the Tragedy of the Commons -Case Study: Coca-Cola India Aneel Karnani Stephen M. Ross School of Business The University of Michigan E-mail: akarnani@umich.edu Ross School of Business Working Paper Series February 2014 This paper will be published in Economics‚ Management‚ and Financial Markets‚ forthcoming. Keywords: corporate social responsibility; tragedy of the commons; common-pool resource; environmental sustainability. I would like to thank Coca-Cola India‚ and especially Praveen Agarwal‚
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difficulties in India? No two cultures are the same in the world. American culture is quite different from Indian culture. America has a mixture of different cultures while Indian culture is unique and has its own values. Enormity of India American is a fully developed country with primarily western culture. The country is also considered as a melting pot due to large-scale immigration from many different countries throughout its history. The cultural diversity is not so great as in India. India
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Coca-Cola India On August 20‚ 2003 Sanjiv Gupta‚ President and CEO of Coca-Cola India‚ sat in his office contemplating the events of the last two weeks and debating his next move. Sales had dropped by 30-40%1 in only two weeks on the heels of a 75% five-year growth trajectory and 25-30%2 year-to-date growth. Many leading clubs‚ retailers‚ restaurants‚ and college campuses across the country had stopped selling Coca-Cola3 and only six weeks into his new role as CEO‚ Gupta was embroiled in a crisis
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Coca Cola India Basic facts about the company: ▪ Returned to India in 1993 after 16 years. ▪ During the past decade Coke has invested more than $ 1 billion in India. ▪ The Coca-Cola system in India comprises 27 wholly owned company-owned bottling operations and another 17 franchisee-owned bottling operations. ▪ Entered India by taking over Parle’s brands. ▪ Coke’s main brands include: o Coca Cola‚ Sprite‚ Fanta‚ Thums Up‚ Maaza‚ Kinley water ▪ Other brands:
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Consumer Behaviour Assignment CIA-II Topic: Comparative Study of Pepsi and Coca-cola [pic] The Battle of the Giants Soft Drink Industry The Soft Drink Industry consists of establishments primarily engaged in manufacturing non-alcoholic‚ carbonated beverages‚ mineral waters and concentrates and syrups for the manufacture of carbonated beverages. Establishments primarily engaged in manufacturing fruit juices and non-carbonated fruit drinks are classified in canned and
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Coca - India Case study Lakeesha Customer Inserts His/her Name Customer Inserts Grade Course Customer Inserts Tutor’s Name April 11‚ 2013. Introduction Coca-Cola is the leading brand of the world in soft drink category. It was founded by a pharmacist in Georgia known by the name of John Pemberton. He used to sell a potion for physical as well as mental disorders. However‚ the potion soon turned into world’s largest selling brand after carbonated
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Effectiveness of Training and Development 1.0 Introduction 1.1 Background of the Study Every organization needs to have well trained and experienced people for performing the activities that have to be done. As the jobs become more complex‚ the importance of employee development also increases in a rapidly changing society. Employees training are not only an activity that is desirable but also an activity that an organization must commit its resources to if it is maintaining a viable and knowledgeable
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The political environment in India proved to be very problematic for both PepsiCo and Coca-Cola when they entered the market. The government has long enforced a protectionist stance on its economy in order to safeguard the interests of its people. Even with the New Industrial Policy in 1991 (Pathak 2007)‚ that loosened the grip on foreign businesses entering the country‚ PepsiCo and Coca-Cola still had to jump through many hurdles before they could operate. For example‚ PepsiCo was limited to selling
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analyze the effectiveness of training and development programmes conducted. Because in the present scenario‚ up gradation of skills and knowledge of the employees is of much importance to keep the employee updated with the present changes. At the same time‚ cost associated with training and development is also very high. So‚ this research entitled as Employee training and development on IFB industries Limited‚ Verna goa is done to analyze the effectiveness of training and development programmes in
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SYNOPSIS A STUDY ON THE EFFECTIVENESS OF TRAINING & DEVELOPMENT PROGRAMMES IN ITES AND BPO SECTOR INTRODUCTION Training refers to a temporary process utilizing a systematic and organized procedure by which non-managerial personnel acquire technical knowledge and skills for a definite purpose. Development is a long term education process utilizing a systematic organized procedure by which managerial personnel learn conceptual and theoretical knowledge for a general purpose. Employee training programs
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