major competitor‚ McDonald’s Big Mac’s (MDBM)‚ as well as BKSB’s marketing mix data came from secondary sources‚ and through interview and questionnaires as a primary source for further comments and redevelopment. Findings through SWOT Analysis and 4Ps showed that MDBM took advantages in marketing mode and notability‚ while BKSB was better in product quality and freshness of brand. Products‚ places‚ prices‚ and promotions were included in two possible Marketing Mixes for BKSB. Finally‚ a more beneficial
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Graded Unit2 Planning Candidate Name: ZHANG Yuqing Candidate ID:115422243 Instructor :Tongjing Brief 1.1 Title of the project “marketing strategies of McDonald in China” is the title of my investigation. 1.2 objective of the project I would like to evaluate the strengths and disadvantages marketing strategy of McDonald. The main objective of this project can be described
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Contents List of illustrations II Executive Summary III 1 Introduction 1 2 The importance of culture 2 2.1 The role of culture in international marketing 2 2.2 Cultural elements which can have influence on fast food 2 3 Analyzing cultural elements influence 3 3.1 Languages 3 3.2 Eating habits 4 3.3 Customs 5 3.3.1 Religions 5 3.3.2 Traditional festivals 6 4 Marketing strategies for influences of cultural elements 7 4.1 Respecting culture 7 4.2 Using culture 7 5 Conclusions
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a product-Pepsi. In this report‚ the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion and recommendation was the first 4Ps is better than the second one. 1.0 Introduction 2.1 State the objectives
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The Pantawid Pamilyang Pilipino Program Pantawid Pamilyang Pilipino Program is a human development program of the national government that invests in the health and education of poor households‚ particularly of children aged 0-14 years old. Patterned after the conditional cash transfer scheme implemented in other developing countries‚ the Pantawid Pamilya provides cash grants to beneficiaries provided that they comply with the set of conditions required by the program. Pantawid
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4Ps Concept Paper for MCC As of 21 January 2009‚ 10:30 AM Project Title : Conditional Cash Transfer (CCT) Philippines - Improving the Human Capital of the Poor (Pantawid Pamilyang Pilipino Program or 4Ps) Department of Social Welfare and Development (DSWD) Poorest Households in the Poorest Municipalities of Regions IV-B‚ V‚ VI and VIII or 172‚488 households Php10.8 Billion or $227 (at Php48/$1) 2010—2014 Proponent Target Coverage Cost Estimate : : : Target Implementation: I. PROJECT RATIONALE
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Menez‚ 2015). Findings bespoken that six out of eleven or roughly 55% said that the children who are beneficiaries of the 4Ps have attended classed regularly and are doing good in class. On the other hand‚ three out of eleven or about 27% have been recorded to have attended classes infrequently and sometimes they do not. Consequently‚ it proposes that the children who have 4Ps benefits are less likely to ship class due to sickness or unwillingness. However‚ this finding is in contrast with (Montilla
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product‚ price‚ place and promotion‚ also called the 4Ps. McCarthy suggested they are combination of all of the factors at a marketing manager’s command to satisfy the target market. Therefore‚ the 4Ps concept is now the most common way in defining marketing mix. It is something that companies need to consider in order to market a product or service‚ they also provide a guideline for the companies to achieve a successful marketing campaign. The 4Ps are designed to analysis the needs and wants of customers
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“Perception on the Living Condition of Pantawid Pamilyang Pilipino Program (4Ps) Beneficiaries at Poblacion‚ San Jose‚Camarines Sur” Researcher: JOHN MARK A. TRIBIANA ROSE ANN P. LUMBRIA JEAN O. RELLORA ANABEL P. ORIAS Adviser: Mr. Romulo B. Alfon Jr. Chapter I THE PROBLEM AND ITS SETTING Introduction In this generation‚ a lot of poor people believe that life happens to them by fate and they always give
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___1‚400 Php or more Part II. How do the beneficiaries allocate in their daily living the following: 2.1 Monthly income 2.2 Cash Grants from the 4Ps 2.1 Where do you spend your monthly income? ___Food ___Health ___Shelter ___Clothing ___Education ___Others (please specify)____________________ 2.2 Where do you spend your Cash Grants from the 4Ps? ___Health care program ___Others (please specify)____________________ (Note: Specific questions about how the beneficiaries allocate their earnings
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