Marketing: Creating and Capturing Customer Value By: Faisal Sultan Ali JAIBP Associate Chartered Banker MBA (Executive) IBA‚ Karachi M.Com‚ University of Karachi Outline • What is Marketing • Understanding the Marketplace and Customer Needs • Designing a Customer-Driven Marketing Strategy • Preparing an Integrated Marketing Plan and Program • Building Customer relationships • Capturing Value from Customers • The Changing Marketing Landscape What Is Marketing? Marketing is a process by
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manners: 1. Maintain the same volume of production. 2. Increase the volume of production. 3. Lower the volume of production. 4. Substitute 102 production capacity with 103 if the 103 facility has not sufficient capacity to exploit economies of scale Analysis of the P&L statement of 31 December 2004 If we have a look at the P&L statement for the 2004 it is obvious that product 103 is bringing substantial losses. The calculations show that there is a loss of 2.16$ per unit sold
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MANAGEMENT IN THE NEW GLOBAL ECONOMY: THE CASE STUDY OF NATION MEDIA GROUP (NMG) INTRODUCTION This research paper is in response to your request for a case study of management in the new global economy‚ where global means beyond country borders. Taking the case of Nation Media Group (NMG) which is the largest media house in East and Central Africa‚ this paper outlines the steps that management of NMG has taken to expand its territorial operations and even stay strong in the rapidly changing
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PROBLEM STATEMENT Superior Supermarkets (SS) must decide whether or not to pursue an everyday low pricing (ELP) strategy at its three Centralia MO locations. Strategic Issues & Marketing Mix Pricing: Current prices are reflective of a high-end branding strategy. SS everyday (non-promotional) prices are approximately 10% higher than Harrison (Hr) and about 7 percent higher than Grand American (GA) and Missouri Mart (MM). Subsequently‚ higher prices have become a competitive concern due to their
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advantage to new firms in the globalized economy. Do you agree that these are the key factors underlying success in the international business environment? Give reasons for your answer. International New Ventures (INV)are firms who target the international market while lunching their operations (Shenkar and Luo P 11) unlike the traditionally operating firms who target the domestic market before exporting to other countries. In their article‚ “Toward a Theory of International New Ventures”‚ published
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ANSWERS TO CONCEPT CHECKS‚ FINANCIAL PLANNING PROBLEMS AND QUESTIONS‚ AND CASES CONCEPT CHECK ANSWERS Concept Check 1-1 (p. 7) 1. What personal and economic factors commonly affect personal financial decisions? Personal financial decisions are affected by personal factors such as income‚ household size‚ age‚ and personal value. Economic factors that affect personal finance include global business activities‚ inflation‚ and interest rates. 2. For each of the following situations‚ indicate if
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Superior Grain Elevator Superior Grain Elevator SUPERIOR GRAIN ELEVATOR‚ INC. EXECUTIVE SUMMARY Superior Grain Elevator was located at Thunder Bay‚ Ontario‚ Canada’s third busiest port. With 14 giant grain elevators‚ Superior was able to load ships constantly sending grain to all parts of Eastern Canada and the globe. The ships were contracted for by agents who lined up the required tonnage of shipping capacity to fulfill the various contracts held with Superior. Although the agents tried
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Superior Manufacturing Company Q1. Based on the 2004 statement of profit and loss data (Exhibits 1 and 2)‚ do you agree with Water’s decision to keep product 103? Table 1: Product 103 Costs |Product 103 Costs | | |direct |indirect | |Fixed | |16‚039 | |Variable |5‚763 |7‚181 | If product 103 is terminated‚ there will be
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1. List the top three to five highest priorities of your job as you understand them. 1. Customer service 2. Accurate repair order write ups 3. Selling service and accessories‚ up selling. | | |2. List what you consider to be your greatest strengths or accomplishments this year. | |
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Customer Lifetime Value in Movie Business Unlike other industries‚ the marketing scenario in media and entertainment industry such as movie or music business are more unpredictable and unstable. In terms of movie industry‚ which differs from typical product category‚ nevertheless‚ provides a variety of interesting multiple-genres products serving different audience herds for entertainment. The diffusion is quite rapid and the product life shell is extremely short‚ even though reversioning
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