STRATEGIC CHOICE AND STRATEGIC DECISION MAKING Andy Adcroft STRUCTURE • Why do things happen? • Generic Strategies • Criticisms of generic strategies WHY DO THINGS HAPPEN? Norms and what has happened before Environment Analysis Roles and wider functions Creation of options Organisational Analysis What we want to achieve Emotions‚ power desires‚ goals Age and frequency of behaviours What I want from this job Habits‚ rituals and routines Social factors Decisions are taken and implemented
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Workshop 1 – Chapters 1-3 Exercise 2-2 (15 minutes) | | Product Cost | Period Cost | 1. | The cost of the memory chips used in a radar set | X | | 2. | Factory heating costs | X | | 3. | Factory equipment maintenance costs | X | | 4. | Training costs for new administrative employees | | X | 5. | The cost of the solder that is used in assembling the radar sets | X | | 6. | The travel costs of the company’s salespersons | | X | 7. | Wages and salaries
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PowerPoint to accompany Chapter 7 Market segmentation‚ targeting and positioning Philip Kotler‚ Stewart Adam‚ Linden Brown & Gary Armstrong Kotler‚ Brown‚ Adam & Armstrong: International Marketing 3e © 2006 Pearson Education Australia Markets Chapter objectives 1. Explain market segmentation‚ and identify several possible bases for segmenting markets. 2. Distinguish between the requirements for effective segmentation: measurability‚ accessibility‚ substantiality‚ actionability. 3. Outline
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1. The earth consists of iron‚ oxygen‚ silicon and magnesium. This makes up about 90% of the earth’s elements. Jupiter and Saturn on the other hand consist mostly of volatile gases like water‚ methane and ammonia. These two planets retained their volatiles due to their greater gravitational force. 2. Scientist believe that the collision of earth with a smaller body caused the earth to tilt on it axis at 23 degrees. The blasting debris is said to have formed the moon. The period from the accretion
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Strategic Plan Part One Conceptualizing a Business Carmen Bryant BUS/475 August 8‚ 2012 Garold Cold Strategic Plan Part One Conceptulizing a Business In this paper it will explain my business‚ the products‚ and services as well as the customers who will be coming into the establishment. By developing a mission statement that will help create a vision statement for my business‚ and‚ it clearly will help the customers and employees understand what it is that I want for my business and what
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Chapter One Notes: Marketing profitable customer relationships – Creating and Capturing Customer Value Marketing: Managing profitable customer relationships and to Create value for customers and capture value from customers in return. Example) Zappo’s- customer experience comes first. Two Fold Goal: Attract new customers by promising superior value and Keep and grow current customers by delivering satisfaction. Five Step Model of the Marketing Process: Page 5 Build value from customers to create
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On April 21‚ 2014‚ Alligator Corporation received a charter granting the right to issue 100‚000 shares of $100 par value‚ 6% cumulative and nonparticipating preferred stock‚ and 1‚000‚000 shares of $1 par value common stock. It then Apr. 28 Issued 100‚000 shares of common stock at $23 per share. Jul. 16 Issued 6‚000 shares of preferred stock to The Venot Corporation for the following assets: equipment with a fair value of $76‚000; a warehouse with a fair value of $240‚000; and land with an appraised
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Strategic Plan‚ Part I: Conceptualizing a Business Strategic Plan‚ Part I: Conceptualizing a Business Entrepreneurship is awe-inspiring. It brings the creativity and passion into becoming a profitable organization. There are entrepreneurs who did not dream of their one idea growing to an enormous corporate organization. Then there are some who strive and work hard that become nothing more than a small family owned business. Developing and building a business does not manifest only on great
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Distinctive Marketing and Information Technology Capabilities and Strategic Types: A Cross-National Investigation ABSTRACT Keywords: strategic typology‚ firm capabilities‚ cross-national‚ Japan‚ China The authors examine the relationship between strategic type and development of distinctive marketing‚ market-linking‚ technology‚ and information technology (IT) capabilities to implement innovation strategy. They hypothesize that prospectors must build technical and IT capabilities‚ whereas
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Week 1: Case Assignment Case Study: Girl Scout Cookies Questions: 1) Can you identify examples of decisions about each part of the marketing mix (product‚ place‚ promotion‚ and pricing) that are being made in the cookie program? The Product is Girl Scout cookies as well as the Girl Scouts themselves. Since 1912 Cookie sales have played a major role in supporting the Girl Scouts organization at the council and troop levels. Being able to target certain people can be tricky sometimes specially
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