The Audi history begins with a man called August Horch‚ who founded the Company HORCH & CO in 1899.He invented his first car 1901 with the help of 15 fellow workers. The car had a max. speed of 32 km/h. In 1909 Mr. Horch had to leave his company due to major problems with the commercial management and founded another company called Audi. " Audi" is the Latin translation for "Horch" and he took that name because he wanted to build cars under his own name. So the brand "AUDI Automobilwerke GmbH"
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Audi for more than eighty years now is trying to achieve to construct the perfect automobile for ultimate driving pleasure. In order to achieving this‚ the German automaker choose the way of trying to combine all possible competitive features of its competitors in to one car. This becomes visual by having a closer look at the advertisements and the positioning strategies that the four-ringed manufacturer is using. According to a commercial which has been added on You Tube August 2006 Audi combines
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Home>Company>History Audi Tradition Evolution of the models Today’s AUDI AG looks back at a history that spans more than 100 years of automobile construction. An exciting voyage through time that started in the late 19th century. The Saxon brands of Audi and Horch from Zwickau‚ Wanderer from Chemnitz and DKW from Zschopau played a decisive role in motor vehicle development in Germany. These four brands amalgamated in 1932 to form Auto Union AG – with the sign of the four rings. 1901-1918
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Data Warehousing - Overview The term "Data Warehouse" was first coined by Bill Inmon in 1990. He said that Data warehouse is subject Oriented‚ Integrated‚ Time-Variant and nonvolatile collection of data.This data helps in supporting decision making process by analyst in an organization The operational database undergoes the per day transactions which causes the frequent changes to the data on daily basis.But if in future the business executive wants to analyse the previous feedback on any data
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Brief description of the company (and its products)‚ the industry‚ the competitors AUDI Aktiengesellschaft[1] | | Type | Public | Traded as | FWB: NSU | Industry | * Automobile distribution * Automobile manufacturing | Founded | Zwickau‚ Germany (16 July 1909 (1909-07-16))[2] | Founder(s) | August Horch[2] | Headquarters | Ingolstadt‚ Germany | Number of locations | 7 production facilities in 6 countries | Area served | Worldwide | Key people | * Rupert Stadler‚ Chairman
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Introduction Audi AG designs‚ engineers‚ manufactures and distributes automobiles. Audi oversees worldwide operations from its headquarters in Ingolstadt‚ Bavaria‚ Germany. Audi-branded vehicles are produced in nine production facilities worldwide. Audi has been a majority owned (99.55%) subsidiary of Volkswagen Group since 1966‚ following a phased purchase of AUDI AG ’s predecessor‚ Auto Union‚ from Daimler-Benz. Volkswagen relaunched the Audi brand with the 1965 introduction of the Audi F103series
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AUDI A1 CASE I. Introduction * The german car manufacturer Audi is launching the new Audi A1 model. This small city car completes the range of vehicles marketed by the company. * Although the brand has many strengths‚ premium city cars represent a new segment for it‚ in which the competition is already well-established. II. Analysis 1. Internal analysis 2.1. The Audi brand Strengths: * Part of the Volkswagen group: leading Europea car market * In 2010: 1.09 mil
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2. Why do companies such as Audi use testimonials as part of their marketing strategy‚ and why did Audi use Justin Timberlake for the A1’s ‘The Next Big Thing’ promotion? Testimonials are also known as sources‚ usually involving a person that is highly likeable and believable‚ who endorses a brand or product. Testimonials‚ or endorsements‚ are getting common‚ and it is not the first time automobile engage celebrities; such as Roger Federer for Mercedes Benz (Mercedes-Benz USA 2014)‚ Jackie Chan
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Marketing mix of Audi Audi is a German based car manufacturing company‚ known around the world as part of the big three luxury car manufacturers. Along with Mercedes and BMW‚ Audi is the biggest luxury car manufacturing company globally. Audi oversees all its global production from its head quarters in Bavaria‚ Germany‚ and has further nine production facilities world-wide that manufactures their vehicles. Audi has been a majority owned subsidiary group of Volkswagen
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MARKET POTENTIAL IN THE GLOBAL ECONOMY CASE STUDY: AUDI [pic] Team members: 1. NGUYEN Ngoc Khanh Chi 2. NGO Thi Nam Phuong 3. HUYNH Thi Bich Son 4. NGUYEN Truong Thinh 5. CHAU Ngoc Son Vu 6. DOGIELSKI David 7. NGUYEN Quoc Tuan TABLE OF CONTENT I/ FRAME WORK (Thinh) 4 A. IDENTIFY THE STRATEGIC BUSINESS UNIT WITHIN AUDI AG 4 B. SELECT SBU AND MARKET FOR THIS SBU 4 C.
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