penetration- entails investing in advertising‚capacity expansion‚and or the sales force with the intent of increasing maarket share in the current business. o Market development – the org.seeks new market segments. o Application development/diversification- development of new products for new markets. It involves creaating a new applications of its products‚ both require a broadened definition markets or functions served.
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LECTURE 4 TOOLS OF STRATEGY ANALYSIS ANALYSIS OF THE INTERNAL ENVIRONMENT 1 Analysing resources and capabilities: the interface between strategy and the firm 2 Mario Calderini‚ Alessandra Colombelli TECHNOLOGY STRATEGY AND MARKETING 2 Resource-based view of the firm Firm is a pool of resources and capabilities that are the primary determinants of its strategy Capabilities are the “roots of competitiveness‚” source of new products‚ and foundation for strategy The greater
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STRATEGIC ANALYSIS AND CHOICE INTRODUCTION Strategic analysis and choice are done at two levels‚ namely‚ corporate and business levels. Strategists at the two levels unlike those at the operational level can choose what strategies to adopt i.e. “doing the right things”. Hence‚ effectiveness in realizing organizational goals is critical at these levels of strategic management. Operational strategy‚ on the other hand‚ focuses on “doing things right” i.e. properly operationalizing or
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assessment of LVMH’s diversification? 3 What is the international strategy of LVMH? 3 Internal growth 3 External growth 3 Centralised yet allowing for synergies 4 Geographic diversification 4 Global strategy adapted locally 4 Selective distribution 4 Corporate communication 4 Skimming strategy 4 How does LVMH’s international strategy differ from its competitors’? 4 What is LVMH’s core competence? 4 How well have they exploited their core competence in their various diversification moves and strategic
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How does Faulks create an increasing sense of foreboding during Act One? Faulks conveys an increasingly strong sense of foreboding throughout Part One of Birdsong. Although Faulks makes use of various portentous motifs‚ the ‘water-gardens’ scene‚ and ‘cathedral’ scene‚ are two clear examples of Faulks foreshadowing the turbulence of the future. Notably‚ prior to the ‘water-gardens’ scene‚ and ‘cathedral’ scene‚ as Stephen ‘emptied his pocket of items he no longer needed’‚ Faulks provides the reader
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he longed for that sailboat. The ex-husband always wanted to invite the "Bertram’s" to dinner‚ so he can show off their wealth‚ but the ex-wife never did. She had nothing to prove to them. While the ex-husband wanted to spend all this money on superfluous things the ex-wife never cared for any of it. In both these stories take note of the women. They are very strong women who received a fair share of abuse from their husbands‚ whether verbal or physical. In the first story Dikeledi realizes
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novel‚ The Great Gatsby A man’s past‚ filled with poverty and desperation‚ very analogous to Jay Gatsby’s‚ can only drive him to become successful in everything he does or attempts. Gatsby distant relationship with Daisy as motivation to attain superfluous wealth and fame in attempt to win his soul mates heart back. Everything he owned was subliminally for Daisy‚ in hopes that she would recognize his fortunes and appreciate what he has done for her. Essentially‚ the memories he had with Daisy was
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Mark Twain: Imperialism is superfluous and it will never bring greatness to America. The United States of America was founded on freedom and equality. Imperialism goes against what our nation was founded upon. It would be completely hypocritical to control other people when we live in a country that believes in democracy. In case you forgot Mr. Roosevelt‚ democracy is a form of government where the citizens exercise power together. Theodore Roosevelt: I know what a democracy is Mr. Twain‚ and I
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along with other beneficial practices just to save their pets. I agree with him to an extent. Although I do believe some smaller practices are necessary to help pets‚ like treatments when they get injured or have a cold‚ most treatments now are superfluous and help the owner’s emotions more than the owner or the pets well-beings. It is proven that “[n]early four hundred thousand pets are now covered by medical insurance policies
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your life. Thoreau said “Still we live meanly‚ like ants; though the fable tells us that we were long ago changed into men; like pygmies we fight with cranes; it is error upon error‚ and clout upon clout‚ and our best virtue has for its occasion a superfluous and evitable wretchedness.” This quote is saying you can do whatever you want but ask yourself is that really gonna make you happy because if not you just be living nothing more. Emerson said “A man is relieved and gay when he has put his heart
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