Multimedia University BRM8014 Advanced Marketing Case Writing The Low Cost Carrier Model - Air Arabia Student Name: Abdelbaset Queiri Student ID: 1111800065 1. Introduction Amidst the global crisis in the airline industry‚ figures from the International Air Transport Association (IATA) report that actual passenger traffic worldwide has increased 5.9% from the previous year for the period Jan-Sep 2006. Alarmingly‚ the Middle East has shown the strongest
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Sky not lasting a full 12 months in the industry and established low cost carrier company Kulula.com’s parent company Comair slipping into the red for the year ended December 2011 (Comair declares six-month loss amid rising costs‚ (n.d)). I will be discussing the macro-environmental forces that are affecting the domestic airline industry‚ with a focus on the South African industry. I will also analyse consumer behaviour in the low cost carrier market and the airline industry in general‚ by finding
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Management Case study “Air Asia: Flying Low-Cost with High Hope” TengAmnuay Thanat 1. How did AirAsia’s short-‐haul business build its competitive advantage? LCC Value Chain Aircraft fleet Cost Leadership Using the same Airbus A320-‐200 -‐ Lower cost in
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ACADEMIC PURPOSES LE 4000 LOW-COST FLAT HOUSING DESIGN SCHEME BY: AHMAD HANIEF B. SHAMSUDIN 0535017 KULLIYYAH OF ARCHITECTURE & ENVIRONMENTAL DESIGN (KAED) MDM ROSNANI KASSIM SECTION 23 INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA (IIUM) 24 MARCH 2009 RUNNING HEAD: LOW-COST FLAT HOUSING DESIGN SCHEME Low-Cost Flat Housing Design Scheme Ahmad Hanief Shamsudin International Islamic University Malaysia (IIUM) Abstract The low-cost housing has become a significant
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innovation results in that of cost. Among the many PC brands‚ because of Hasee’s unique advantage of transferring from the upstream to downstream‚ Hasee started by the board‚ the independent production of motherboard and video card in China accounted for 30% of the market share. Contrary to most domestic manufacturers that depend on imports‚ Hasee is the only industry manufacturer that has the capabilities of producing both computer motherboard and video card‚ so the cost of the Hasee computer is about
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management’s model of how the strategies they pursue will allow the company to gain a competitive advantage and achieve superior profitability. Business strategies are the actions management take to execute a business model. At the heart of any business level strategy is the objective of developing a firm-specific business model that will allow a company to gain a competitive advantage over its rivals in a market or industry. (Hill and Jones 2004 ). Ryanair’s cost-leadership strategy is based on the intent
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Cost Leadership By definition‚ a cost leadership strategy involves placing great emphasis on efficiency in all organizational activities in order to reduce the overall costs of products delivered to customers. Low cost leadership strategy will work effectively when the organization can provide products/services at a lower cost than the competition. The followings are the realms that we identified as factors for IKEA’s pursuit for “Cost-Leadership” 1. Mail-Order Service‚ Distribution of Catalogue
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serving meal‚ mileage point‚ or lounge etc. Which attracts newcomer customers who sensitive in price. AirAsia’s competitive advantages are comprised of both Cost Leadership and Differentiation with clear market positioning and brand image. Start from Acquisition from Malaysian government‚ Tony Fernandes restructured business model to be low-cost embedded down to corporate’s core similarly to the success LCC in the western. For example‚ acquired all new Airbus320-200 fleets‚ targeting on secondary airports
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the question‚ I choose Volkswagen as the example of broad cost leadership strategy and Roll-Royce Motor Cars as the example of focus strategy. First‚ I want to talk about the Volkswagen which is a big company in the world owns VW‚ Audi‚ Porsche‚ Bentley and many other brands. Every brand has the own characteristics. Among these‚ VW produces cars that have the relatively low price because it is the low-level brand. It targets the low and middle class‚ such as Polo‚ Golf‚ Passat‚ Touareg etc.
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TYPES OF COMPETITIVE STRATEGIES Apple Inc. Cost Leadership Strategy Cost leadership strategy has been highly adopted by Apple Inc in its endeavors of ensuring competitiveness and success in the technology industry. The company’s management has been able to draw policies and strategies that are aimed at ensuring that the company is the lowest cost producer and distributor. • By lowering the cost of production and management‚ Apple Inc has been given golden opportunities on determining prices
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