Case Study of Vistakon and Disposable Contact Lenses Vistakon is a well-established‚ overwhelming market leader in the disposable contact lens industry‚ based on strong brand equity and channels of distribution. Additionally‚ as a subsidiary of Johnson and Johnson‚ Vistakon has considerable resources at its disposal. The launching of 1 Day Acuvue‚ with newly invested manufacturing technology in place‚ provides a great opportunity to preempt competition and thus enhance its positioning. However
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Federal Express‚ which is now called FedEx‚ is one of the nation’s courier firm that offers overnight courier‚ heavy freight‚ ground‚ logistics‚ and document copying services. FedEx strategic planning defines how and what the organization expects to do to reach its vision. The mission statement‚ operating strategy and values of FedEx are going to be the discussion focus of this section of the paper. The mission statement of FedEx is to provide access to a "growing global market place through a
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STRATEGIC MANAGEMENT COURSE NOTES Pearce II and Robinson Jr (1997) define strategic management as “the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives”. Critical tasks: Formulate the company’s mission including broad statements about its purpose‚ philosophy and goals Develop a company profile that reflects its internal conditions and capabilities Assess the company’s external environment‚ including both the
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The Problem How can LEGO expand its current product lines‚ and what strategy should LEGO formulate to maintain market dominance and financial success in future? External Analysis Using SWOT analysis (Appendix A)‚ there are a few factors that are LEGO’s strengths. Its brand name‚ experience in the industry and ability to use innovative technology have allowed them to position themselves as one of the leading forces in the toy-building market‚ and this gives them a competitive advantage over their
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ACNIELSEN M’SIA ENTERS STRATEGIC ALLIANCE WITH 99 SPEEDMART. (From Bernama The Malaysian National News Agency) from BERNAMA‚ The Malaysian National News Agency KUALA LUMPUR‚ July 12 (Bernama) -- Marketing information provider‚ ACNielsen and 99 Speedmart retail chain has signed a strategic alliance which will give ACNielsen access to 99 Speedmart point-of-sale (POS) data and provides 99 Speedmart with a suite of reports via ACNielsen’s Retailer Advisor Personal software 99 Speedmart offers a wide
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organization of your choice”. Strategic management is a multi faced and vast area of study with many theorists presenting differing views as to what is crucial to the successful formulation of strategy. This essay will present an explanation of the internal capacity of leveraging resources and competences and show how they are creating competitive advantage. This will be illustrated through the identification of the key drivers of competitive advantage. A strategic capability analysis of an organisation
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counseling. The story itself is very motivating and gives a lesson that one must continue his struggle in any condition and have faith in the Almighty. Then the writer clears a few myths about success by explaining the examples of successful people ‚ how they faced problems and difficulties through their journey to attain success. In the first chapter writer focuses on accepting the responsibility of one’s life. He belives that the prime cause
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I recommend that Vistakon commence its launch nationwide. 1-Day Acuvue Disposable Contact Lenses (1-D Acuvue) represents a differentiated and exciting soft contact lens product. The point of difference of 1-D Acuvue relative to other soft contact lenses is its convenience and comfort. The primary market segment for 1-D Acuvue is the part-time contact lens wearer (3.9MM of total U.S population)‚ who wore them only on certain events. Vistakon would encounter less price resistance with these part-time
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Summary Strategic Management PART A STRATEGIC ANALYSIS Lesson 1 Strategic Schools of Thought and Strategic Discourse Strategy is the long-term direction of an organisation. Strategy and marketing are alike but they have different purposes. The importance of a long-term perspective on strategy is emphasised by the three horizons framework. It suggest that every organisation should think of itself as comprising three types of business or activity‚ defined by their horizons in terms of years
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Strategic analysis of Nokia Corp 1.0 Executive Summary The following is the strategic analysis of Nokia Corp.‚ which discusses the external and internal environment. The first part‚ external environment‚ presents the opportunities and threats along with the political‚ economic‚ sociocultural‚ and technological issues of the handset industry. It provides Porter’s five forces framework for the discussion of the attractiveness of the industry. The second part of the report analyzes the main strengths
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