"Strategic marketing problems by kerin and peterson" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 48 of 50 - About 500 Essays
  • Good Essays

    Strategic Management

    • 2334 Words
    • 10 Pages

    Strategic planning is an organization ’s process of defining its strategy‚ or direction‚ and making decisions on allocating its resources to pursue this strategy. In order to determine the direction of the organization‚ it is necessary to understand its current position and the possible avenues through which it can pursue a particular course of action. Generally‚ strategic planning deals with at least one of three key questions: “What do we do?”‚ “For whom do we do it?”‚ and “How do we excel?”. In

    Premium Strategic management

    • 2334 Words
    • 10 Pages
    Good Essays
  • Best Essays

    Strategic alliance

    • 1346 Words
    • 4 Pages

    Unsuccessful Equity Strategic Alliance Strategic alliance can be an advantage for companies. However‚ strategic alliance is hard to be managed as it caused a high number of failures. There are many factors causing the failure of strategic alliance. Different in perception‚ different in culture‚ trust issues and many other that cause alliances to fail (Robynhenderson101’s Blog 2011). There are many companies that have failed in strategic alliance‚ one of them are Suzuki Motor Corporation and Volkswagen

    Premium Automotive industry Suzuki Motorcycle

    • 1346 Words
    • 4 Pages
    Best Essays
  • Powerful Essays

    Strategic Sourcing

    • 3663 Words
    • 15 Pages

    Strategic Sourcing 2.0  by John Brennan  Innovative Analytics & Training LLC | www.innovative‐analytics.com  Executive Summary.  Global sourcing executives face more challenges than ever‚ and the global sourcing environment will  only grow more complex.  The firms that survive the next century will do so because they make key  investments in building the next generation of strategic sourcing capabilities.  Strategic Sourcing 2.0 is  about automating networks and analysis that is more rigorous

    Premium Supply chain management Supply chain

    • 3663 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    marketing

    • 1484 Words
    • 12 Pages

    of Course: Marketing Management 2. Course Code: BM6053 3. Name(s) of academic staff: Dr Amran Harun/ Dr. Oswald Aisat Igau/ Dr. Azaze @ Azizi Abdul Adis 4. Rationale for the inclusion of the course/module in the programme This is a required course for the MBA Program of the School of Business and Economics‚ Universiti Malaysia Sabah. By taking this course‚ students will learn the importance of managing marketing activities and environments within

    Premium Marketing Marketing plan Qualitative research

    • 1484 Words
    • 12 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Strategic Management

    • 615 Words
    • 3 Pages

    1 Robin Hood Joseph Lampel 1-3 Robin Hood Discussion Question 1. What is strategy? 1-4 Robin Hood Discussion Question 2. What strategic problems does Robin Hood have? 1-5 Robin Hood Discussion Question 3. What is the role of the organizational leader as strategist and articulator of global goals? 1-6 Robin Hood Discussion Question 4. What are some issues in the organization’s external environment? 1-7 Robin Hood Discussion Question 5. What is the relationship

    Premium Organization Management Strategic management

    • 615 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    strategic planning

    • 571 Words
    • 2 Pages

    Strategic planning relates to leadership through your willingness to adapt and change your way of thinking as well as being honest with your plan thereby being realistic. For a successful technology‚ reality must take precedence over public relations‚ for nature cannot be fooled (Feynman‚ 1986). Strategic planning relates to both your personal and professional way of life. For instance‚ you plan to have a family‚ your financial budget‚ determining necessities vs. luxuries. When you deviate from a

    Premium Battle of the Bulge World War II

    • 571 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Strategic Management

    • 3804 Words
    • 16 Pages

    Executive Summary The purpose of this paper is to analyze the industrial and strategic aspects of McDonald ’s. From an Industrial point of view‚ the paper will attempt to dissect the industrial trends of McDonald ’s such as the use of technology and their stance on government and trade regulations. Also‚ the paper will cover the notable changes in McDonald ’s ’ industry environment. In addition‚ using a strategic group map‚ the paper will compare McDonald ’s to companies with similar business

    Premium Fast food restaurant Fast food Hamburger

    • 3804 Words
    • 16 Pages
    Best Essays
  • Powerful Essays

    Strategic Management

    • 1953 Words
    • 8 Pages

    Bibliography: Bowman‚ E.‚ & Singh‚ H. (1993). Corporate Restructuring: Reconfiguring the Firm. Strategic Management Journal ‚ 5-14. Fazilah. (2010). FreeWebs. Retrieved March 20‚ 2012‚ from www.freewebs.com: http://www.freewebs.com/fazilah_mba_cf/L12%20Corporate%20Restructuring.pdf Khuen‚ K. a. (2004). Corporate Restructuring Dynamics:A case study analysis. International Business Conference ‚ 6-7. Lewis‚ W. (1990 ). Strategic Restructuring: A Critical Requirement in the Search For Corporate Potential. New York

    Premium Management Finance Leveraged buyout

    • 1953 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    strategic planning

    • 755 Words
    • 4 Pages

    Strategic Planning for Scuola Sorelle Faioli Section 1: History of Scuola Sorelle Faioli Scuola Sorelle Faioli means School of the Faioli Sisters. It is a non-stock‚ non-profit corporation operated by the Congregation of the Sisters of St. Claire based in Italy. It has started its operation in 2003 as a basic education school for children. It is located at Pintong Gubat‚ Paliparan III‚ Dasmarinas‚ Cavite. It started to offer Pre-school and Elementary programs‚ however‚ the school managed to open

    Free High school Education Teacher

    • 755 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Applied Strategic Management A Strategic Analysis of Canon word count : Executive Summary Canon has around 77 years of history and it is full of ups and downs‚ highs and lows‚ for which it is what we would expect in such a high innovative company. Over the years‚ Canon has been introducing various types of products over the years and gradually became the leader in imaging markets. When people think of buying a camera‚ first brand pops out in their head

    Premium Strategic management

    • 3377 Words
    • 14 Pages
    Powerful Essays
Page 1 42 43 44 45 46 47 48 49 50