Case Brief: Superior Supermarkets Short Brief: Superior Supermarkets MKT 5023 The University of Texas San Antonio I. Major Issue The major issue presented in the Superior Supermarkets case study is: Should Superior Supermarkets adopt an “Everyday Low Price” pricing strategy? II. Alternative Courses Maintain Current Pricing Strategy i. Advantages 1. No New Training or Advertising Adjustments Needed
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PROBLEM STATEMENT Superior Supermarkets (SS) must decide whether or not to pursue an everyday low pricing (ELP) strategy at its three Centralia MO locations. Strategic Issues & Marketing Mix Pricing: Current prices are reflective of a high-end branding strategy. SS everyday (non-promotional) prices are approximately 10% higher than Harrison (Hr) and about 7 percent higher than Grand American (GA) and Missouri Mart (MM). Subsequently‚ higher prices have become a competitive concern due to their
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Chung Chun Yiu Chan IBM 421 March 5th‚ 2012 Superior Supermarkets: Everyday Low Pricing In April 2003‚ James Ellis‚ the president of superior supermarket was about to meet with the District Manager that manage the three supermarkets in Centralia Missouri. He mentions that the higher prices in Centralia and the growing price consciousness among the local shopper. They are currently facing the risk of losing market share from supermarkets in Centralia. Specifically‚ he was asked to implement Everyday
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Superior Supermarkets Bilal Khan 101647863 Marketing - Master of Management 78-614 Odette School of Business‚ University of Windsor TITLE OF CASE: Superior Supermarkets. _"Everyday Low Pricing"_ KEY PERSON AND HIS / HER POSITION IN THE ORGANIZATION: James Ellis Senior V.P at Hall Consolidated and President of Superior Markets KEY ISSUE OR DECISION THAT MUST BE MADE: Should Superior Supermarkets implement the everyday low pricing strategy? If so‚ should this strategy be adopted across-the-board
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Case Recap In early April 2003‚ James Ellis‚ the President of Superior Supermarkets‚ met with company executives to discuss the ability to adopt an everyday low price (EDLP) strategy for Superior Supermarkets in Centralia and Missouri. Superior Supermarkets is a division of Hall Consolidated‚ a privately owned wholesale and retail food distributor. Hall distributes food and related products to some 150 company-owned supermarket units and about 1‚100 independent grocery stores in the U.S. through
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The Government’s Role in the Centralia Disaster Jason Smith Strayer University PAD500 Modern Public Administration 2012 The Government’s Role in the Centralia Disaster This paper will explore logistical alternatives to those chosen by Mine Inspector Driscoll O. Scanlan as described in “The Blast in Centralia No.5: A Mine Disaster No one Stopped” by John Bartlow Martin (Denhardt‚ R. B.‚ & Denhardt‚ J. V. 2010 p31-44). We will seek to
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Midterm Case Analysis: The Blast in Centralia No.5- A Mine Disaster No One Stopped Question 1 In 1941‚ Congress authorized that the United States Bureau of Mine to conduct inspections periodically through the mines. During the same year‚ Governor Green appointed Driscoll Scanlan to become the Illinois state mine inspector. Scanlan went right to work and began inspections in his district‚ where he concluded that Centralia No. 5 was the worse mine condition within the district. On February 7‚ 1942
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CASE ANALYSIS: "THE BLAST IN CENTRALIA NO. 5" The Problem The obvious problem with Centralia No. 5 is that an explosion killed 111 people. However‚ prior to the actual explosion‚ the problem is less obvious‚ especially since Centralia No. 5 was similar to so many mines that did not explode. In this analysis‚ I will examine the possible roles and responsibilities of Driscoll O. Scanlan‚ the mine inspector‚ given the "corruption of modern administrative enterprises" prior to the accident. From this
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Case Analysis: Reed Supermarkets: A New Wave of Competitor Introduction & Problem Definition This case involves a mid-sized‚ regional grocery store chain called Reed Supermarkets. Reed has 192 retail stores‚ two regional distribution centers and 21‚000 employees in five states in the Midwest of the United States. This case discusses Reed’s market strategy for the Columbus‚ Ohio‚ market in particular‚ which is one of Reed’s largest markets. The Columbus market has grown slightly over the
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trail that lead to a disaster. In the case of the Centralia #5 Mine‚ failure to act was responsible for the death of 111 men‚ the widowing of 79 women and leaving 76 children under the age of 18 without a Father. History: On March 25‚ 1947‚ in Centralia‚ Illinois‚ the explosion of the Centralia #5 Mine resulted in the death of 111 hardworking men. Most of these men dedicated their lives to the Bell & Zoller Coal Company mining coal at the company’s Centralia #5 Mine. This group of men attempted
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