players in this field like Pepsi‚ coke and many regional and local brands. There are many legal provisions which effects the decision of product manager. Rules was formed by Indian Standards Institution on 30 November 1970‚ after the draft finalized by the Food Hygiene‚ Sampling and Analysis Sectional Committee had been approved by the Agricultural and Food Products Division Council. This code has been prepared keeping in view that unless the factory producing the food is governed by a strict hygienic
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The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
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Bauhinia Q1) Discuss the competitive forces in the dairy processing industry. Identify the other industry that Bauhinia has entered and highlight the key differences in the competitive forces between the two industries. Comment on their comparative attractiveness in Hong Kong. Five forces model a)Potential new entrants high barriers: laws on food safety customer loyalty to established brands of leading market players dairy products are mostly perishable‚ which requires high turnover‚reliable
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Got Milk? It does your body good‚ right?Well according to the U.S. Department of Agriculture‚ in 1994 the average American drank and ate 586 pounds of milk and dairy products. That’s nearly forty percent of the daily intake of food!The average American‚ rather than following health guidelines of having a medium to small amount of dairy‚ has dairy as the base of their diet. Milk and dairy is the chief ingredient in the Standard American Diet. You all want to be healthy‚ right?All of you know me as
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it began trading as The Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited‚ importing and selling finished products in the Indian market. • After India’s independence in 1947‚ the economic policies of the Indian Government emphazised the need for local production. Nestlé responded to India’s aspirations by forming a company in India and set up its first factory in 1961 at Moga‚ Punjab‚ and transformed into a prosperous and vibrant milk district. • Nestlé has been a partner in India’s growth
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Marketing mix - Product Agenda ✦ Product ✦ Service ✦ Product life cycle ✦ Experience Aim: transform strategic decisions already take into a sustainable and attracted commercial offer. From a managerial point the key question is: how can we transform our decision‚ our value proposition into something that can be bought by the market? We have to consider that there are several models that have been suggested over time to depict from a managerial view point what marketing mix meansthey clarify the
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Strength One of Sony’s greatest strengths is their ability to produce innovative‚ quality products. Sony’s web page states “Sony innovations have become part of mainstream culture‚ including: the first magnetic tape and tape recorder in 1950; the transistor radio in 1955; the world’s first all-transistor TV set in 1960; the world’s first color video cassette recorder in 1971; the Walkman personal stereo in 1979; the Compact Disc (CD) in 1982; the first 8mm camcorder in 1985; the Minidisk (MD)
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Sample Assignment Read Case Study 3.1‚ Hy Dairies‚ on pages 85 and 86 in your textbook‚ and answer Discussion Questions 1–3 on your own before checking the suggested answers below. Suggested Answers to Case 3.1 1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here. It may seem that this case involves stereotyping—specifically‚ that Syd Gilman has stereotyped Rochelle Beauport. In fact‚ there is no apparent evidence of this stereotyping
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found in milk products from China’s biggest producers and linked to at least four infant deaths in September 2008. The impact of the melamine scandal on the milk industry in China was great. Sanlu is reportedly facing bankruptcy amid the milk scandal as well as domestic companies Mengniu and Yili. (Chao‚ Sen and Tsai‚ 2008) It is noted that Beijing-based Sanyuan is the biggest winner in the scandal because its milk was found to be free of melamine. Customers largely abandon domestic powdered milk but
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SUMMARY: DAIRY INDUSTRY IN INDIA - AN OVERVIEW: Dairy enterprise is an important occupation of farmers. In India nearly 70% of the people depend on agriculture. It is the backbone of India. Dairy is linked with agriculture industry to a large extent. Animal husbandry in India is an essential part of agriculture. It is mainly a rural occupation closely associated with agriculture. In 1965‚ National Dairy Development Board [NDDB] was set up with the objective of meeting the demand of milk‚ especially
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