Subway Sandwiches Although sub and sandwich shops offer some of the best growth opportunities in fast food today‚ there are signs that the category is not what is use to be. Subway’s rapid growth in recent years put sub sandwiches on the fast-food map and served to attract tremendous attention as well as investment dollars into this category. In part due to the increased competition‚ fewer operations and franchise prospects today view that name-brand sub shop as the easy way to success‚ compared
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Subway Restaurants Marketing Situational Analysis Case Study Executive Summary Subway Restaurants is the leading submarine sandwich franchise in the United States and the world with 20‚532 restaurants worldwide located in 72 countries. Restaurant locations continue to increase year over year from an annual rate of 4 percent in 1999 to 14 percent in 2003. Brand recognition grows as market geographically expands. The new Tuscany Décor reinforces the idea of a fresh‚ healthy and great tasting menu
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Case Study #1 Subway Sandwich Shop Analysis Case Study One Subway Sandwich Shop Situation Analysis A situation analysis is an honest valuation of the opportunities and potential problems facing a prospective or existing company. Through analysis a deeper understanding of an industry‚ competitor and possible options can be examined. Subway Sandwich shops early history roots can be traced back to the summer of 1965‚ with a $1‚000 investment a new venture was born. Fred DeLuca
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pay for his university tuition. The solution came at a BBQ during a conversation with a family friend‚ Dr. Peter Buck. Dr. Buck suggested to Fred that he open a submarine sandwich shop - having seen a sandwich shop in his hometown become a huge success. With a $1‚000 loan from Dr. Buck‚ the partnership was formed and Pete’s Super Submarines opened in August 1965. The first year was a challenge and a learning experience for the young entrepreneurs. They opened their second location a year later and
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Buck‚ Fred opened the first Subway Sandwich Shop in Bridgeport Connecticut in 1965. By 1974‚ the pair had opened over 16 shops around Connecticut. In the year 2004‚ the SUBWAY® chain entered its 39th year of operation. It is the world’s largest submarine sandwich chain with more than 21‚000 restaurants in 75 countries. As a matter of fact‚ the SUBWAY® chain operates more units in the US and Canada than McDonald’s® does (www.subway.com). Subway® currently operates 23‚983 restaurants in 84 countries
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Subway is an American fast food restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor ’s Associates‚ Inc. Subway is one of the fastest growing franchises in the world with 40‚229 restaurants in 102 countries and territories as of 11 September 2013.[1] It is the largest single-brand restaurant chain and the largest restaurant operator globally.[3][4][5] Subway ’s main operations office is in Milford‚ Connecticut; five regional centers
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NAMEA brand is a combination of name‚ term‚ sign‚ symbol and design intended to identify the goods or services of one seller‚ which helps him/her to differentiate from those of competitors (Kotler 2006‚ 269). Subway is first known as Pete’s Super Submarine in 1965. The name was shortened to Subway and it is also then‚ the first franchised unit was opened in 1974 in Connecticut (Subway 2008). Perhaps‚ the founder of subway - Fred DeLuca and Dr. Peter Buck - realized the importance of developing a good
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so that they tell their friends. The first Subway was opened by Fred DeLuca‚ who had set out to fulfil a dream of becoming a medical doctor and decided thanks to a friend to open a submarine sandwich shop to help pay for his education. Fred and his friend Dr. Peter Buck got a loan of $1‚000 to open the submarine sandwich shop which now we know as Subway. Subway opened in August 1965 in Bridgeport‚ Connecticut. Both men had decided that the goal for Subway was to operate 32 stores in 10
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The Subway® is mainly selling submarine sandwiches (subs) and salads to their customer. It is a strong and growing brand which is known for fresh and healthy made-to-order sandwiches. It provides low fat menu and allows their customer to mix-and-match the ingredients into their subs according to their preferences. Besides‚ Subway® also offers other products such as soft drinks‚ snacks and cookies. Customers are allowed to combine their subs‚ drinks and snacks in order to getting a cheaper offer.
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On January 9th‚ 1917‚ Chancellor Bethmann Hollweg announced the use of unrestricted submarine warfare. Hollweg decided that the policy of a wholesale-unrestricted attack might keep America out of the war. Due to the weakness of the country at the moment‚ their best line of defense would be through these unrestricted attacks. Americas “neutral ships” had been moving across the Atlantic bringing in supplies for the allies. This brought Hollweg to the conclusion to use U- boats and use this zone of
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