Name : PRASHAST JAIN Program : Global MBA Course : Strategic Thinking Assignment Discussion Questions for “LEGO” 1. What led the LEGO group to the edge of bankruptcy by 2004? Please focus on the management moves during “the growth period that wasn’t” (1993-98) and “the fix that wasn’t” (1999-2004). 2. Why did Knudstorp’s turnaround strategy work? In your opinion‚ which actions were the most
Premium Lego Lego Group Kjeld Kirk Kristiansen
There are about 915 million ways to combine six LEGO® bricks . But how many ways are there to keep a company on the right track? Kjeld Kirk Kristiansen‚ current owner of the LEGO Group‚ was faced with this question in 2004. On the surface it did not become known that LEGO was in trouble in those days. The small bricks were welcome all over the world and the British Association of Toy Retailers joined Fortune magazine in naming the company’s classic bricks the toy of the century. But the fifth-largest
Premium Lego Group Kjeld Kirk Kristiansen Ole Kirk Christiansen
CUSTOMER-DRIVEN MARKETING STRATEGY FOR LEGO (1) Does LEGOs web site (www.lego.com) help consumers through the buyer decision process LEGOs Mission Statement Inspire and develop the builders of tomorrow. The LEGO brand is more than simply a familiar logo. It is the expectations that people have of the company towards its products and services‚ and the accountability that LEGO feels towards the world around it. The brand acts as a guarantee of quality and originality. Visiting and browsing its
Premium Lego Legoland Windsor Marketing
STEPS TO LEGO GROUP FINANCIAL TURNAROUND Easy‚ Fast & Quick Results EXECUTIVE SUMMARY Rivkin‚ Thomke and Beyersdorfer (2013) suggested in 2004‚ the market size of the toy industry is worth $61% billion in the wholesales revenue‚ with a steady growth of 4% per year in the retail market for toys. Thousands of toymakers flourish the market to serve global demand while keeping track of the 3 new trends in the industry which are toys demand rise while product life cycles decline‚ children has less
Premium Lego Retailing Strategic management
innovations in an important role of the organization. When designers want to innovate something they need to think outside the room not inside the room. The Lego Group is one of the examples that showing how toys designer using their creative to create Lego by think outside the box (Elamsy‚ 2014). In 1932‚ Ole Kirk Khristiansen created the Lego Group and innovate the wooden toys that are radical
Premium Lego Lego Group Kjeld Kirk Kristiansen
are fundamental for Strategic Management. The first key characteristic is the understanding of the strategic position of an organization‚ followed by the strategic choices for the future and turning strategy into action. Beginning with strategic position the LEGO group faced different objectives which influenced the development of strategy. The level of technology and preferences concerning materials changed over the time and the company was able to found a niche market for LEGO movies and created
Premium Lego
Introduction Founded in 1932‚ the LEGO Group is a privately held company headquartered in Billund‚ Denmark. The vision of Lego Group is to “inspire children to explore and challenge their own creative potential”[1] Lego now ranks 4th in the world as a toy manufacturer. The Lego Group employs nearly 9‚000 workers and its own product‚ Lego Brick can be found in over 130 countries. The financial performance of Lego declined drastically through the 1990’s and early 2000’s. In 2004‚ the company accumulated
Premium Lego Outsourcing Toy
Lego Case Study for ISM class 5014 How did the information systems and organization diging changes implemented by Knundstorp align with the changes in business strategy. The Lego Cast Study is about how the toy company has been affected by the rapid and vast change in the way children play with toys and their preference of the same. Historically‚ Lego’s have been a top rated toy for children and when that quickly changed Lego was not expecting it and furthermore not prepared. The company began
Premium Product management Toy Product life cycle management
tremendously successful? Have you ever tried to “LEGO”? “LEGO” is toy of men and women of all ages in the world. I want to talk about Lego that has been tremendously successful. • First‚ the origin of “LEGO” The Lego Group began in the workshop of Ole Kirk Christiansen (1891–1958)‚ a carpenter from Billund‚ Denmark‚ who began making wooden toys in 1932. He made toys for his son. • Second‚ what does “LEGO” means? In 1934‚ his company came to be called "LEGO"‚ derived from the Danish phrase leg godt‚ which
Premium Lego Toy Lego Group
Annual Report 2011 The LEGO Group FINANCIAL HIGHLIGHTS Financial Highlights The LEGO Group (mDKK) 2011 2010 2009 2008 2007 18‚731 (13‚065) 5‚666 (124) 5‚542 4‚160 16‚014 (10‚899) 4‚973 (84) 4‚889 3‚718 11‚661 (8‚659) 2‚902 (15) 2‚887 2‚204 9‚526 (7‚522) 2‚100 (248) 1‚852 1‚352 8‚027 (6‚556) 1‚449 (35) 1‚414 1‚028 12‚904 6‚975 5‚929 10‚972 5‚473 5‚499 7‚788 3‚291 4‚497 6‚496 2‚066 4‚430 6‚009 1‚679 4‚330 3
Premium Balance sheet Generally Accepted Accounting Principles