1. Introduction Inner City Paint Corporation is a small company specialized in the manufacturing of wall paint. It is established in the “downtown” business area of Chicago. The company has steadily grown from a two-person business to a company which employs thirty-eight employees. At the first year of the business‚ the sales represented $60‚000. Now‚ five years later‚ the profit is up to $1‚800‚000. Inner City Paint Corporation supplies small- to medium-sized decorating companies. The company
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Strategic analysis of Nokia Corp 1.0 Executive Summary The following is the strategic analysis of Nokia Corp.‚ which discusses the external and internal environment. The first part‚ external environment‚ presents the opportunities and threats along with the political‚ economic‚ sociocultural‚ and technological issues of the handset industry. It provides Porter’s five forces framework for the discussion of the attractiveness of the industry. The second part of the report analyzes the main strengths
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Using Perceptual Maps in Marketing Simulation Janice JohnsonMKT/421 June 5‚ 2013 Using Perceptual Maps in Marketing Simulation While reading this paper the reader will get a summary of the three major phases from using Perceptual Maps in Marketing Simulation. The phase will be the situation‚ a recommend solution and the reason why it was chosen‚ and the results. The relationship between differentiation and positioning will be discussed and whether or not if the repositioning of the product
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of US Steelmakers are becoming less attractive. Customers are now choosing to buy imported steel due to the cheaper prices. The assets that Nucor built or acquired when the last economic recession took place generated a huge portion of their profits. It was noted how well they took advantage of economics recessions in order to grow more solid and powerful. Nucor should also consider expanding this type of industry environment and build more plants‚ but it should be done cautiously. They should consider
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Planimetric Map. A planimetric map presents only the horizontal positions for the features represented. It is distinguished from a topographic map by the omission of relief‚ normally represented by contour lines. Sometimes‚ it is called a line map. Topographic Map. A topographic map portrays terrain features in a measurable way‚ as well as the horizontal positions of the features represented. The vertical positions‚ or relief‚ are normally represented by contour lines on military topographic maps. On maps
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overview Topic: “Cognitive Maps” Course: Knowledge Engineering Author: Marina Borovkova Group: FM.1 Saint-Petersburg 2011 Table of contents Introduction 3 Definition of Cognitive Mapping 4 History and Use of the Term 4 The Process of Cognitive Mapping 6 Different Types of Cognitive Map and Mapping Techniques 7 Cognitive mapping techniques 8 Causal mapping. 8 Semantic mapping 9 Concept mapping 10 Application of cognitive techniques and maps 11 Conclusion 13 Introduction
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“Cartographers have strongly emphasised the visible‚ the tangible‚ the static‚ the physical and the historical values over the invisible‚ intangible‚ dynamic‚ human and futurist aspects of the world.” Cartographers have long ago developed maps for understanding the complexity of our environment. Whether it started for war or general education‚ cartography has developed over time in an astonishing way. While analysing the quote ‘Cartographers have strongly emphasised the visible‚ the tangible
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Map Projections A way of representing the earth’s curved surface on a flat surface of map is known as map projections. A globe represents the most accurate position‚ place of different things present on earth but a globe is not practical for many of the functions for which we require a flat map. Map projections help us to represent most of the earth’s surface at a wide variety of scales‚ on a flat‚ easily transportable surface. A globe is the true representation of distance‚ direction‚ area‚
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Perceptual maps are used by companies to observe how they stand up to their competition through the eyes of the consumer. By giving a snapshot of what the consumer is thinking‚ perceptual maps help companies compare attributes such as price‚ design‚ and quality of a particular product. The quantity of attributes used in perceptual maps can be endless but usually only four attributes are used depending on the product. It is absolutely vital for companies to choose the correct attributes on the grid
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perceptual maps that show consumer perceptions of their brand versus competing brands on attributes that are important to the consumer‚ whether functional or symbolic. Perceptual Maps are useful for these key reasons: Assessing strengths and weaknesses relative to competing brands along certain criteria important to the customer. This is revealed by the positions of the marketer’s brand and competing brands along the axes. Identification of competitive advantage for the brand Perceptual maps show
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