internal environment on creation of new air carrier (Source: developed by author) As a result of the carried-out analysis it is possible make a conclusion that presently the recommended direction of strategic development corresponds to a state when it is necessary to implement the weakness - opportunity strategy (mini – maxi) directed on minimization of weaknesses of the enterprise and use of opportunities of the market of air transportation. Namely‚ strategic recommendation: to implement leader strategy
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introduced themself as the first LCC in SE Asia region‚ by providing no-frills‚ casual short-haul service without serving meal‚ mileage point‚ or lounge etc. Which attracts newcomer customers who sensitive in price. AirAsia’s competitive advantages are comprised of both Cost Leadership and Differentiation with clear market positioning and brand image. Start from Acquisition from Malaysian government‚ Tony Fernandes restructured business model to be low-cost embedded down to corporate’s core similarly
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1 Summary Low-cost carriers have been established for many years. A model for a low-cost airline is described‚ derived from the operations of several such carriers. The models followed by the three main low-cost carriers in the UK‚ Ryanair‚ easyJet and Go are then outlined. The impact of the differences between these models is then assessed to see how they affect the cost base and productivity of the airlines. Finally‚ it is suggested that Ryanair’s model is most suited for the current conditions
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Thai Air Asia Limited Section 1: Company Background In the past‚ domestic air routes were limited to only few players; such as Thai Airways‚ Bangkok Airways‚ Air Andaman‚ and Phuket Air. Prime Minister Thaksin Shinawat announced the opening of Thai air routes in 2002 and this has induced a lot of airlines to enter the market‚ especially low cost airlines‚ which have already been widely and well accepted in scores of countries. In Southeast Asia‚ at that time‚ Air Asia Malaysia was considered
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microeconomics in analysis of the company that listed in Bursa Malaysia. We are required to select one of the companies that listed in Bursa Malaysia. Described the background and the type of products or services offered by this company. Besides that‚ we need to explain type of market structure that this company can be categorizes into and also explain the characteristics of that market structure. By using the annual report from this particular company of at least 3 years‚ do an analysis on cost‚ revenue
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SWOT ANALYSIS FOR AIR ASIA Strengths‚ Weaknesses‚ Opportunities and Threats Analysis for AirAsia Strengths The first phase of the swot analysis is the strengths analysis for Air Asia. There are some unique strengths of Air Asia that others company could not defeat them. First and foremost‚ Air Asia has a very cooperative and strong management team with strong connections with the government and the airline industry leaders.This is partly contributed by the diverse background of
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Malaysia Airline System Berhad (MAS)is a group having several businesses organization includes Malaysia Airlines‚ MAS Cargo‚ Firefly‚ MASwings‚ MAS aerospace and so on. Other businesses which are under MAS are hotel operations‚ catering‚ computerized reservation services‚ coach transportation‚ trucking and warehousing services‚ retailing of goods‚ terminal charges and tour and travel related activities(Malaysia Airline System Berhad‚ 2010). Malaysia Airlines had won awards of ‘5-Star Airline’ and ‘World’s
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Chapter 13 Communicating Customer Value: Personal Selling and Direct Marketing GENERAL CONTENT: Multiple-Choice Questions 1. These employees are well-educated‚ well-trained professionals who work to build and maintain long-term customer relationships by listening to their customers‚ assessing customer needs‚ and organizing the company’s efforts to solve customer problems. Who are these employees? a. Managers. b. Missionary salespeople. c. Salespeople.
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We use Air Asia as an example of our e-commerce presentation company because it was voted as the most popular website for online shopping. Air Asia Berhad is a Malaysian-based low-cost airline where it was the largest low-fare‚ no-frills airline and a pioneer of low-cost travel in Asia. Air Asia group operates scheduled domestic and international flights. Air Asia is using e-commerce to promote their product through online. Slide 4 1st point Air Asia is the first airline which
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marketing activities in order to compete and to survive in the competitive business. After a few days of discussion‚ four of us decided to choose company in airline service sector. The reason we are choosing this sector is because we found out its interesting and attractive part. As a result‚ we had finally choose the AirAsia Sdn Bhd airline. The reason why we choose this company is due to its luxury and satisfied service that we had experienced and this had inspire us want to know more about this
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