Sector‚ To What Extent was the Subway Diet Effective as a Strategic Ploy?” Gene Allen Vega Institute of Business and Law (IBAL) Bournemouth University BA (Hons) Accounting and Business Date of submission: 19th April 2007 TABLE OF CONTENTS Summary…………………………………………………………………………. 1 Chapter 1: Introduction…………………………………………………………... 2 1. Background…………………………………………………………... 3 2. General Research Area………………………………………………. 5 1. The Subway Franchise………………………………….... 5
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Subway-Porter Value Chain Introduction: SUBWAY was started 47 years ago in the year of 1965 by Fred Deluca. Subway is the market leader in the sub and sandwich shops offering a healthier alternative to traditional fast foods. Subway’s annual sales exceeded $ 6.3 billion‚ while countless awards and accolades have been bestowed its chain over the past 47 years. Subway has more than 33‚500 units worldwide whilst its rapid growth has attracted many investments and brought it many competitors
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Research Report – Taking the Subway EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation‚ satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers. The Research Focus forms the backdrop of the study highlighting the background of the problem of obesity levels
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and Tyann Peres An Operational Analysis of Subway Restaurants University of Houston-Downtown MGT 3332 Summer 1 Dr. Steven Coy An Operational Analysis of Subway Restaurants University of Houston-Downtown MGT 3332 Summer 1 Dr. Steven Coy Team Aces came to an agreement and decided to conduct an operational analysis of various Subway Restaurants throughout the Houston and Katy area. Each team member was charged with the task of visiting a Subway location near their residence. This
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Snaking through the underground tunnels of Manhattan‚ running express through the busy life of the Manhattan bridge into the light of the past in Brooklyn via the Brighton Beach service line‚ the Q subway line goes through the exuberant life of various different neighborhoods. Many of these neighborhoods provide a picturesque experience of the diversity in New York City. Many of those neighborhoods include: Upper East Side‚ Midtown Manhattan‚ Union Square‚ SoHo‚ Downtown Brooklyn‚ Flatbush‚ Ditmas
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The subway story Introduction of Subway restaurant The Subway story started when Fred DeLuca‚ its cofounder and his family friend Dr. Peter Buck‚ worked on a business plan for a submarine sandwich shop. Dr. Buck gave a loan of $1000 for implementation of this plan. The first restaurant was opened in Bridgeport‚ Connecticut‚ in 1965. It did well in its first summer with the help of advertising slogans like "put a foot in your mouth.’’ Emphasizing the foot-long sandwich‚ and "when you’re hungry‚ make
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There are different attributes and factors which are under the influence of target market for the services which the subway offers to its market. Here many variables influence the market segmentation for “sub of the day”. Coming to the segmentation strategy it is essential to know what the customer is considering from the services provided by the subway. The segmentation strategies can be described more effectively in many different variables which results in the marketing segmentation‚ there are
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Introduction of subway The goal at each SUBWAY restaurant is to offer a quality product that is made specific to each individual customers taste. Your SUBWAY sandwich is made-to-order‚ exactly the way you want it. Subway the fast-food market of submarine sandwiches and salads has more 32000 stores in ninety-one countries and generates some $12 billion in annual revenues. The franchising chain opened its first international restaurant in Bahrain in 1984. Since then subway has expanded worldwide
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organisation Subway’s internal and external environments and their impacts on this organisation. This will include a swot analysis on resources and capabilities which are a part of the internal environment and on customers‚ suppliers‚ competitors‚ pressure groups‚ economic‚ political‚ technological‚ natural environment and emerging trends in the external environment. “A SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses‚ and for identifying both the Opportunities open
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contains literary devices that enhance the understanding of the reader on how different the two characters are. The use of imagery‚ tone‚ and poetic devices reveal to the reader how a rich white woman contrasts herself with a black male she sees on the subway. First of all‚ the imagery is used to describe the character’s appearance. For example‚ the black male is depicted with a “mugger” cold look wearing red. This guides the reader to view the man as dangerous and intimidative. The white woman illustrates
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