Contents 1.0 Company background 2 1.1 Introduction 2 2.0 Strategy identification 3 2.1 HP Marketing mix 3 2.1.1Product 3 2.1.2 Place 4 2.1.3 Price 4 2.1.4 Promotion 4 2.2 E-Customer Relationship Management 5 2.3 Virtual Communities 5 3.0 Environmental Analysis 6 4.0 Segmentation and targeting‚ differentiation and positioning 7 4.1 Market segmentation 7 4.1.1 Demographic 8 4.1.2 Psychographic segmentation 9 4.1.3 Geographic segmentation 9 4.1.4 Positioning for the future 9 4.1.5
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technical and fundamental anlaysis on HP Assignment type: Individual Submitted to: Dr. Timothy Submitted by: Mubashar Javaid Chaudhry Submitted on: 07/01/2013 Faculty of Business‚ Environment and Society Table of Contents 1. Introduction 3 2. Technical Analysis 3 3. Fundamental Analysis 16 4. Theoretical Evidence 21 5. Conclusion 24 6. References 25 1. Introduction Hewlett- Packard‚ also known as HP‚ co-founded by Bill Hewlett and Dave
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HP DESKJET 1. HP is in an inventory crisis. What should it do? Qualitatively evaluate the options given in case A: (a) Build a new European factory‚ (b) Utilize air shipments for Europe (c) Do better forecasting (d) Reduce customer service by lowering fill rate (e) Keep more inventory. a) HP has 3 distribution centers. Those of Europe and Asia Pacific Distribution Centers are in an inventory crisis. Especially crisis is becoming deeper in European Distribution Center. Is it a solution
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Although Alliance Supermarkets utilizes a point-of-sale system to track its inventory levels and keep constant records for each location’s on-hand quantities‚ the firm still experiences several problems with regards to effective and efficient inventory management. As stated in the case study‚ “sudden changes in demand for a particular item can catch the company by surprise as it bases inventory replenishment on historical demand patterns. Further‚ demand patterns and preferences may vary from one
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20 “If Only HP Knew What HP Knows . . .” Thomas H. Davenport Innovation in Action About the author: Tom Davenport‚ professor of Information Management at the University of Texas‚ Austin‚ is best known for his research on how organizations bring about major innovations in their work processes. His 1993 book‚ Process Innovation: Reengineering Work through Information Technology‚ was the first book to describe what has become known as “business reengineering.” More recently‚ Davenport’s
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MNC Concept MNC means Multi National Corporation. MNC company is the company where the company produces the goods in anywhere of the world and sells the goods in anywhere of the world is called MNC. MNC is a company which has it headquarters in its home country. it can have its business in more than countries. but most of the assets controlled by the individuals of the home country. MNCs is the company which run the business in other country but have head office in its own countries. In other
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Google alliances 2005. Firefox 60 million daily users in 2008. Google finances 85% of Firefox in exchange for having its search engine embedded in the browser In 2008‚ partnership deal with Apple to have the Google search engine appear by default on Iphones (13 million devices sold by october 2008). Partnerships with manufacturers allow the search engine to be guaranteed to in a prime position. 2006.The Google Toolbar is part of the web navigator which makes Google the default search engine
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manufacturing. There is low investment for independent stores. Decreasing profitability indicates that there is a threat of new entrants Threat of Substitutes: Threat of substitute products is low. HP believes in standards-based technology‚ which represents the opportunity to decide in the item of much preferance. HP tries to eliminate barriers by continuous updating processes and presenting new products to remain in the top of the industry. The Power of Buyers: Bargaining power of buyers is high. Consumers
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Why has Disney been successful for so long (Describe the business model of Disney) Disney´s Business Model According the article of Walt Disney Company: A corporate strategy analysis (Robin School of business) Disney’s objective is to be “one of the world ’s leading producers and providers of entertainment and information‚ using its portfolio of brands to differentiate its content‚ services and consumer products. The company´s main financial goals are to maximize profit‚ cash flow and drive
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Stenden University | HIV/Aids Alliance case | CBL | | Albert Jan Jukema 226106 Bertrand Wouda 226521 Han Busse 83325 | 6/7/2013 | 1. Explain the governance? In the Alliance is a central group Council of Trustees. These group are independent people from communities around the world who are affected or involved in actions on HIV/AIDS. The group supposed to represent the benificiaries rather than the LOs or the donors‚ although of
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