Conclusion 8 Reference 9 Executive Summary The purpose of this analysis report is to provide an insight into SUBWAYS consumer insights. Based on critically analysing SUBWAYS current Target market their needs‚ wants and beliefs those strategic findings will help the account management team prepare the presentation for the communication strategy recommendation on October 2012 SUBWAY is a well-known fast food franchise that had recently won the award for the most trust fast food brand in New Zealand
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Subway Innovation Report Subway is the name of a franchise fast food restaurant that mainly sells sandwiches and salads. It was founded in 1965 by Fred De Luca and Peter Buck. The corporation that owns the trademarked name of Subway is Doctor’s Associates‚ Inc. (DAI). The company has over 28‚400 franchised units in 87 countries as of September 2007 and is the fastest growing franchise in the world. It is currently the third largest fast food chain globally after YUM! Brands (34‚000 sites) and McDonalds
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Also‚ please tell us more about your professional background and education. Please include a current resume or CV. -CV Attached 2) Provide a detailed description of how you see yourself as a SUBWAY franchisee. List your duties and responsibilities‚ both short-term and long-range. -As a subway franchisee I do not see myself as a business owner but as a member of a team that is willing to work hard in order to achieve the goals and targets we set ourselves according to our 5 year business
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is the second largest. The demographic of analysis is the statistic study of human populations and the socio economic characteristics of a population that is expressed statistically. From the demographic analysis we jump to the marketing point‚ the Subway food chain and whether this franchise or organization will be able to market here or not. This healthy fast food chain opened its first store in Bridgeport‚ Connecticut in August 1965 and the founder was Fred DeLuca. By 1974‚ he owned and operated
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2012 Assignment:- Values and Weaknesses of the secondary research and How primary research supplements secondary research Contents 1.0 Introduction……………..………………………………………………………… 3 1.1Research definition………………………………………………………………….4 1.2 Secondary research …………………………………………………………………4 1.3 Advantages of secondary research………………………………………………… 4 1.4. Disadvantages of secondary research……………………………………………… 4 2.0 How primary research supplements secondary research…………………………… 5 2.1 Conclusion…………………………………………………………………………
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Subway-Porter Value Chain Introduction: SUBWAY was started 47 years ago in the year of 1965 by Fred Deluca. Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway’s annual sales exceeded $ 6.3 billion‚ while countless awards and accolades have been bestowed its chain over the past 47 years. Subway has more than 33‚500 units worldwide whilst its rapid growth has attracted many investments and brought it many competitors
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This book is my attempt to quiet the voices in my head‚ and put them into a chronological story. This book may confuse some‚ but keep in mind that this is a very confusing world‚ and to put it into words is stressful. In order to completely understand what this was like for me‚ you would’ve had to have been there‚ experiencing these events alongside me‚ and since I was alone‚ I’ve done my best to describe what it felt like to live through those years. I used to believe that once I’d written everything
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When trying to decide where to dine‚ either at a local restaurant or at a western restaurant‚ patrons should consider several aspects that concern these dining places. Some of these aspects include the food selection‚ the service provided and the ambience of each restaurant. When we talk about the food selection‚ both the restaurant must have a variety of menus as this is one that captured the quality required to be on every restaurant. However‚ as we all know‚ Malaysian people are of different
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1.0 ELEMENTS OF THE MARKETING MIX 1.0.1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta‚ salad‚ desserts‚ soup‚ the chain’s flagship sandwich which is the classic BMT‚ the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less‚ fresh veggies which already boasts lettuce‚ tomato‚ red onion and green peppers (Subway‚ 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product itself
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TARGET AUDIENCE Subway took its journey from a single outlet in Perth and now has a target market of young Australian consumers that is more nutrition conscious and focuses on having healthy food as opposed to burgers or fries. It happens to be the undisputed market leader in the category of sandwiches while it has a competitive edge over others in terms of having ten times more locations than any other brand. By the year‚ 1993‚ Subway had opened up 8‚400 stores with most of them being in North
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