Ryanair Internal analysis Resources and capabilities In 2006 Ryanair was in ownership of a total of 103 Boeing 737 aircraft‚ and also a set order to increase this number by 138 in the next six years. Currently its fleet flies out from 127 destinations. Ryanair replaced its old fleet with new more efficient and environmentally friendly aircraft and has the youngest fleet of any major airline with an age of just 2.4 years. The new aircraft were effective in increasing efficiency as there was no
Premium Boeing 737 Southwest Airlines Airline
Evaluating Strategies Blank Page A. INTRODUCTION TO SESSION Within all organisations there will come times where a proposed course of action‚ or more likely a number of courses‚ need to be evaluated. In Session 1‚ discussion about the nature of strategic management suggested that a strictly sequential model of analysis-choice-implementation stood at one end of a spectrum of descriptions of the strategy process‚ with most organisations following a more incremental model of strategy development
Premium Strategic management Management
Ryanair – the low-fares airlines Case Study By Sid Hegde Ryanair – the low-fares airline Table of Contents Q1. Why has Ryanair been successful thus far?..................................................................3 Q2. Is Ryanair ’s strategy sustainable?..................................................................................4 Q3. Would you recommend any changes to Ryanair ’s approach?.......................................5 Q4. Should Ryanair continue to pursue the Aer
Premium Strategic management
Evaluation of Canon’ Strategies The first part of this investigation involves an evaluation of the strategies used by Canon and the key factors for success. In order to being this review‚ it is first necessary to consider how the company has performed in recent years. Table 1 provided below provides an overall review of the organization’s performance in recent years. The data clearly suggests that Canon has made notable progress toward developing market share‚ revenues and profitability. In
Premium Strategic planning Strategic management Management
Introduction Ryanair is an airline with the straight of low fare. Ryanair operate over 1500 flights per day from 51 bases‚ across 28 countries. The firm has over 1‚500 routes‚ connecting 168 destinations. Ryanair has 290 new Beoing 737-800. They plan to buy a further 13 new aircraft. Ryanair has the average youngest aircraft group in the Europe. The firm runs with more than 8500 employees. First part of the report is analysing the external environment of airline industry through the model of
Premium Airline Low-cost carrier Southwest Airlines
Task A- Introduction Ryanair Europe ’s Leading Low Fares Airline is an Irish airline with headquarters in Dublin and its biggest operational base at London Stansted Airport in the UK. It is Europe ’s largest low-cost carrier. As of 31 July 2007‚ Ryanair operates 516 routes across 26 countries from 26 bases. Ryanair has been characterised by rapid expansion‚ a result of the deregulation of the air industry in Europe in 1997. Ryanair is the third largest airline in Europe in terms of passenger numbers
Premium Strategic management Porter generic strategies
3244 Contents Executive Summary 1. Introduction 2. Literature Review on CSR 2.1 CSR Theories and Strategies 2.2 CSR Challenges and Issues 2.3 Summary of Key CSR Elements 3. Ryanair CSR Audit 3.1 Company Background 3.2 CSR Audit of the company 4. Analysis and discussion of the company CSR performance 5. Strategies CSR recommendations for the company 6. Conclusion 7. References Executive Summary Aim of this study This
Premium Corporate social responsibility Low-cost carrier Airline
Ryanair was established by the Ryan family with a staff of 25. Its first route was launched in 1985 with a 15-seat aircraft ferrying passengers between Waterford in Ireland and London. In 1986‚ Ryanair launched its route from Dublin to London to challenge British Airways and Aer Lingus‚ the two dominant airline carriers on that route‚ by offering fares at lower prices. With two routes in operation‚ Ryanair carried 82‚000 passengers in its first full year of operation. By 1993 Ryanair has carried
Premium Airline Airport Low-cost carrier
generic strategies framework constitutes a major contribution to the development of the strategic management literature. Generic strategies were first presented in two books by Professor Michael Porter of the Harvard Business School (Porter‚ 1980‚ 1985). Porter (1980‚ 1985) suggested that some of the most basic choices faced by companies are essentially the scope of the markets that the company would serve and how the company would compete in the selected markets. Competitive strategies focus on
Premium Strategic management Porter generic strategies Michael Porter
Master’s thesis M.Sc. in EU Business & Law An analysis of the European low fare airline industry - with focus on Ryanair Student: Thomas C. Sørensen Student number: 256487 Academic advisor: Philipp Schröder Aarhus School of Business September 13‚ 2005 1 Table of contents 1. Introduction 1.1. Preface 1.2. Research problem 1.3. Problem formulation 1.4. Delimitation 6 6 7 7 2. Science and methodology approach 2.1. Approaches to science 2.1.1. Ontology 2.1.1.1. Objectivism 2.1.1.2. Constructivism
Premium Strategic management