period: Spring 2013 Lecturer: Phan Minh Duc E-mail: ducpm@fsb.edu.vn Phone: +84-167-267-9999 1) Main objectives and goals of the course * Upon the completion of the course‚ students can have a) Knowledge: This course is designed to introduce students to the concepts‚ analysis‚ and activities involved in marketing. After taking this class‚ the students should all be able to: • Demonstrate an understanding of the basic elements of marketing‚ including customer needs marketing strategy‚ and the marketing
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THE TWO-STEP FLOW MODEL OF COMMUNICATION INTRODUCTION The two-step flow of communication hypothesis was first formulated by → Paul F. Lazarsfeld and his colleagues in their classical study on the 1940 American presidential election (1944). It states that there is usually no direct influence of the mass media on the general public. Rather‚ “ideas often flow from radio and print to the opinion leaders and from them to the less active sections of the population” (Lazarsfeld 1944). This assumption
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The Importance of Attention to Detail In life a person generally finds out at an early age that acquiring the ability to focus and concentrate are crucial skills that aren’t easily learned. By nature‚ humans lack patience and are always looking to get the answer to a problem as quickly and as easily as possible. It’s not hard to see why this trait is so ingrained in the brain simply because it’s natural to want to avoid the frustration and the wasted time it takes to solve a problem or listen
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Rephrase the question if you have to – Read provided paragraph – Brainstorm ideas or outside info that you know both about the question and the paragraph This will help you see the upcoming documents instead of reading them with a blank mind. – Read documents – Organize your documents by the: – Column or Grid method – Lists This will organize your documents and help you write the essay faster‚ saving time. – Brainstorm more ideas with the fresh documents in your head – When Reading:
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technology is ‘the application of scientific knowledge for practical purposes’. In other words technology is using your knowledge of machines and different techniques to solve a particular problem or make a difficult situation easier. In looking at this in more detail‚ there seems to be the most progress in the area of gadgets. For example‚ in the production of phones‚ it is here today‚ out of style tomorrow. We all know a friend who buys the latest phone and two months later sells it to buy a newer
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Step ’by-step guide to critiquing research. Part 1: quantitative research Michaei Coughian‚ Patricia Cronin‚ Frances Ryan Abstract When caring for patients it is essential that nurses are using the current best practice. To determine what this is‚ nurses must be able to read research critically. But for many qualified and student nurses the terminology used in research can be difficult to understand thus making critical reading even more daunting. It is imperative in nursing that care has its foundations
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STEP TO CHRIST BOOKS / SC - Steps to Christ (1892‚ 1893) / Chap. 1 - God’s Love for Man Chap. 1 - God’s Love for Man Nature and revelation alike testify of God’s love. Our Father in heaven is the source of life‚ of wisdom‚ and of joy. Look at the wonderful and beautiful things of nature. Think of their marvelous adaptation to the needs and happiness‚ not only of man‚ but of all living creatures. The sunshine and the rain‚ that gladden and refresh the earth‚ the hills and seas and plains
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and 4 serve for 2 consecutive days‚ then we alternate responsibilities. TSP counts for 4 weekly periods of class. ** Informal lunch in "Grand Carnotzet" dining room for other students. Floral Art and Table Decoration as well as Extra Courses (in red) are usually in the afternoon. As many students enroll for these‚ we have to make several
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IMPLICATION OF MARKET IMPERFECTIONS FOR ECONOMIC DEVELOPMENT FINANCE As the period section shows‚ the operation of capital markets does not match the assumptions underlying perfect competition but instead is characterized by market imperfections that can create capital availability gaps. Despite the united states well developed capital markets‚ a firm’s location‚ industry‚ amount and form of capital needed and the number and type of financial institutions serving its area can all affect its access
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Books are concentrated sources of wisdom. The more books you read‚ the more wisdom you expose yourself to. What are some books you can start reading to enrich yourself? Some books I’ve read and found useful are Think and Grow Rich‚ Who Moved My Cheese‚ 7 Habits‚ The Science of Getting Rich and Living the 80/20 Way. I’ve heard positive reviews for The Tipping Point‚ Outliers and The Difference Maker‚ so I’ll be checking them out soon. 2. Learn a new language. As a Singaporean Chinese‚ my main
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