The cruise industry is currently going through a period of rapid growth and change. In the past‚ cruising was seen as the preserve of the elderly‚ rich and famous. Today the number of cruise passengers is growing steadily and the industry has introduced products aimed at a wide range of customers‚ including families‚ young people and groups. Prices for many cruise products have fallen as the major tour operators have entered the market. Latest figures from the Passenger Shipping Association (PSA)
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learned more of my personality because of the Meyers Briggs Personality Inventory survey. This survey allowed me to discover more of my personality traits and the ISTJ personality type describes my traits. The ISTJ personality is seen as being “ quiet‚ serious earn success by thoroughness and dependability. Practical‚ realistic‚ and responsible. Decide what should be done and work toward it‚ regardless of distractions… Value tradition and loyalty.” (Meyers Briggs Personality Inventory survey) This inventory
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The problem for Celebrity Cruises was clear in they needed to define a clear positioning for its customers and figure out a way to keep the demand strong maintain market share and focus on specific customers in their target market. This meant Celebrity cruises had problems with their strategies and less importantly their operations. Celebrity needed to figure out a way to retain customs with different expectations within their target market whether or not they were initial cruisers‚ seasonal cruisers
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Working aboard the Mediterranean World II My name is Sihaam Ahmed; I am 23 years old and have graduated from Roehampton University studying Travel and Tourism Management. I had experience working in London’s busiest hotels Hilton Metropolitan as the assistant to the head of Human Resources. I left the hotel because I saw an opportunity work on cruise liner. Working on would cruise linerwould give me a chance‚to travel which has always been a dream of mine and gain tremendous amount of experience
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MBA 623 | North American Cruise Industry | Table of Contents Executive Summary 2 Cruise Industry Overview 2 Market Overview and Structure 2 Industry and Customer Segments 5 Target Market Analysis 7 Carnival Cruise Lines 7 Target Market Analysis 7 Positioning Strategy 7 Royal Caribbean Cruise Lines 8 Target Market Analysis 8 Positioning Strategy 9 Norwegian Cruise Lines 9 Target Market Analysis 10 Positioning Strategy 10 Disney Cruise Lines 11 Target Market Analysis
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Choose one sector of the industry that has experienced rapid growth over the past decade. Discuss with examples what you consider to be the major reasons for this growth and how it has affected the industry. Over the last decade there have been significant changes in the travel and tourism industry. The cruise industry is an exciting modern and rapidly expanding global industry. During the current decade‚ it has continued to expand its capacity and develop new cruising opportunities for vacationers
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The Leisure-Cruise Industry February 17‚ 2011 Business Management Introduction One of the rapid producing leisure industry divisions‚ the cruise industry faces several challenges. Whereas supply continues to rise at double-digit levels‚ demand battles to keep speed. Known the demands on communications and the jeopardy of an eroding on-shore practice‚ less port are in a location to provide accommodation the cruise lines as supply grows. At the similar time‚ the community sector’s inspection
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Aaron Henley Tim Goss Composition 9 February 2012 My First Cruise Have you ever wanted to travel the world? What made you want to travel? I went on a cruise in June of 2011. I’d say it was the best time of my life. I got to swim in the ocean‚ Meat people from other cultures‚ and discovered parts of the world I’ve never seen. The name of the cruise ship was Destiny. Maybe it’s my destiny to travel the world. It all started one early morning in June. I was awake and was so anxious
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Mr. X‚ 57‚ is the director/business manager of the organization that was chosen for the present study. Out of his total work experience of 27 years‚ he has spent 11 years in this organization. Mr. X’s scores on the three dimensions of the Meyer & Allen Organizational Commitment Scale (1993) are discussed below: On the first dimension of affective or desire-based commitment‚ Mr. X has a mean score of 4.84‚ which is high‚ thus‚ indicative of his having a strong emotional attachment with his organization
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Sink or swim: Royal Caribbean Cruises Limited made efforts to adapt to the paradigm shift of Information Technology and its function within the ever-growing cruise line industry Jesse Brothers Abstract Royal Caribbean Cruises Limited (RCCL) was founded in 1969. They currently operate under the brands of Royal Caribbean International‚ Celebrity Cruises and Pullmantor. Predominantly known as the second largest cruise ship company behind Carnival
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