Established in 1981‚ Pan Pacific Sonargaon is one of the two oldest 5-star hotels in Bangladesh. Though it is owned by the government‚ the hotel is operated by the international hotel-management company that operates over 20 hotels in 11 countries in the Pacific Rim region‚ Pan Pacific Hotels and Resorts. Like the rest of the hotels managed by the Pan Pacific chain‚ Pan Pacific Sonargaon provides all the 5-star facilities‚ a spectacular environment and phenomenal hospitality. Pan Pacific Sonargaon Hotel
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Lecture 16 Cathay Pacific Doing More with Less Announcements • Final Exam vote 2 Final Exam Outline • 8-11am‚ Wednesday June 13 • Half short and long answers on theory and principles from course • Half case-study • Open or closed book??? 3 Cathay Pacific Characteristics • Mid-tier airline • 15‚000 staff‚ 77 wide body aircraft • Old airline – 50 years history – Vulnerable to cost cutting airlines • Global everywhere except China – Lost landing rights in 1984 –
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Asian Pacific Americans are a term that includes Asian Americans and Pacific Island American. When people mentioned Asian‚ most people will think China‚ Japan and Korea. In generally‚ these countries immigration histories are more longer comparing to the other Asian countries as well as immigration populations take up a great percentage in all immigrations of U.S. However‚ Asian Pacific Americans are also includes Philippines Vietnam‚ Laos‚ India‚ Nepal and etc. Each one of immigration group just
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this journal is available at www.emeraldinsight.com/0309-0566.htm The impact of brand extensions on brand personality: experimental evidence Adamantios Diamantopoulos University of Vienna‚ Vienna‚ Austria‚ and Brand extensions 129 Received April 2004 Gareth Smith and Ian Grime Loughborough University‚ Loughborough‚ UK Abstract Purpose – To investigate empirically the impact of brand extensions on brand personality‚ using Aaker’s scale to measure the latter. Design/methodology/approach
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INTRODUCTION Since the late 80s‚ brand equity (BE) has been regarded as one important marketing concept in both business practice and academic research as it gives marketers more competitive advantage through successful brands (Lassar‚ Mittal‚ & Sharma‚ 1995‚ p. 11). Although there are many researches about brand equity carried on by numbers of authors‚ most of their conclusions are consistent with Farquhar’s concept of brand equity as “the value added by the brand to the product” (Srinivasan‚ Park
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The title of the book I chose is A Single Shard by Linda Sue Park. Linda Sue Park was born in Urbana‚ Illinois on March 25‚ 1960 and was the daughter of Korean immigrants. At four years old she loved to read and write poems and stories. She wrote A Single Shard‚ which was published in 2001 and won the Newberry Medal for excellence in children’s literature in 2002. I chose this book because it seemed interesting and had some adventure. The novel begins with a young boy named Tree-ear‚ whose parents
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Brand Market Expansion: Dissertation Proposal 1 Abstract This research study is based on the theme of brand expansion of a luxury fashion brand called Kenzo‚ which was initiated by Kenzo Takada‚ a famous fashion designer from Japan. The aim of this research study is to identify a new market for Kenzo for its market expansion. In this study‚ marketing strategies and market entry modes have to be selected for Kenzo’s expansion to those countries where the brand has not set its footprints yet. Country
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Analysis of Cathay Pacific Airlines General Environment Cathay Pacific was established in 1946 and is now the largest airline company in Hong Kong. It operates both passenger services and cargo services and operates in more than 30 countries throughout Asia‚ the Pacific‚ the Middle East‚ Africa‚ Europe and North America to more than 80 destinations. From Hong Kong‚ where its headquarter is based‚ Cathay operates 36 of their destinations in the Asia-Pacific region. Therefore the general environment
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the scientific name of the Pacific sea nettle. They belongs to phylum Cnidaria. They are native to the San Francisco Bay‚ and‚ as the name suggests‚ these jellyfish live in the Pacific Ocean. They thrive along the coasts of Oregon and California. They can also be found farther north in Japan and Alaska‚ although they are not as common in these northern waters. On occasions‚ they have been spotted as far south as the west coast of Mexico. During autumn and winter‚ Pacific sea nettles inhabit bays and
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Through my internship program in the Pacific Jeans Ltd‚ I’m able to find out some of the SWOT facts. The results of the SWOT analysis of Pacific Jeans Ltd are described in below: Strengths: 1. It has well reputation in the world market as well as local market. 2. It has own power station and water plant. 3. Attractive market program. 4. Modernized production plan. 5. It has modern technology based automated machine. 6. Has large washing plant. 7. Well educated and well experienced management
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