"Strategies adopted by videocon" Essays and Research Papers

44999‚99209:80/942‚3:1‚.9:70% ’ ‚3/‚83‚.303 ’Videocon From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search This article appears to be written like an advertisement. Please help improve it by rewriting promotional content from a neutral point of view and removing any inappropriate external links. (September 2013) Videocon Industries Limited. Videocon Logo.svg Type Public Company Traded as BSE: 532129 NSE: VIDEOIND Industry Conglomerate

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Videocon Industries Ltd. 14 Kms Stone‚ Aurangabad-Paithan Road‚ Chitegaon‚ Tq. Paithan‚ Dist. Aurangabad - 431 105 (India) Corporate Office: Fort House‚ 2nd Floor‚ 221‚Dr. DN Road‚ Fort‚ Mumbai- 400 001(INDIA) Corporate Office (Marketing‚ Service & Support): 296‚ Udyog Vihar Phase-II‚ Gurgaon‚ Haryana. Phone No.: 0124-3273091 E-mail: For General Inquiries : contact@videoconmail.com For Service : customercare@vgmail.in For Career : jobs@videoconmail.com For Investors : secretarial@videoconmail

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1 Explain‚ in details‚ the strategy adopted by IKEA‚ and how it successfully did the positioning. *** At business level strategy Focus Strategies By implementing a cost leadership or differentiation strategy‚ IKEA choose to compete by exploiting their core competencies on an industry-wide basis and adopt a broad competitive scope. Alternatively‚ IKEA can choose to follow a focus strategy by seeking to use their core competencies to serve the needs of a particular customer group in an industry

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Contents Introduction 3 Background of the glass industry 4 History of Videocon Company 15 Videocon Narmada glass industry 25 Introduction to founding member 27 Top managers of Videocon Company 31 Vision and mission of the company 31 Organizational design 33 Organizational structure followed at videocon Narmada glass industry 39 Departmentalization and its basis 40 Departmentalization done in videocon Narmada glass unit 43 Operations 45 Plant location 46 Product portfolio

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Early marketing strategies: Videocon offered brand at affordable cost‚ which gave strength to their marketing activities. They mapped their marketing platform and established each segment with prompt marketing communication to the customers. Their multi-brand strategy helped them present at higher-end‚ mid-end and to the lower end segments to tap huge urban and rural area. Entertainment and sports have been their major sectors for advertising and promotional strategies. With sponsorship in Cricket

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Q1. Write down about strategy implemented by Walt Disney Company after the death of Roy Disney in order to improve the conditions of the company by adopting 3 major strategies. Explain the post and pre conditions of Walt Disney. Ans: From the very beginning‚ Disney’s founder Walter Elias Disney fostered the spirit of creativity‚ innovation and excellence that continues to underlie all of the company’s success. Walt arrived in California in the summer of 1923 with dreams and determination‚ but little

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BRAND AUDIT: VIDEOCON DTH 2011 GROUP 1 MAUNIL RITU ROHAN SHOIB SIDDHARTH VARSHA 10/25/2011 TABLE OF CONTENTS Contents BRAND INVENTORY 2 HISTORY 2 PORTFOLIO OF VIDEOCON PRODUCTS 3 BRAND ELEMENTS FOR DTH 4 VIDEOCON DTH PRICING‚ MARKETING AND DISTRIBUTION 6 BRAND EXPLORATORY 10 CUSTOMER KNOWLEDGE 10 SOURCES OF BRAND EQUITY 15 CBBE FOR DTH 17 BRAND POSITIONING 19 POD AND POP 19 THREATS TO BRAND EQUITY 21 RECOMMENDATIONS TO SUSTAIN BRAND

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WELINGKAR INSTITUTE OF MANAGEMENT RESEARCH & DEVELOPMENT SUMMER PROJECT ON Indepth analysis of the D2H industry on behalf of Videocon and handling Brand promotions and events for Planet M (Research on “India has 6 major DTH players whereas the world over every country has approx 2. Can the Indian market absorb all?” done to develop the Videocon brand name Handling Planet M brand promotions and a major event called “Mirchi Create With Agnee” in collaboration with Radio Mirchi) BY

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risen from 17 to 20% whereas washing machines had risen to 25.1%. THE COMPANY  Videocon was founded in 1987 by Nandlal Madhavlal Dhoot.  At that time it used to manufacture TV and Washing Machine.  Videocon entered Refrigerators and coolers segment in 1991.  In 1995‚ Videocon started manufacturing Glass shells for CRT  1998‚ Videocon started manufacturing Compressors & Compressor Motors.  The Videocon group is the largest homegrown consumer electronics and home appliances company

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STRATEGIC BUSINESS MANAGEMENT An Emerging MNC - VIDEOCON INDEX SR. NO. | CONTENTS | PG. NO. | 1 | HISTORY OF VIDEOCON | 1 | 2 | INTRODUCTION TO THE COMPANY | 2 | 3 | ACTIVITIES OF THE COMPANY | 6 | 4 | GROWTH OF VIDEOCON | 8 | 5 | BOUQUET OF BRANDS | 9 | 6 | RETAIL ’NEXT ’ | 15 | 7 | EXPANSION INTO OIL AT INTERNATIONAL LEVEL | 19 | 8 | OIL & GAS BUSINESS | 21 | 9 | COMPETITIVE STRENGTHS | 26 | 10 | VIDEOCON ’S BUSINESS STRATEGIES | 28 | 11 | ACQUISITION OF THOMSON SA | 32

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