What ails Indian sports A nation of over one billion people and only one individual Gold medal in the Olympics till date! Alas‚ once the best in the field of men’s hockey but not even able to qualify for the Olympics. Similarly‚ once an Asian champion in football but now struggling to stand on its feet. All these elucidate the deplorable state of sports in our country. Even small nations like Zimbabwe‚ Latvia are much ahead of us in the medal tally. So what is it that is depriving the nation of
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In the year 776 BC‚ a simple competition of endurance and strength‚ dedicated to the Olympian gods‚ birthed a tradition. This tradition that has stayed around and extended nearly 3000 years is known as the Olympic Games. Olympism is defined as “a philosophy of life‚ exalting and combining in a balanced whole the qualities of body‚ will and mind. Blending sport with culture and education‚ olympism seeks to create a way of life based on the joy found in effort‚ the educational value of good example
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SWOT Analysis Strengths 1. Established brand name – this means that Adidas has already built up a good reputation and it has a large market share within its industry. 2. Good retail links – Adidas has established good links with shops and outlets‚ which sell Adidas’s products. 3. Established worldwide distribution network – this means that Adidas’s products are shipped to a large number of countries. 4. Famous sports stars advertising products – Adidas has a series of football superstars
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influenced by this moment. In the summer of 2008 during one of the greatest spectacles in sports‚ the whole world was fixed on the Olympics to watch Michael Phelps attempt perfection. Not only did Michael Phelps define that Olympics‚ he defined and showcased the sport of swimming‚ and revealed the sport of swimming to society in a way that was never before experienced. This paper will not so much focus on what exactly Michael Phelps accomplished at the 2008 Beijing games( not to downplay arguably one
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in their respective fields. Matthew Emmons‚ though missed the Olympics Games champ in shooting all the time‚ still impresses us with his fortitude. As a famous American shooter‚ Matthew attended Olympics Games for three times separately during the past twelve years; he missed the first place unchangeably. Nevertheless‚ he always appeared at the great games‚ chasing after his dream to become the champ in shooting. During the Olympics of Athens‚ he let his champ go by bombing in the last shoot. Matthew
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Not many people have heard of Eric Lamaze‚ a horse rider par excellence. Horse riding isn’t a very popular sport in India‚ but it is an Olympic event. Lamaze is an Olympic Gold Medalist‚ and has won several other competitions including the Equestrian Grand Prix. Early Years Born on April 17th 1968‚ Lamaze was raised by his grandmother in the coastal city of Montreal‚ Quebec‚ Canada. By the time he was fifteen‚ Lamaze had dropped out of school and joined the horse industry under the reputed trainers
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The Olympic Games are a worldwide competition that brings people of different cultures and backgrounds into one united area where they compete in their specialized sports. These events‚ however‚ are not purely entertainment like they should have been. Today’s societies are more dependent on politics and therefore so are sports and the athletes competing‚ sometimes even without their own will. In various occasions across the world politics was the main reason for athletes to withdraw from athletic
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the idea was to build the brand name with sponsorship during the 2008 Beijing Olympics. The sponsorship opportunity in Beijing was a springboard to gain a larger share of the world ’s fastest-growing major market and become the marketing leader in China during 2008. The marketing strategy was a blend of action photography and computer graphics. The series was released in phases during the Beijing 2008 Olympic Games. “Together in 2008‚ Impossible is Nothing” is an integrated marketing campaign
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their products were sold through franchisees. It faced stiff competition from Nike‚ the world’s no 1 sportswear manufacturer and Li-Ning‚ the Chinese company. Sensing the huge possibilities of growth‚ and opportunities thrown open by the upcoming Olympic Games in Beijing in 2007‚ the major industry players‚ both international and domestic had geared up to reap maximum benefits. The case provides a background to analyze the sportswear industry in China on the basis of Michael Porter’s five force model
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national targets. These could include such things as the number of sports winning medals‚ the number of top 8 performances‚ etc. the targets need to be supported by athlete development targets established using placed on an Olympic/Paralympics’ team‚ number of medalists on an Olympic/Paralympics’ team ‚etc. 2. Targets for the sport system There are numerous sport system development targets that need to be established. Three main areas of key performance indicators or targets for the sport system were
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