BRAND MANAGEMENT Case No. 1 INTEL: BUILDING A TECHNOLOGY BRAND INTRODUCTION Intel’s corporate branding strategy‚ which many credit for the company’s unparalleled success in the microprocessor industry during the 1990s‚ stemmed from a court decision. On March 1‚ 1991‚ District Judge William Ingram ruled that the “386” designation used by Intel for its microprocessor family was a generic description and could not be trademarked. Intel had been confident that the judge would rule in its favor
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Intel’s strategy in DRAMs? What accounts for Intel’s dramatic decline in market share in the DRAM market between 1974-1984? To what extend was Intel’s failure a result of its strategy? Intel’s first DRAM (dynamic random access memory) was introduced in 1971‚ and has become the world’s best-selling semiconductor product. Intel’s strategy was to come up with revolutionary product design and to be first to market with innovative devices. This strategy required enormous investments in process technology
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[pic] City of London College Assignment Module# Development of IT Strategy Tutor# Ms. Nadine Gibson Student ID# 000102567 Course# Bsc(Hons) Business Management Advanced Entry Submission Date# 27/07/12 The American Airlines SABRE Reservation System The aim of this essay is to provide an analysis of the SABRE reservation system produced by American Airlines‚ demonstrating how Business Information Systems (BIS) can be used to gain a strategic
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Intel in the DRAM business Intel‘s first two products were introduced in 1969: two semiconductors‚ but neither product was a commercial success. These two semiconductors were called SRAM - the 3101 (a 64-bit bipolar static random access memory‚ or SRAM and the 1101 (a 256-bit MOS - metal oxide semiconductor - SRAM In 1971 Intel introduced a new semiconcuctor‚ (the 1103‚ a 1-kilobite DRAM (dynamic random access memory) chip which became in the following year the world‘s best sellig semiconductor
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FEATURE ARTICLE Do You Need a New Product-Development Strategy? Aligning Process With Context There is no one-size-fits-all product-development process; designing new products for different business contexts requires different new-product development processes. Alan MacCormack‚ William Crandall‚ Paul Henderson‚ and Peter Toft OVERVIEW: Many firms rely on a single new-product development process for all projects. But designing new products for different business contexts requires that a firm
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overview: Founded by Robert Noyce and Gordon Moore in 1968. Largest semiconductor chip manufacturer in the world. Manufacturing plants found all over the world. COMPETITORS: Motorolla AMD SUPPLIERS: Equipment(d ual/soul) INTEL SUBSTITUTES: RISC CHANN EL: Lisensee s IBM CUSTOMERS: IBM Compaq Dell Packard Bell COLLABORATORS: Providers Software Application END USER Bargaining power of suppliers Abundance of suppliers Invest in own
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201147507 Chinthaka Uduwage Intel Corp. 1968-2003 • How would you explain Intel’s initial dominance and subsequent decline in DRAMS? Intel was successful at the beginning because of their “Goldlocks strategy”‚ which they focused on mass production and something that competitors cannot copy easily. Because of this approach Intel was able to produce 1103‚ world’s first 1 kilobit DRAM. The 1103 was more cost effective to build‚ smaller and better in performance. The 1103 DRAM was able to replace
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Strategy formulation process The success of an organisation in an increasingly competitive environment is dependent on the strategy which will differentiate an organisation from its competitors. In this context it is useful to consider strategy formulation as part of a strategic management process that comprises three phases: diagnosis‚ formulation and implementation. Strategic management is an ongoing process to develop and revise in future oriented strategies that allow an organisation to achieve
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About Intel Corporation: Intel Corporation is the biggest semiconductor and manufacturer in the world and changes the global marketplace radically. The Intel Corporation was founded and incorporated by Moore and Robert Noyce on 1968. The first PC (personal computer) were developed though the innovation of Intel Microprocessors. Being the pioneer of the microprocessor market had its advantages. The microprocessor market was a relatively new one‚ and barriers to market entry helped Intel become a
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The 2007 Intel Annual Report can be found at the following Web site: www.prenhall.com/ fraser. (a) Using the Intel Annual Report‚ calculate key financial ratios for all years presented. (b) Using the library‚ find industry averages to compare to the calculations in (a). (c) Write a report to the management of Intel. Your report should include an evaluation of short-term liquidity‚ operating efficiency‚ capital structure and long-term solvency‚ profitability‚ market measures‚ and a discussion of
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