QUESTION 1 Why was Haier so successful in China? ANSWER Haier Group became the business leader in appliance manufacturer business in China by the end of December 2004. The fact that it was the second largest manufacturer of refrigerators globally was evidence of its outstanding growth. Haier strictly abided by its objectives in a very focussed way and worked hard towards achieving success. The following are the reasons for Haier’s sucees story in China: • Commitment to Quality: Haier stressed on greater
Premium Customer Developed country Customer service
Haier – Taking a Chinese Company Global in 2011 Haier is a Chinese consumer electronics company with its headquarters in Quingdao‚ Shandong‚ China. They were once the largest home appliance maker in China and started their business in the year 1984. In 2010‚ they were called one of the most innovative firms of the Business Weeks magazine. Their products are air conditioners‚ mobile phones‚ washing machines‚ refrigerators and televisions. The CEO of Haier‚ Zhang Ruimin‚ wanted to create
Premium Refrigerator Home appliance Europe
Haier: Taking a Chinese Company Global in 2011 Haier‚ started as a defunct refrigerator factory in Qingdao‚ China‚ was China’s largest white-goods maker before its expansion to foreign countries and was named the leading refrigerator manufacturer worldwide after expansion. Generally speaking‚ it is successful both in China and abroad using its unique and leading managing concepts. Haier’s CEO knows well about the company he founded and is now looking for more achievements. For its further development
Premium Corporation Success Shandong
A strategic group is a concept used in strategic management that groups companies within an industry that have similar business models or similar combinations of strategies. For example‚ the fast-food industry can be portrayed as consisting of several strategic groups. The number of groups within an industry and their composition depends on what dimensions you use to define the groups. Strategists often use a two dimensional grid to display the position of each company along to the two most important
Premium Strategic management Strategic planning Michael Porter
Haier globalization strategy Encouraged by government to create international brands has built a reputation at home for quality‚ innovation‚ and customer service Haier tries to replicate its domestic success overseas‚ it faces enormous challenges—everything from learning the preferences of new customers to managing its growing foreign operations In the United States‚ it has established a beachhead by selling niche products under the Haier brand name through The Home Depot‚ Sears‚ and Wal-Mart
Premium United States Sales Customer
Haier Logistics’ revolution Case Studies Haier Logistics’ revolution Case Studies 1、 Background Haier is the world ’s largest home appliance brand‚ founded in 1984 in Qingdao; the current Chairman of the Board‚ CEO Zhang Ruimin is one of the main founders. At present‚ Haier has established 21 worldwide industrial park‚ five R & D centers‚ 19 overseas trading companies‚ employs more than 70‚000 people worldwide. In 2011‚ Haier achieved a global turnover of 150.9 billion yuan‚ the brand value was
Premium Supply chain management Logistics Supply chain
Haier Marketing Analysis William Li Haier History and Culture Haier Group —— the world ’s fourth largest manufacturer of white goods‚ the most valuable brands of China. The company was founded in 1984 in Qingdao‚ China. As of 2009‚ Haier has established 29 manufacturing bases‚ eight comprehensive research and development centers‚ and 19 overseas trading companies around the world and it has employs more than 60‚000 (Angiezahn‚ 2011). In 2009‚ Haier ’s global turnover reached 124.3 billion
Premium Haier Major appliance Electrolux
1. Introduction Haier was just found in 1984. At the beginning stage of its business‚ it mainly produces household refrigerators as the core product. 20 years later‚ Haier has obtained the leadership position in the Chinese home appliance industry which consists about 21% of market share. More importantly‚ Haier has become a multinational company and has expanded its business to America and elsewhere Asia. According to sales‚ Haier was ranked fourth in the major home appliances industry in the world
Premium Chain store Marketing United States
Haier CEO -‐-‐-‐ Ruimin Zhang Shen Si F35122015-‐7 Ruimin Zhang was born in Shandong Province on 1949 and Received an MBA from the University of Science and Technology of China in 1995. Now he is the CEO of Haier Group. Haier‚ established as a refrigerator factory in Qingdao in 1920
Premium Employment Management
Haier: A Global Brand Executive Summary Haier‚ under the leadership of CEO Zhang Ruimin‚ grew from a single model refrigerator firm to the #5 white goods producer in a matter of two decades. Throughout the expansion process Haier entered over 100 countries through multiple entry modes and into other industries. The 2005 financial results gave Haier reason to pause and reassess its mission and strategic intent. The primary issue was whether to continue its expansion strategy or slow down
Premium Brand Brand management