STUDY How ca n Sarah and Josh work together m ore effectively? Gen Y in the Workforce by Tamara J. Erickson • Reprint R0902X This document is authorized for use only in MBA Global Management by Rob Anthony at Hult International Business School - Boston from October 2012 to February 2013. How I learned to love millennials (and stop worrying about what they were doing with their iPhones). HBR CASE STUDY Gen Y in the Workforce COPYRIGHT © 2009 HARVARD BUSINESS SCHOOL PUBLISHING
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Generation Y: They’ve arrived at work with a new attitude By Stephanie Armour‚ USA TODAY They’re young‚ smart‚ brash. They may wear flip-flops to the office or listen to iPods at their desk. They want to work‚ but they don’t want work to be their life. Jennifer Lewis‚ 22‚ finds it awkward that older employees report expenses to her. By Eileen Blass‚ USA TODAY This is Generation Y‚ a force of as many as 70 million‚ and the first wave is just now embarking on their careers — taking their
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The important as market target should Gen Y and young professional is to catch up the changing environment in furniture market. There are more and more youngers to move from home independently. The market segment is changing from a family base customer to independent youngsters. Because more and more youngsters want to have their own apartment after they have graduated. They are growing up and try to make the decision for their future. Therefore‚ the trendy and smaller furniture are more suitable
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loyalty‚ gender roles‚ the work environment and expectations of leaders. Demographers have named the different generations around today as Veterans‚ Baby Boomers‚ Generation X‚ Generation Y and Generation Z.Here I’ve tried to analyze Gen X & Gen Y. GEN X The moniker Generation X was coined by Douglas Coupland‚ who chose the unknown variable “X” to describe a generation that defies definition.Members of Generation X are largely
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Gen Y: a generation of flashing advertisements‚ constant brand name bombardments‚ and off the meter spending habits. These factors combined with their disposable income enable this youth to become shopping fanatics‚ allowing smart retailers to make bank. With the Internet continuously accessible‚ malls with numerous “hip” stores‚ and brand names that promise popularity‚ Generation Y is consumed entirely by their spending habits. Celebrity endorsements and brand names are what they are looking
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Gen Y employees want their job which are good pay‚ benefits‚ rapid career advancement‚ work-life harmony‚ interesting and meaningful work‚ all of these make them become unstable employees. To fulfill and retain them‚ human resource’s role should pay more attention to these roles below. First of all‚ performance appraisal. Performance appraisal is a method to determine an employee’s job performance in terms of time‚ quality and cost by manager or supervisor. This process is a part of guiding
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In the case study “Gen Y in the Workplace‚” a situation is presented where Josh‚ an employee and recent graduate has new ideas on how to promote an upcoming film for the company he works for. However‚ Sarah‚ his immediate supervisor‚ has her own ideas and quickly dismisses Josh’s ideas without fully hearing them. Upset‚ Josh reaches out to the company’s CEO with his ideas. The CEO is impressed and invites him to the following day’s meeting. Sarah did not find out about this until the following
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------------------------------------------------- QUESTION 2. Analysis of Generation Y ------------------------------------------------- B) Commentary to the HBR case study I see their problems first as related to poor communications skills‚ and secondly a generation issue. Mental models of GenY´s and GenXes are not necessarily vastly dissimilar‚ especially if compared to the dinosaurs from the Baby Boomer generation. Nonetheless Sarah and Josh are encoded with quite different value systems
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“Carmakers Target Gen Y” Case Study Explain the strategy behind Asian automakers targeting Gen Y The Asian automakers employed three criteria of target market strategy for capturing the generation Y market. The three criteria are Standardized Global Marketing‚ Concentrated Global Marketing‚ and Differentiated Global Marketing. The first‚ standardized global marketing focuses on mass marketing in a single country. Their decision to target the generation Y in the American market is their implementation
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dsEngaging Gen X and Gen Y Employees Three Significant Trends in Recognition 2/ Engaging Gen X and Gen Y Employees: Three Significant Trends in Recognition The New Rules of Recognition: How To Engage Gen X and Gen Y According to the U.S. Bureau of Labor Statistics‚ Generations X and Y – the two youngest generations in the workforce – will constitute 57 percent of the workforce by 2011. As these generations become a workforce majority‚ the way they choose to work and be recognized will
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