competition Among existing players • Many biscuit from low to moderate Range‚ • Like of bakery product Customer HIGH LOW Biscuit Industry major players Major Mkt Share ( Organised Sector) Others 10% Priyagold 15% Parle G 35% Sunfeast 9% Britania 31% ABOUT PARLE
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An introduction to ITC Ltd. Kolkata‚India Type | Public (BSE:ITC) | Founded | 24 August 1910 Radha Bazar Lane‚ Kolkata‚ India | Headquarters | Kolkata‚ India | Key people | Yogesh Chander Deveshwar‚ Chairman‚ K. Vaidyanath‚ Director‚ Partho Chatterjee‚ CFO | Industry | Tobacco‚ foods‚ hotels‚ stationery‚ greeting cards | Products | Cigarettes‚ packaged food‚ hotels‚ apparel | Revenue | ▲ $4.75 billion USD (2006) | Employees | 21‚000 (2007) | Website | www.itcportal.com |
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MARKETTING ASSIGNMENT BY AJITESH CHOWDHURY MBA-MM 1 * An organization (or organisation – see spelling differences) is a social entity that has a collective goal and is linked to an external environment. It is the collection of organs of scientific methods and artefacts of the al ammeter. The word is derived from the Greek word “organon”‚ itself derived from the better-known word “ergon”‚ which means "organ" – a compartment for a particular task. An organization is defined by the elements
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target audience Middle class were the largest consumers Institutional consumers – hospitals‚ factories‚ railway station‚ schools‚ government offices Increasing Income level of household Competitors Britania • Tiger • Good Day • Sunfeast Glucose • Sunfeast Dream cream ITC Surya • Priya Gold • Marie lite Anmol Product Hierarchy Parle G – Rs. 4/- SKU Glucose Biscuits Biscuits Ready To Eat/Packaged Food Items Food Items Hunger The Problem Input cost of raw materials (sugar
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María biscuit. A Marie is sweet biscuit similar to a Rich Tea. It is made with wheat flour‚ sugar‚ vegetable oil and‚ unlike the Rich Tea biscuit‚ vanilla flavoring. The biscuit is round and has its name engraved into its top surface. The edges of the top surface are also engraved with an intricate design. While the Rich Tea biscuit is the most popular version of this biscuit in the United Kingdom‚ it is the Marie version that is most popular in most other countries‚ particularly Portugal‚ México
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TOP 10 FAILURE BRANDS IN INDIA Marketing is easy to teach‚ it is easier to understand as well. On practice‚ marketing is quite difficult as a company should have a strong marketing team to work on market opportunity analysis‚ target market selection‚ marketing strategy design‚ marketing program development. When a company slips away from deciding the right marketing mix‚ their products meet failure. Failures are not patented by small companies ‚ there are stories of several huge brands who have
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branded players within barely two years of launch. The ‘Aashirvaad’ assurance of quality now extends to ready-to-eat foods‚ ready –to- cook pastes‚ atta and salt. ITC pioneered the launch of butterscotch cream and Orange Marie biscuits under the sunfeast brand – example of product innovation widely accepted by the consumer. ITC has achieved a significant market presence in the confectionery segment with the rapid growth of the ‘Mint-o’ and Candyman brands‚ which between them now have 11 variants
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Report Biscuit Industry INDEX |Sr.No. | Topic | Page No. | |1. |Introduction to the product |3 | |2. |Section Analysis |4 | |3. |Major Players and Market
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ITC Limited From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search | This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (May 2012) | | This article appears to be written like an advertisement. Please help improve it by rewriting promotional content from a neutral point of view and removing any inappropriate external links. (November 2011) | ITC Limited
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Jeyameera K Marketing Management Group Assignment STP Analysis for Health&Fun – A new snack food product line by Health&Fun India Pvt Ltd Study Report by MPEFB2 – Group 4 Ankur Allen Rahul Bansal Rohit Aggarwal Sameer Narula May 10‚ 2008 Table of Contents Health&Fun – Product Overview and background .............................................. 3 Snack Foods – Indian Market and Competitive landscape .................................. 4 Snack Foods – Market & Customer Segmentation
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