Ladaija McCockran English 12 1-P Unit 2 Essay “Going for the Look” Essay Marketing strategies have been taken farther than ever before. Companies are now making money by using their employees as walking billboards. In the article Going for the Look‚ but Risking Discrimination‚ Steven Greenhouse discusses how this new technique could be a form of discrimination‚ and why industry analyst‚ like Marshall Cohen‚ think the strategy is necessary. The definition of discrimination is the showing of unjust
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Going for the Look In Marshal Cohen argument responding to Steve Greenhouse article‚ “Going for the Look‚ but Risking Discrimination‚” Greenhouse argues that companies only hire people for their looks and not for their experience. This has been going on for a long time‚ but some people never really realized it. Companies like Abercrombie & Fitch and L’ Oreal that hire based on looks and not on the experience of the person‚ reminds me of a bully who does things and doesn’t get caught‚ but when
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Hour 5 October 21‚ 2013 In Cohen’s statement‚ he gives off an intellectual but also an arrogant tone. This reflects his knowledge for being a successful retailer‚ but also has a sexist and snobbish way of viewing marketing. Retailers look for walking billboards to upscale their product to the public. Cohen states that you need attractive people working behind the counter to bring in today’s young crowd to the stores. On one hand‚ retailers should be able to hire who they want so they
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Going for the Look In today’s younger‚ trendy‚ fashion stores‚ people are being hired for their looks and less because of their brains. Marshal Cohen‚ a senior industry analyst‚ argues about why hiring better looking people helps a store’s environment. Making a certain brand more desirable to buy‚ meaning the company shall make more money. Stores such as Abercrombie and Fitch have already set their image using this technique and have become quite successful. Hiring attractive people is not
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Going for the Look Times continue to change and today people tend to judge a person on how they look. Companies are becoming more competitive and are looking for ways to attract customers. More retailers and companies are using the approach to hire based on appearance rather than work capability. Hiring should be based on work ethic‚ rather than appearance which can be discriminating. Companies all over the United States are denying people employment based on their physical appearance. In the
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Name: ______________________ Period: ______________________ Date: ______________________ Going for the Look‚ but Risking Discrimination by Steven Greenhouse The New York Times‚ Sunday‚ July 13 A funny thing happens when Elizabeth Nill‚ a sophomore at Northwestern University‚ goes shopping at Abercrombie & Fitch. At no fewer than three Abercrombie stores‚ she says‚ managers have approached her and offered her a job as a clerk. “Every time this happens‚ my little sister
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“Going for the Look” Employment Discrimination The cliché “don’t judge a book by its cover” is hopelessly lost on the people of the younger generation in this modern day. People in general have these subconscious desires to intermingle with others who “look” a certain way. Retail marketing companies such as Abercrombie and Fitch have implemented these emotional impulses as a marketing strategy to the point at which practice has become policy. Marketing is being taken to new heights
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Greenhouse effects and global warming are an uprising environmental issue. The greenhouse effect is the process by which absorption and emission of infrared radiation by gases are released in the atmosphere. The major greenhouse gases are water vapor (36 -70%)‚ carbon dioxide CO2 (9-26%)‚ methane CH4 (4-9%)‚ and ozone O3 (3-7%). Since the industrial revolution‚ human activity has increased the amount of greenhouse gases‚ leading to increased levels of CO2‚ methane and troposphere ozone. Fossil fuels
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Contents Design Brief Free Hand Sketches Two Point Perspective Isometric Blue Prints Conclusion Research Introduction A greenhouse (also called a glasshouse) is a building in which plants are grown. These structures range in size from small sheds to industrial-sized buildings. A miniature greenhouse is known as a cold frame. A greenhouse is a structural building with different types of covering materials‚ such as a glass or plastic roof and frequently glass or plastic walls;
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that it is profitable to hire those with outer beauty. However‚ since certain businesses are only hiring certain ethnicities in order to project that image‚ it has been questioned whether these businesses are discriminating. In the article‚ Going for the Look‚ but Risking Discrimination‚ it says that " hiring attractive people is not necessarily illegal‚ but discriminating on the basis of age‚ sex‚ and ethnicity is." The companies cannot help it that only certain types of people fit their marketing
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