The Subway® is mainly selling submarine sandwiches (subs) and salads to their customer. It is a strong and growing brand which is known for fresh and healthy made-to-order sandwiches. It provides low fat menu and allows their customer to mix-and-match the ingredients into their subs according to their preferences. Besides‚ Subway® also offers other products such as soft drinks‚ snacks and cookies. Customers are allowed to combine their subs‚ drinks and snacks in order to getting a cheaper offer.
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1. PIZZA HUT Pizza Hut is a global fast food chain‚ a subsidiary of Yum! Brands Inc.‚ the world’s largest restaurant company. It was founded in Wichita‚ Kansas‚ USA in 1958 and is running its operations in about 91 countries worldwide. It is one of the major competitors of McDonald and Subway. Pizza Hut serves a large variety of starters‚ soups‚ salads‚ sandwiches‚ Pastas and deserts. Strategies:- The strategies at Pizza hut are guided by principles like Cleanliness‚ Hospitality‚ Accuracy
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Thesis: Sharon Olds in‚ On the Subway‚ organizes the poem in three parts to present the contrasting lives of a Caucasian woman and an African American boy‚ which displays the narrator’s realization of the bond they share because of their similar fear of each other. In the first several lines‚ Olds presents the setting of the subway car‚ and the separation between its passengers. A notable simile illustrates the obvious differences between the white narrator and the boy‚ “His feet are huge‚ in
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Brand origin - How does it impact brand awareness and brand image Writers Julia Baeza Caroline Ånmo Supervisor Veronika Tarnovskaya Examiner Timurs Umans Julia Baeza Caroline Ånmo Abstract international and global. When a brand is in an international market it creates an opportunity for perceived brand origin to influence the consumers. Brand origin
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regarded as one of the world’s leading railways. We often hear foreigners say that the Hong Kong railway is the world’s premier. What is the visitors think about Hong Kong’s subway? Hence‚ we are doing this survey to find out the answer. In this report‚ we aim to survey interviewees’ views about Hong Kong’s subway and the subway in other countries. We also investigated of different ages visitors. Suggestions for improvement were also collected from respondents. This report is based on the results
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“On the Subway” “On the Subway” is a poem by Sharon Olds that unfolds “to convey a sense of fear‚ ambiguity‚ inequality‚ and inner city tension. The situation is set by the title‚ and this makes all that follows clear as far as its meaning is concerned.”(para. 1). Ms. Olds tells the story through the narrator who while riding the train observes that she is alone with a young black boy. “While nothing really happens beyond the two observing each other‚ the poem still manages to shed light to inequality
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The poem "On the Subway" by Sharon Olds plays off its title to convey a sense of uncertainty‚ dread‚ fear‚ and urban tension. The poem itself details the feelings experienced by the speaker as she sits on the subway‚ though the subway itself is not mentioned in the poem itself. The situation is set by the title‚ and this makes all that follows clear as far as its meaning is concerned. The poet creates a dramatic situation through the eyes of one participant‚ and while nothing really happens beyond
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AP Poetry Essay Question: In “On the Subway‚” Sharon Olds brings two worlds into close proximity. Identify the contrasts that develop both portraits in the poem and discuss the insights the narrator comes to as a result of the experience. Refer to such literary techniques as tone‚ poetic devices‚ imagery‚ and organization. The three sections of “On the Subway” by Sharon Olds express the complicated relationship between Caucasians and African-Americans. In the first section the author presents
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Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value Pierre Chandon INSEAD March 2003 Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value The purpose of this note is to provide an overview and references on the various methods that can be used to measure brand knowledge (brand awareness and brand image)‚ brand equity and brand value. This note provides a short definition of each concept and illustrations of the most widely-used measurement techniques
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References: Harvard Business Review: http://hbr.org/2004/07/marketing-myopia/ Marketing Myopia by Theodore Levitt Subway Restaurant: http://www.subway.com/subwayroot/default.aspx/ The New York Times: http://www.nytimes.com/2012/12/11/business/ Article “Fearing a Mile-High Punk’d Prank” by Jared Fogle
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