To succeed in this unit‚ you are required to undertake a study of strategic marketing in an organisation of your choice. Your findings will result in a report suitable for senior managers in the organisation. All of the work for the tasks below should be incorporated into one report. You may attach relevant appendices. Divide the report into sections with appropriate headings. Use appropriate referencing and add a bibliography. Task 1: Choose an organisation for your research. Identify a current
Premium Marketing Strategic planning
Strategic Marketing DEEPWATER HORIZON INCIDENT WORD COUNT: 6000 Executive Summary On April 20th 2010 bp had a major oil spill off the Gulf of Mexico coined the “Deepwater Horizon Incident” in which eleven (11) person’s loss their lives. This incident negatively affected the company’s brand and bp brand equity plummeted by $7.4bn‚ representing a 61% fall (Brand Finance 2010). BPTT which is a subsidiary of bp Global had to treat with the negative impact of this crisis
Premium Marketing
Chapter2-----Topic 2: Planning Marketing Strategies 1. Identify the major components of strategic planning and explain how they are interrelated. The components of strategic planning consist of four main parts: 1. Analysis of organization’s strengths and weaknesses & Identification of organization’s opportunities and threats 2. Organizational mission and goal 3. Corporate and business-unit strategies 4. Each functional area of the organization (Marketing‚ Production‚ Finance and
Premium Strategic management Marketing plan Marketing
Laci Peterson Case Information: Who The Families THE IMMEDIATE FAMILY Laci Peterson (Laci Denise Peterson‚ nee Rocha) Substitute teacher; on December 24‚ 2002‚ reported missing while pregnant at the age of 27; had partial remains found April 14‚ 2003; described as 5’1"‚ about 140 pounds‚ white‚ with shoulder-length brown hair and brown eyes‚ with dimples on both cheeks and a tattoo of a sunflower on her ankle; called "one of America’s best-known murder victims" by the Modesto Bee; nicknamed
Premium Management Psychology Project management
engage in marketing efforts? While non-profit organizations differ from profit seeking firms in several ways‚ non-profit organizations need to engage in marketing efforts to generate financial revenue to support their causes. All businesses need marketing plans to generate revenue and measure results. In non-profit businesses‚ community service target levels and education service target levels can be used to measure results. Unlike profit seeking organizations that focus on marketing solely to
Premium Marketing Non-profit organization
EXECUTIVE SUMMARY: Erik Peterson is facing problem at Biometra in _DEVELOPING A STRATEGY WHICH SHOULD BE EFFECTIVE IN MEETING THE PRODUCT LAUNCH DEADLINE AND STREAMLINING THE OPERATION_. Major problems are: Lack of clear date driven project plan for product launch Relationship management with senior stakeholders Recommendations: A project plan for product launch and setting up a Project management office Engagement of senior management in critical decisions PROBLEM STATEMENT: This case is
Premium Project management Management
Strategic Marketing Proposal MKTG 5115 spring 2012 Target the children market in accessories FOSSIL at a glance: - Global design‚ Marketing‚ and Distribution Company - Sells watches‚ fashion accessories‚ apparel‚ and footwear - Brand name recognized for individuality‚ consistency‚ connection with its customers - Broad customer base and price range ($7-$20‚000) 3/14/2012 Fossil Inc Varunkumar Suresh Prepared for Professor Mary Caravella‚ MKTG 5115 Strategic Marketing Proposal UConn MKTG
Premium Marketing Retailing
Strategic Marketing Management Royal Jordanian Airlines Q 1. Select and name any Company you are familiar with and describe its business? Part A Over the years‚ airlines have successfully streamlined their operations‚ improved efficiency‚ made substantial technological advances‚ and tightened costs. Value-adding benefits such as reward systems have also been incorporated‚ as well as vast improvements in services provided and safety of travel. The
Premium Jordan US Airways Airline
STRATEGIC MARKETING PLAN OUTLINE I. Executive Summary. A one-to-three-page synopsis of the plan providing highlights of the current situation‚ objectives‚ strategies‚ principal actions programs‚ and financial expectations. II. Situation Analysis A. Category/competitor definition B. Category Analysis 1. Aggregate market factors a. Category size b. Category growth c. Stage in the product life cycle d. Sales cyclicity e. Seasonality f. Profits 2. Category factors a. Threat of new entrants/exits b. Bargaining
Premium Marketing
successfully‚ Hardy’s not making decisions and Peterson’s difficulty to grasp key information are key issues. * The first issue will be solved by making Peterson Knight’s direct report in order to reduce time of approval process. * The second issue will be solved by setting one-to-one meeting between Peterson and key managers. II. Problems statement As a General Manager of Biometra‚ Erik Peterson’s most important role is to launch the new catheter into the market successfully. In this case
Premium Decision making Production line