DRAMATIC TECHNIQUES Speech directions: Words in brackets that tell the actor how to say the lines. This helps us to understand the feelings of the character easily. Asides: When a character temporarily turns away from another character and speaks directly to the audience. This helps us to understand a character’s real feelings at a particular moment in a play. It is often used for humour or to help us empathise with a character. Entrance and exits: It is important to notice when characters
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product are • How a particular brand evolved and grew and in turn became a powerful brand in today’s competitive market Contents expected in Case Study as per Prof. Majumdar • Your chosen Brand’s Identity‚ Personality and Symbolism • Strategic decisions taken to build the same brand • Consumer insights & perceptions used to create its values • Factors that shaped the brand during its life cycle • Role of advertising in this brand building process • How did this brand positioned
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Porter generic strategies Michael Porter described three types of strategy to achieve/maintain competitive advantage in his 1980 work Competitive strategy: techniques for analysing industries and competitors. (CS:TAIC) These generic strategies are based on two dimensions: market scope + core competency with two competencies being the most important: product differentiation/product cost. [pic] Porter (1980) stressed that failure to adopt single strategy of differentiation or low cost results in
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Effectiveness of 5S – Our Experience 1.0 Introduction If you want to get a first-hand or clear idea of an organization and its culture‚ walk around its premises and observe the housekeeping practices – the way the floors are swept‚ the work tables organized‚ the tools and stationery stored‚ the way the toilets are kept and the way the equipments are maintained. These often tell more than any financial statement. They are closely linked to the flow of activities‚ employees’ morale‚ product quality
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Introduction to Strategic Analysis 1 Every organization needs a strategy. Be it an established business‚ an emerging entrepreneurial venture‚ or a non-profit organization‚ a strategy sets the direction of the enterprise‚ informs priorities and the allocation of scarce resources‚ and helps guide the myriad decisions that an organization makes every day. But what exactly is strategy? Kenneth Andrews provides the following definition: [S]trategy is the pattern of decisions in a company that
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Special K Breakfast Cereal This paper will critically review the situation and positioning of Special K breakfast cereals within the UK. In order to undertake this analysis a variety of observations have been carried out within supermarkets‚ these observations are accompanied by a number of assumptions which were developed following the earlier observations to determine target markets and marketing approach. The marketing concepts discussed have been sourced from Kotler et al (2009). Discussion
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Lament focuses on the destructive nature of war. Gillian Clarke conveys this by using a large amount of personification‚ irony‚ contrast‚ metaphor and connotative language to describe the negative impact on the environment and people that is caused by war. The authors tone is very angry and sad and brings out emotions of sorrow and despair in the reader with imagery of death. Gillian Clarke uses personification with the environment to describe the effect the war has had on it. The "ocean’s lap"
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seem allow both interviews to return to subject matter that Noel had perhaps not been as forthcoming about beforehand. Parkinson leads more to towards the style that would be beneficial to those in organizations; he uses a selection of questioning techniques. He tends to use more reflective questions in order to register interest and to try and get more information from Noel followed by probing questions to ensure that he does indeed get a more well-rounded answer. Ross on the other hand is a fan of
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Thursday October 6th 2010 Business Accounting Project Case study: Aer Lingus and Ryanair – wings apart! [pic] Partensky Alicia TO: World Airlines business magazine From: Alicia PARTENSKY Subject: Aer Lingus and Ryanair – wings apart! Date: September 2011 Aer Lingus and Ryanair are two big Irish airlines and both of them have grown up recently. Here I will explain you how they have grown and the differences
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Strategic Management Question 1 : You are in the business of jewelry making since generations and your business is flourishing; now you are planning to expand your business globally. What Strategic options will you chose for entering and competing in Foreign markets? Answer : Establishment Name: Sri Mahavir Jewelry‚ Estd. : 1938 Jewelry has been part of human civilization for a long time. And today‚ jewelry is used as symbols for celebrations such as engagements‚ wedding‚ and anniversaries
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