Case 2 :Carnival Corporation: Acquiring Princess Cruise Line(2002) Question: Carnival management and board of directors believed that demand would continue to increase well in to the future. Considering that only a small percentage of the North America market had taken a cruise Vacation‚ reaching more of the North American target market would improve industry profitability. Industry analysis stated that the “assessment of market potential” was only an “educated guess ”.what if the current
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1. What is the Disney Difference and how will it affect the company’s corporate‚ competitive‚ and functional strategies? Answer: The Disney Difference was the strategic approach or plan for the company‚ utilizing the Disney brand and its vast media on different platforms. This approach or blueprint will guide Disney on all fronts. Even though the economy is tight‚ so the plan and strategies may need revised‚ the core mission remains the same. The quality and creative content of the Disney’s
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CASE STUDY ANALYSES UTV and Disney: A Strategic Alliance Case Overview This case is about the United Television and Software Company Limited (UTV) leadership team considering an alliance with the Walt Disney Company (Disney) in 2006. This alliance would include the acquisition by Disney of Hungama TV‚ India’s leading television channel for kids‚ created in 2004 and owned by Ronnie Screwvala‚ CEO of UTV (51%) and UTV (49%). Also‚ as part of this alliance‚ Disney would purchase an equity stake
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Situation Carnival has a strong market expansion strategy for selling the mass-market cruise category and first-time cruisers. They have a clear vision and knowledge about the industry and a commitment to their brand essence‚ which is fun. Problem Statement One area that Carnival needs to improve upon in order to stay competitive within the industry is information technology. Carnival has a large IS group‚ but the focus has been on maintenance and operations of the existing infrastructure. In
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unconscious ideas that dwell in our brains. ACMT was not the first place where I encountered the importance of cooperation and variety of cultures. I was acquainted with a lot of nationalities from my previous work on cruise ships. When I first came to work for the Carnival Cruise Line Company‚ I did not know anything about shipboard life. I still remember my first day when I arrived in Miami‚ our port of call. I was looking at the giant floating city with a blue name printed on it: “Carnival Valor”
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STRATEGIC INITIATIVE PAPER Strategic Initiative Paper Sharon Lewis University of Phoenix Finance for Business FIN/370 Mrs. Sandra Brown Aug 31‚ 2009 Strategic Initiative Paper In this paper‚ Team D will describe the relationship between strategic and financial planning‚ by describing a strategic planning initiative for Wal-Mart and identify an initiative discussed in Wal-Mart annual report. Then describe how the initiative affects Wal-Mart’s planning in costs and sales. Finally
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Strategic Initiative Paper FIN/370 Abstract McDonald’s has been in business since 1955. Through many years of great strategic and financial planning‚ it has become one of the most successful food chains in the world. In order to continue its great success‚ McDonald’s must continue to adapt to change. In this paper we will discuss the strategic and financial planning that would be necessary to keep McDonald’s on top of the food chain.
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Carnival Cruise Lines: Long and Short Term Strategies Contents Contents 2 History of the Carnival Corp 3 Mission and Vision Statements 5 SWOT Analysis 6 Business Ethics for Carnival Cruise Lines 8 Social‚ Cultural‚ Demographic‚ and Environmental Forces 10 Social Forces 10 Cultural Forces 10 Demographic Forces 10 Environmental Forces 11 External Forces 11 Economic forces 11 Government‚ Legal‚ and Political Forces 13 Internal Operations Strengths and Weaknesses 16 Management
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Ronald Reagan and the Strategic Defense Initiative Program “What if free people could live secure in the knowledge that their security did not rest upon the threat of instant U.S. retaliation to deter a Soviet attack‚ that we could intercept and destroy strategic ballistic missiles before they reached our own soil or that of our allies?” (Address 5). On March 23‚ 1983‚ President Ronald Reagan presented his vision of a future with a Nation’s security that did not rest upon the threat of a nuclear
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The problem for Celebrity Cruises was clear in they needed to define a clear positioning for its customers and figure out a way to keep the demand strong maintain market share and focus on specific customers in their target market. This meant Celebrity cruises had problems with their strategies and less importantly their operations. Celebrity needed to figure out a way to retain customs with different expectations within their target market whether or not they were initial cruisers‚ seasonal cruisers
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