STYLES OF GENERATION Y CONSUMERS IN THE PURCHASE OF FASHION APPAREL IN KEMPTON PARK” LAWRENCE MANDHLAZI M Tech: Marketing Dissertation submitted in fulfilment of the requirements for the degree of Magister Technologiae in the Department of Marketing‚ Faculty of Management Sciences‚ Vaal University of Technology. Supervisor: Prof. M. Dhurup The financial assistance of the Central Research Committee of the Vaal University of Technology towards this research is hereby acknowledged
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