Fresh Direct Case Study ASSIGNMENT: Please read the Fresh Direct (C 19) case analysis carefully and produce a case analysis report following the instructions that are given in the Case Analysis report document in Doc Sharing. COMPANY NAME/WEBSITE/ INDUSTRY Fresh Direct/Freshdirect.com/Food and Grocery BACKGROUND/HISTORY Cofounder and former chief executive officer Joseph Fedele was able to bring a wealth of experience in New York City’s food industry to FreshDirect
Premium Chief executive officer Strategic management SWOT analysis
Fresh Direct http://www.freshdirect.com Online Grocery Store BACKGROUND/HISTORY In describing the company Fresh Direct‚ their primary business is an online grocery store that first began in 2001. Fresh Direct specializes in delivery services for your shopping needs in various zip codes in New York. The zip codes include: Manhattan‚ Queens‚ Brooklyn‚ Nassau County‚ Riverdale‚ Westchester‚ select areas of Staten Island‚ New Jersey‚ and Connecticut (www.freshdirect.com). The company currently
Premium Competition Strategic management Chief executive officer
Fresh Direct Case Study Report COMPANY NAME Fresh Direct www.freshdirect.com Online Grocery Market BACKGROUND /HISTORY FreshDirect is an online grocery that conveniently sells and delivers fresh foods and popular household items‚ to certain residents of the New York City Area. This online grocery market offers organic‚ farm-fresh produce than most market places. It covers most of Manhattan and certain parts of The Bronx‚ Brooklyn‚ Queens‚ Staten Island and limited areas in New Jersey. Vice
Premium Grocery store Supermarket New York City
Fresh Direct Case Study FreshDirect 23–30 Borden Avenue Long Island City‚ New York 11101 U.S.A. Telephone: (718) 928-1000 Fax: (718) 433-0648 Web Address: https://www.freshdirect.com/ Business Type: Online Grocery Private Owned Company Background – History FreshDirect on-line grocery was founded in 1999‚ by Joe Fedele‚ and Jason Ackerman. Started as an on-line option to traditional grocery stores‚ the company specializes in delivering a wide variety of about 5‚000 items. Sales of such
Premium Customer service Brand Supermarket
FreshDirect Case 19 I. Statement and description of central issue (1 page; 2 minutes) II. Identification/description of alternatives (2 pages; 4 minutes) III. Rationale for selection of best alternative (3 pages; 6 minutes) IV. Description of implementation plan (1 page; 2 minutes) V. Conclusion (1/2 page; 1 minute) Statement/description of central issue • Clearly states issue to be responded to with recommendations • Explains underlying tension to justify why this is an
Premium Customer New York City Retailing
FreshDirect Case Study Jeffrey Nash COMPANY NAME/WEBSITE/INDUSTRY FreshDirect/www.freshdirect.com/Online grocery store BACKGROUND/HISTORY FreshDirect is an online grocery store that launched in 2001 offering shopping and delivery service to more than 300 zip codes in the New York tri state area. The company’s current CEO is Jason Ackerman‚ who is also one of its cofounders along with Joseph Fedele. In 2010 FreshDirect reported revenue of more than $250 million an increase of $20 million
Premium Grocery store Safeway Inc. Supermarket
OCTOBER‚ 2004 Case Uses & Objectives The FreshDirect case presents a strategy analysis and formulation problem in an entrepreneurial e-business environment. It provides students with a case that contains all the elements necessary to lead them through a course overview in a practical real-world setting. This case can be used to augment discussions of strategic analysis‚ specifically both internal and external environmental analysis (Chapters 2 & 3 in Dess‚ Lumpkin & Eisner); and strategic formulation
Premium Strategic management
Case Study Report COMPANY INFORMATION Fresh Direct‚ www.freshdirect.com‚ Long Island City‚ New York‚ Online Grocer BACKGROUND STORY Fresh Direct offers a 100% satisfaction guarantee to their customers. They take pride in delivering foods from the farm to the table in a quick‚ precise and quality manner. Fresh Direct was started in 2001 by Joseph Fedele and Jason Ackerman in the New York area. The company set very high quality standards and staffed their 300‚000-square-foot production facility
Premium Strategic management Porter five forces analysis Good
Case Study Report COMPANY NAME/WEBSITE/INDUSTRY FreshDirect‚ https://www.freshdirect.com‚ FreshDirect an online grocer that delivers to residences and offices in New York City metropolitan area. Also offering next day delivery to most of Manhattan and parts of Brooklyn‚ Queens‚ The Bronx‚ Staten Island‚ Nassau County‚ Westchester County‚ Fairfield County‚ Hoboken‚ Jersey City‚ New Jersey‚ and Philadelphia. BACKGROUND/HISTORY FreshDirect was launched in July 2001. Cofounder and former chief
Premium New York City Manhattan New Jersey
BUSN412 November 18‚ 2012 Fresh Direct‚ www.freshdirect.com‚ Retail Industry Background History Fresh Direct is an online grocer. They provide high quality fresh foods and household goods at unbeatable prices to the New York area. Their specialty is to delivery good quality items at affordable prices. Fresh Direct was stated in July 2001 by John Fedele and Jason Ackerman. While both men were CEO’s of the company at one time‚ the current CEO is Richard Braddock. Since he has been CEO the company
Premium New York City Supermarket Delicatessen