Running head: CASE STUDY: SUN MICROSYSTEMS Case Study: Sun Microsystems Case Study: Sun Microsystems Sun Microsystems has an accommodating work environment. The owners’ vision was to create a “Peter Pan” atmosphere where creativity reigns. It is a fun place to work. This loose arrangement has caused some trouble along the way. This study will explore several issues that threaten Sun’s continued success. This is what we know… We know that Sun Microsystems started out
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CASE STUDY I SUN MICROSYSTEMS This case focuses on the tenacity of Sun Microsystems and the way the company has positioned itself in the computer industry. Sun was founded in 1982 to exploit the market niche of high-end workstations. Initially‚ the company did not compete with conventional PCs because the conventional PC makers appealed to a different market. However‚ over time PCs have acquired more computing power‚ putting them in more direct competition with workstations. The case
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Oracle acquired Sun in 2010. Sun Microsystems is a diversified IT company that makes everything from hardware such as semiconductor chips to software. The company has a presence in several different markets which means that they have to compete with a large number of competitors amongst these different markets. Many of these competitors are specialized in their respective fields. In order to determine the best strategy for the company‚ we first need to understand and analyze its internal and external
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SUN MICROSYSTEM CASE: Chapter 3 - Comprehensive Problem 2 Sun Microsystems is a leading supplier of computer related products‚ including servers‚ workstations‚ storage devices‚ and network switches. In the letter to stockholders as part of the 2001 annual report‚ President and CEO Scott G. McNealy offered the following remarks: “Fiscal 2001 was clearly a mixed bag for Sun‚ the industry‚ and the economy as a whole. Still‚ we finished with revenue growth of 16 percent—and that’s significant. We believe
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MERGERS AND ACQUISITIONS Master of Science in Finance. TEACHER: ANTÓNIO BORGES ASSUNÇÃO CASE 2 Sun Microsystems 6TH MARCH 2014 CASE REVIEW As Shelton (1988) said strategic fit exists when two companies are able to create value that would be created if they were trying to reach the same goals separately. The IT industry is extremely competitive and companies are always searching for new ideas and new ways to evolve to be constantly one step ahead of its competitors
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Fujitsu 6 Long-Term Packages 6 Linked Prosperity 7 Internal Strategy 8 Mission Statement 10 Marketing Strategy 10 Conclusion 12 Appendices 13 Appendix A – Porter’s Five Forces 13 Appendix B – S.W.O.T Analysis of Sun Microsystems 16 Appendix C – History of Sun 19 Appendix D – About Products 20 Appendix E – Stock Chart 21 Appendix F – Market Shares 22 Appendix G – Budget/Marketing Expenses Chart 23 Appendix H – OS Market Share / Windows Budget 24 Appendix I – Microsoft Lawsuit
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Introduction Sun Microsystems is a leading supplier of computer related products‚ including servers‚ workstations‚ storage devices‚ and network switches. In the 2001 annual report‚ a letter to stockholders from the President and CEO Scott G. McNealy offered a remark saying that the fiscal year was ended with a significant revenue growth of 16% and that was a good indication of gaining market share. Also‚ that the employees were responsible for bringing the costs down and new products to the market
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CASE Noter: Competitors: * Linux * Microsoft NT * Solaris 8 The * In the early 1990s‚ UNIX-based workstations comprised 85-90% of the workstation market. * In the year of 98‚ NT workstations outshipped UNIX-based machines by more than 1 million units‚ -> but UNIX still accounted for 54% of workstation market revenue. * OS market shares in 99 * MS OS ran on 90% * Apple on 4% * Amiga and others OS was in incompetible‚ => an app written for one
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A complete analysis was conducted on the financial statements and status of Sun Microsystems. After examining the research findings and analysis it is fair to say that evidence determines that Sun Microsystems finances has not been on a steady incline. In fact‚ it had definitely experienced some highs and lows in its return on investment and stockholders? In order to get a concise understanding of where problems are within the company’s operations the following factors were considered and examined:
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| |Diane Adams | | |Assignment Title: Microsystem Case | | |Study | | |Date of Submission: |
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