The first thing one thinks of after hearing the name “Subway” is healthy food. The Subway brand has brought a revolution in the food industry with its healthy sandwiches & salads. Brand History: The founder Fred DeLuca in partnership with Dr. Peter Buck opened a submarine sandwich store in 1965 to fund his education as he wanted to be a doctor. Little did he know that he was destined to create a brand which today has 34218 restaurants spread across 95 countries. Brand Name: The founders
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ASSIGNMENT I have chosen SUBWAY® as an Multi-National Company for my assignment. Subway was opened by Fred DeLuca at the age of seventeen in 1965 with the help of a friend‚ Dr.Peter Buck‚ who invested $1000 in his first sandwich shop which was named Pete’s Super Submarine which was located in Bridgeport‚ Connecticut which was meant to fund his dreams of becoming a doctor. He set a goal of having 32 stores in 10 years but by 1964‚ they had only 16 stores. They realized that they would not be able
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The Subway® is mainly selling submarine sandwiches (subs) and salads to their customer. It is a strong and growing brand which is known for fresh and healthy made-to-order sandwiches. It provides low fat menu and allows their customer to mix-and-match the ingredients into their subs according to their preferences. Besides‚ Subway® also offers other products such as soft drinks‚ snacks and cookies. Customers are allowed to combine their subs‚ drinks and snacks in order to getting a cheaper offer.
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every individual has some weakness‚ so as I. My weaknesses hinder my abilities and are flaws in my personality‚ which could complicate my relationships with others. One of my weaknesses is arrogance. I am very confident in my abilities that sometimes it might be considered egotism. Another of my weaknesses is that I am somewhat judgmental. I expect others to do their best job‚ and I can be quick to judge them when they don’t meet my expectations. An important weakness of mine is that I have
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References: Harvard Business Review: http://hbr.org/2004/07/marketing-myopia/ Marketing Myopia by Theodore Levitt Subway Restaurant: http://www.subway.com/subwayroot/default.aspx/ The New York Times: http://www.nytimes.com/2012/12/11/business/ Article “Fearing a Mile-High Punk’d Prank” by Jared Fogle
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assignment‚ I will choose Subway for my food business organization. This assignment will explain the SWOT analysis. Besides that‚ this will also explain the SWOT analysis for Subway which includes strengths‚ weaknesses‚ opportunities and threats. Firstly‚ I will introduce the definition and the role for SWOT. Then‚ I will introduce the history for Subway and products and services. Besides that‚ I also will explain more details about SWOT for Subway. The strengths for Subway include customizable menu
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My Strengths and Weakness in Netball Strengths | Weakness | Co-ordination | Balance | Speed | Power | Agility | Shoulder pass | Strengths: 1. My number 1 strength in Netball is my hand eye co-ordination. This is used to the maximum ability by always keeping one eye on the ball all the time and making my eyes‚ arms and legs work together. And because of this I am able to line a shot up whilst trying to throw the ball through the air. 2. Another strength of mine is my Speed. I am
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1.0 INTRODUCTION Subway was established in 1965 when 17 year-old Fred DeLuca collaborated with Dr. Peter Buck and opened the first Pete ’s Subway in Bridgeport‚ Connecticut. Subway didn ’t start franchising until 1974‚ when its first franchise place situated in Wallingford‚ Connecticut. The international headquarters for Subway Sandwich restaurants and franchises are located in Milford‚ Connecticut ( Retailindustry.about.com ‚ 1965) Presently‚ the SUBWAY® brand is the well-known submarine sandwich
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Introduction of subway The goal at each SUBWAY restaurant is to offer a quality product that is made specific to each individual customers taste. Your SUBWAY sandwich is made-to-order‚ exactly the way you want it. Subway the fast-food market of submarine sandwiches and salads has more 32000 stores in ninety-one countries and generates some $12 billion in annual revenues. The franchising chain opened its first international restaurant in Bahrain in 1984. Since then subway has expanded worldwide
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formed the SUBWAY‚ a submarine sandwich restaurant. After 30 years development‚ Subway creates a sandwich empire through franchisee model and fast extent to 90 countries with more than 300000 restaurants in global range. Currently‚ economic crisis is impacted Australia and deeply bring the negative influence to Australia economic system. The data indicate Australia is involved in stagflation and unemployment reached the history record constantly. The report will addressed the issues of SUBWAY franchisee
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