International Business Essay Exam #2 In what kind of industries does a localization strategy make sense? When does a global standardization strategy make most sense? The industry that localization strategy would make sense would be the automotive industry‚ manufacturing factories‚ and I want to stay the big chain grocery stores. By these firms customizing the products they offer to local demand‚ the firm increases the value of that product in the local market. But on the downside‚ it involves
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Contents 1. Introduction: 2 2. Company profile 3 3. International marketing strategy 5 3.1 Market saturation 5 3.2 Coping with the global Environment: 5 3.2.1 Microenvironment 6 3.2.2 Macro Environment 6 3.3 Market Segmentation 7 3.3 Market Positioning 7 3.4 Market diversification 7 3.5 Economies of scale 8 4. Global marketing strategy analysis: 9 4.2 Cultural differences 10 4.3 Reaching the remoteness 11 4.4 Logistic system 11 4.5 Proper scrutinizes of the customer
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Entry Strategies & Strategic Alliances Introduction • General Motors was an early entrant into China’s automobile market • Entered on a significant scale Basic Entry Decisions • A firm contemplating foreign expansion must make three basic decisions o Which markets to enter o When to enter those markets o On what scale Which Foreign Markets? • the choice must be based on an assessment of a nation’s long-run profit potential o potential is a function of several factors • the attractiveness
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1. What are strengths and weakness of Malaysian Tourism industry.(10M) Strengths Weakness Multi culture Communication Outstanding nature World Heritage Landing The attitude of the people Transportation Hygiene New rival country Strengths Multi-culture is one of the biggest strengths that Malaysian Tourism has because we have 3 main different cultures living together which is Malays‚ Chinese and Indian. Besides that‚ we also have other culture in Sabah and Sarawak which is Iban‚ Kadanzan
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study of international business is fine if you are going to work in a large multinational enterprise‚ but it has no relevance for individuals who are going to work in small firms.” Evaluate this statement. This statement might have held more truth years ago‚ but certainly not today. The workplace is drastically changing on a constant basis and the world is becoming integrated. I believe it is important to study international business for large and small corporations and any type of business. All
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CHAPTER 5 Ethics and Social Responsibility in International Business Chapter Objectives After studying this chapter‚ students should be able to: 1. Describe the nature of ethics. 2. Discuss ethics in cross-cultural and international contexts. 3. Identify the key elements in managing ethical behavior across borders. 4. Discuss social responsibility in cross-cultural and international contexts. 5. Identify and summarize the basic areas of social responsibility. 6. Discuss how organizations
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Cork Institute of Technology Bachelor of Business (Honours) in Information Systems – Award (NFQ – Level 8) Autumn 2007 International Business (Time: 3 Hours) Instructions Answer: Section A: Answer all question one on case study Section B: Answer three (3) from five (5) questions. % of marks allocated for this exam: 70 Examiners: Ms. C. O’Reilly Mr. L. Elwood Do not write‚ draw or underline in red. Section A: Case Study A Boom in Bangalore What is the fastest growing industry
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Answers: 1. Which of the theories of international trade can help Indian services providers gain competitive edge over their competitors? 1. Suggested Theory to gain dynamism and competitiveness in Operation A. Developing executive leadership at three levels top team‚ the personal development of individual executives as leaders and the Chief Executive Officer (CEO) B. Success Brand Development and Brand Strategy : An effective brand strategy will create a unique identity that will
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Chapter 01 Globalization True / False Questions 1. (p. 4) The notion that national economies are relatively self-contained entities is on the rise. FALSE 2. (p. 4) For the last 50 years‚ the volume of goods‚ services and investment crossing national borders has consistently expanded faster than world output. TRUE 3. (p. 4) Today‚ the world economy is fast moving toward a world in which barriers to cross-border trade and investment are declining. TRUE 4. (p. 6) The shift toward a more integrated
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Accounting Principles (GAAP) in favor of the international standards‚ International Financial Reporting Standards (IFRS)‚ followed by most of the world. This modification would represent one of the prevalent accounting rule changes for public companies based in the U.S. Among other issues‚ it would likely dislodge the Financial Accounting Standards Board‚ or FASB‚ as the U.S.’s chief accounting authority‚ incorporating it under the London-based International Accounting Standards Board (IASB). Many
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