Zoe Gannon and Neal Lawson THE ADVERTISING EFFECT How do we get the balance of advertising right Zoe Gannon and Neal Lawson 2 Acknowledgements We would like to thank the Polden-Puckham Charitable Foundation for their invaluable support for this project. While the words are our own‚ we would also like to thank all those who advised us: Colin Crouch‚ Victor Anderson‚ Howard Reed‚ David Ritter‚ Willie Sullivan and Melanie Smallman. Also thanks to everyone in the Compass office who helped:
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------------------------------------------------- Student`s Individual Work №1 ------------------------------------------------- ------------------------------------------------- Stylistic device (see the lecture №3) Simile An explicit comparison between two things which are basically quite different using words such as like or as. She walks like an angel. / I wandered lonely as a cloud. (Wordsworth) Metaphor A comparison between two things which are basically quite different without using
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Stylistic Devices in Fahrenheit 451 Ray Bradbury ’s 1953 Fahrenheit 451 contains a number of interesting stylistic devices. Robert Reilly praises Bradbury for having a style "like a great organ. ..." (73). David Mogen comments on the novel ’s "vivid style" (110). Peter Sisario applauds the "subtle depth" of Bradbury ’s allusions (201)‚ and Donald Watt pursues Bradbury ’s bipolar "symbolic fire" (197) imagery. In recent articles I discussed Bradbury ’s use of mirror imagery and nature imagery.
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Two Thanksgiving Gentleman by O. Henry O. Henry is one of the most famous American short story writers. O. Henry’s real name was William Sydney Porter and he was born in Greensboro‚ North Carolina on September 11‚ 1862. O. Henry’s short stories are famous for their surprise endings and humor. O. Henry’s wrote such classic short stories as The Ransom of Red Chief‚ “The Gift of the Magi” and “The Furnished Room”. His stories often have characters from opposite society levels: the wealthy and
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Lexical stylistic devices Metaphor. Sustained metaphor O Rose‚ thou art sick! The invisible worm That flies in the night‚ In the howling storm‚ Has found out thy bed Of crimson joy‚ And his dark secret love Does thy life destroy. [William Blake “The sick rose” http://www.poetry-archive.com/b/the_sick_rose.html] novel metaphor: Time is jealous of you and wars against your lilies and your roses [Wilde O. The Picture of Dorian Gray. Penguin books. 1994. P.30] Conventional metaphor "If all the world’s
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Skoal AD Rhetorical analysis The ad being analyzed is an ad for the Skoal brand versus cigarette smoking. This ad depicts a younger female playing pool in a bar. It is mainly pointed towards younger males. By telling young men by dipping “Skoal”‚ their sex life will be improved‚ because they will be inside with the girl instead of outside smoking a cigarette by themselves. This ad is effective due to the target audience and their increased hormones around that age. “Skoal” is trying to the
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The global environment protection Our earth is our home‚ so if we want to protect our home we should protect our environment from harmful effects of human activity. Some of these activities cause pollution. Pollution now is a very important problem. Some of these problem are : the ozone holes‚ global warming (or green-house effect)‚ acid rain … The ozone layer is a layer of gases which stop harmful solar radiation protecting the earth.
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In Walden‚ Thoreau uses techniques to convey thoughtful reflection and unwavering confidence towards his actions and convictions. By contemplating his past ventures and personal beliefs‚ he urges the reader to take specific paths in life with a strong and forceful credibility. Thoreau’s use of syntax expresses his philosophical yet audacious approach towards his quest to live simply and without superfluous needs. The semicolons and commas in the first sentence of paragraph four string together his
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even if the photographs are those of death of people. Nora Ephron writes about three very controversial pictures of a rescue attempt that failed in Boston which later on appeared on the news showing a 19 year old lady who died in the event. Ephron’s analysis of these pictures and public reaction in her essay show that she thinks‚ public reaction to the story would have been different under different circumstances. For instance‚ if the women survived people would have admired the pictures more. However
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Rhetorical Strategies and Stylistic Devices Alliteration- the occurrence of the same letter or sound at the beginning of adjacent or closely connected words. Ex. “GOD GRANT ME THE SERENITY TO ACCEPT THE THINGS I CANNOT CHANGE‚ COURAGE TO CHANGE THE THINGS I CAN‚ AND WISDOM ALWAYS TO TELL THE DIFFERENCE.” (Slaughter House-Five‚60) Allusion- a brief and indirect reference to a person‚ place‚ thing or idea of historical‚ cultural‚ literary or political significance. Ex. “Canst thou draw
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