"Subway" Essays and Research Papers

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relationships. Companies tend get themselves in deep problems because they fail to remember the service they are there to provide and to whom they are providing it to. SUBWAY RESTAURANTS Subway is an American restaurant that primarily sells sandwiches and salads. It is owned and operated by Doctor's Associates, Inc. Subway is one of the fastest growing franchises in the world and they are one of the world’s largest restaurant chains there is, in terms of number of locations. They have become...

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Subway Assignment

Subway Profile Subway “Eat Fresh, Live Green”. That mission statement right away tells everyone what Subway is all about. Most people would probably consider Subway to be a fast food sandwich shop but as signs in the shop say “The only fast thing about us is our queue”. Subway wants to delight every customer so that they tell their friends. The first Subway was opened by Fred DeLuca, who had set out to fulfil a dream of becoming a medical doctor and decided thanks to a friend to open a submarine...

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Subway Sandwiches

Subway Sandwiches Although sub and sandwich shops offer some of the best growth opportunities in fast food today, there are signs that the category is not what is use to be. Subway's rapid growth in recent years put sub sandwiches on the fast-food map and served to attract tremendous attention as well as investment dollars into this category. In part due to the increased competition, fewer operations and franchise prospects today view that name-brand sub shop as the easy way to success, compared...

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Subway History

The name was shortened from Pete's Super Submarines to SUBWAY® and the familiar bright yellow logo was introduced. The next step was to formulate a business plan that outlined the SUBWAY® brand's goals. In an effort to reach those goals, SUBWAY® outlets began franchising, giving others the opportunity to succeed in their own business venture. The first SUBWAY® franchise opened in Connecticut in 1974. UK and Ireland History * The first SUBWAY® store is opened in the Republic of Ireland in 1994...

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Criticle Analysis: Subway

Subway is entering the highly competitive fast food breakfast market. The overall market sales for breakfast was approximately $25.3 billion in 2009 and in 2004, the fast-food portion outpaced non-fast food breakfast sales. In 2009, fast-food breakfast sales represented 55 percent of the total market, however, the breakfast market suffered a 2.8 percent drop from 2008 to 2009. (1) Despite recent decline, market research firm Mintel, expects a 2.1 percent increase in for the coming year. (2) The...

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Italian Bmt Subway

THE HISTORY OF SUBWAY In 1965, Fred DeLuca set out to fulfill his dream of becoming a medical doctor. Searching for a way to help pay his education, a family friend suggested him to open a submarine sandwich shop. Dr. Peter Buck has made a loan of $1000 to become Fred’s partner, and a business relationship was forged that would change the landscape of the fast food industry. The first stores was opened in Bridgeport , Connecticut in August, 1965. After that Fred DeLuca and Dr. Peter Buck...

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Subway Case Study

For years, Subway attracted and held onto customers through a reward system known as the Sub Club. How did this system work? Basically, Subway gave its patrons business-sized cards with tiny stamps on them. Every time a card filled up with stamps, the patron earned a free meal. Unfortunately, Subway had to discontinue the Sub Club, much to the dismay of its loyal customers. The reason? Fraud. The availability of cheaper home laser printers and multimedia personal computers has made counterfeiting...

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Subway Value Chain Analysis

Subway-Porter Value Chain Introduction: SUBWAY was started 47 years ago in the year of 1965 by Fred Deluca. Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway’s annual sales exceeded $ 6.3 billion, while countless awards and accolades have been bestowed its chain over the past 47 years. Subway has more than 33,500 units worldwide whilst its rapid growth has attracted many investments and brought it many competitors...

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Research Report Subway

Conclusion 8 Reference 9 Executive Summary The purpose of this analysis report is to provide an insight into SUBWAYS consumer insights. Based on critically analysing SUBWAYS current Target market their needs, wants and beliefs those strategic findings will help the account management team prepare the presentation for the communication strategy recommendation on October 2012 SUBWAY is a well-known fast food franchise that had recently won the award for the most trust fast food brand in New Zealand...

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Why Franchise? Why Subway

build it up to a manageable level and sell it on as an asset. Why Subway. Subway is a franchise fast food restaurant that primarily sells sandwiches and salads. It has over 29,045 franchised units in 86 countries as of March 2008 and is the fastest growing franchise in the world. Currently, Subway is the third largest fast food chain globally after Yum! Brands (34,000 locations) and McDonald's (31,000 locations). Subway is expected to be the second largest fast food chain by the end of 2008...

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