The Marketing Plan for Hong Kong Express Course: Higher Diploma in Marketing Management Code: BA124026 Class: 1B Student names: Lau Cheuk Yee (130746216) Fan Wan Sheung (130046771) Ng Yu Heung (130037055) Shum Lai Ping (130752340) Mok Ka Ki (130227164) Content Executive Summary .p.3 Situation Analysis Company and product / brand background p.4 Customers’ needs‚ target markets p.5 SWOT analysis p.6 Marketing Objectives p.10 Marketing
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The special historic and social-economic background of Hong Kong forms its own identity‚ which is different from other regions like mainland China‚ and makes it a specific imagined community‚ which is accord with Benedict Anderson’s theory of imagined community. Whereas‚ it is under discussion whether since the reunification in 1997‚ Hong Kong has been gradually transformed into a part of China in terms of culture and identity and‚ thus‚ will no longer be a separated imagined community in the future
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Air Transport Industry in Hong Kong Overview As one of the regional hubs for Asia‚ Hong Kong is connected with most urban centres in Asia and half of the world’s population within 5 hours of flight time. Currently‚ more than 100 airlines operate about 1‚000 flights daily‚ linking the Hong Kong International Airport (HKIA) to about 180 destinations worldwide including 48 cities on the Chinese mainland. Handling 56.5 million passengers and 4.03 million tonnes of cargo and in 2012‚ HKIA was Asia’s
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Economies of Hong Kong and the Pan-PRD Why the Heritage Foundation ranked Hong Kong as the first “free economy” in the world? Hong Kong has been ranked the freest economy in the world by the Heritage Foundation for the 19th consecutive year since the index was first published in 1995. We will see the criteria of a free economy according to the Heritage foundation. Then we will explain why and how Hong Kong is ranked as the first free economy in the world. Criteria of “free economy” according
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Strategic Management Process: Ocean Park Hong Kong Table of Contents Introduction. 2 Ocean Park Hong Kong. 3 External Environments of Ocean Park. 4 PEST Analysis. 4 Political Analysis. 5 Economic Analysis. 5 Social Analysis. 6 Technological Analysis. 6 Industry Analysis. 7 Five Forces Analysis. 7 Threat of New Entry. 8 Threat of Rivalry. 8 Threat of Substitution. 9 Threat of Suppliers. 9 Buyer Power 10 Competitor Analysis. 10 Disneyland. 10 Wetland Park. 11 Internal Environments of Ocean Park. 12
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ADVANCED CORPORATE FINANCE Chase’s Strategy for Syndicating the Hong Kong Disneyland Loan Group 1 AFNONIN‚ Artem 3035162144; ARDERN‚ Jeffrey 3035160914; GUPTA‚ Agrata 3035161097; KUTUZOVA‚ Ekaterina 3035162156; Disneyland - Chase Case Study Q1: How should Chase have bid in the first round competition to lead the HK$3.3 billion Disneyland financing? After being approached by Disney to raise HK$3.3 billion nonrecourse loan package on a fully underwritten basis‚ Chase had three options available
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1 Executive Summary Consumer behaviors vary between different countries and market structure. This report seeks to uncover the underlying factors behind some of the biggest consumer markets‚ Australia‚ Hong Kong and China. Demographic characteristics largely affect by social and value trends such as consumption culture‚ gender roles and demand for certain goods and services. The existing relationship between these factors would be analyzed and discussed further. From an analysis of the distinct
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HONG KONG BAPTIST UNIVERSITY DEPARTMENT OF MUSIC A DESCRIPTIVE STUDY OF THE PRACTICE OF MUSIC THERAPY IN HONG KONG By LAM HOI YAN April‚ 2007 04002865 ABSTRACT The purpose of the study was to examine the development of music therapy in Hong Kong. Specifically‚ a number of related issues were studied including definition of music therapy‚ the origin of music therapy‚ the recent developments in music therapy in China‚ establishment of a music therapy session‚ and the setting of
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(HONG KONG) — Pro-Beijing parties in Hong Kong trounced the opposition as voters in the Chinese territory expressed discontent with pro-democratic parties in local elections that may predict the outcome of more important polls next year. Results from Sunday’s poll were released early Monday for individual candidates‚ but the government did not immediately provide a breakdown by political party.(See more on the pro-democracy movement in Hong Kong.) The South China Morning Post newspaper says candidates
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The Success Factors of Standard Chartered Hong Kong Marathon Presented to The Department of Business Administration 2011-12 EXECUTIVE SUMMARY This repost is studying the success factors of Standard Chartered Hong Kong Marathon. It will be collect the information and data from questionnaire survey and focus groups. Also‚ it will be through Value Important Performance Grid tool and SWOT analysis that more understand the performance and state of this marathon‚ then make some recommendation
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