1. How was Komatsu able to evolve from a $169 million company with low-quality products to become a real challenge to Caterpillar by the early 1980s? How would you evaluate Mr. Kawai’s performance? The long-term vision of “catch up and surpass CAT” opened up different product offerings and the extension of the Komatsu market. Initiating Total Quality Control (TQC) helped to develop a strategy to acquire and develop advanced technology. Project A also sought to raise the quality to match CAT’s
Premium Management Quality control Quality assurance
Porter generic strategies Michael Porter described three types of strategy to achieve/maintain competitive advantage in his 1980 work Competitive strategy: techniques for analysing industries and competitors. (CS:TAIC) These generic strategies are based on two dimensions: market scope + core competency with two competencies being the most important: product differentiation/product cost. [pic] Porter (1980) stressed that failure to adopt single strategy of differentiation or low cost results in
Premium Porter generic strategies Strategic management Marketing
Komatsu‚ Ltd. (A) Target Costing System Komatsu • • • • • • • Founded 1917 Takeuchi Mining Co.‚Komatsu Ironworks 1921 Komatsu‚ Ltd. 1991- International Firm Revenue Y989 bn NI Y31bn Construction Equipment‚ Industrial Machinery- Core Business. Electronics applied products – New Business : 80% • Rest from construction‚ unit housing‚ cheimcals‚ plastics and SW Development • 1989: “3G” : Growth‚ Globalisation and Group Diversification • 1995 : Exp Y 1.4 Tn; Worldwide production by 2000; Develop
Premium
Strategic Analysis of the 2004 LEGO Group Crisis Abstract LEGO Group is a worldwide‚ well-known toy manufacturing company. In 2004‚ the company was faced with a major financial crisis and a major decision to make. Do they try to save the business or not? Through strategic analysis of the company’s external and internal environments‚ many contributing factors became evident. External Analysis The external environment facing LEGO “consists of many external conditions and forces that have the potential
Premium Toy Lego Economics
Strategic Group Analysis of Toy and Game Manufacturing Companies The toy and gaming manufacturing industry can be broadly categorized into two groups. The first is game manufacturers for electronic devices in which producers design and program video games targeted to older children and young adults. The two strategic groups that exist are video game manufacturers for game console systems and manufacturers for online video games. In today’s market‚ the three major game console systems are Nintendo
Premium Video game console Manufacturing Industry
I. Background of the Study Komatsu had its origin 1894 when the Takeuchi Mining Company was founded. A major expansion occurred in 1917 when the Komatsu Iron Works was established to manufacture mining equipment and machine tools. The name Komatsu came into existence in 1921 when iron works separated from the mining company to become KOMATSU ltd. Despite a name that means “little pine tree”‚ Komatsu produces line up of big equipment. The company is the world’s second largest manufacturer of construction
Premium Mining
The Strategic Marketing Management Analysis of Lenovo Group Wang‚ Wen Cheng‚ Dept. of Business Management‚ Hwa Hsia Institute of Technology‚ Taiwan Chu‚ Ying Chien‚ Department of Tourism and Leisure‚ National Penghu University‚Taiwan Chen‚ Ying Chang‚ Department of Hotel and Restaurant Management‚ Ching Kuo Institute of Management and Health ABSTRACT In recent years‚ market competition in the market economy is fierce‚ the different economic performances and behaviors based on the enterprises’
Premium Marketing Strategic management
Identify the strengths and weaknesses of Komatsu and Caterpillar’s other major competitors. One of the major strengths of Komatsu is the fact that the company has been able to maintain a better relationship with blue- collar workers in its North American factories. In addition‚ its per- unit labor costs are lower than Caterpillars. Komatsu enjoys a strong brand presence and its logo is recognized the worldover as a sign of quality‚ innovation and service. Sika has a high degree of brand awareness
Premium Logo Generally Accepted Accounting Principles Profit
Business Strategy Group Case Study PRADA Group members Yufan Liu Ying Wang Dingyu Wang Executive Summary This report examines the strategic management of the international iconic fashion company- Prada. In this report we conduct an analysis of the external and internal environments and identify strengths‚ weaknesses‚ opportunities and threats of the Prada. The key issues identified in the environment analysis is the Prada’s future market especially
Premium Strategic management
Strategic Group Map eHarmony is in a competitive market. Figure 1 is a strategic group map‚ which compares dating sites by the means of a number of users and user targets. This criterion helps identify a company’s rivals and displays what a competitors focus should be in order to make rational business decisions. Although Figure 1 demonstrates eHarmony as a leader in the wholesome and marriage market‚ there are other dating sites performing superior to eHarmony. For instance‚ the number one dating
Premium Online dating service Online dating