Steinway Strategic Orientation April 14‚ 2013 Steinway Strategic Orientation Steinway & Sons‚ also known as Steinway‚ is an American and German manufacturer of handmade pianos. German immigrant Heinrich Engelhard Steinweg founded it in 1853 in New York City. The company ’s growth led to the opening of a factory and employee village in what is now Astoria‚ Queens in New York City‚ followed by a second factory in Hamburg‚ Germany‚ in 1880. Heinrich Engelhard Steinweg ’s dedication was "To build
Premium Piano
STEINWAY’S STRATEGIC ORIENTATION Dwiyani Rahmawati Marvin Mahadharma Aldira G. Meyer Tenny Oktarina Company Overview The finest piano maker in the world 1853 – founded by the Steinway family 1995 – bought by Messina & Kirkland 1996 – become public company Piano is division of Steinway Musical Instruments Company Products Upright piano Grand Piano Market share over 80% Brand as most valuable assets 2% of all keyboard unit sales in US profit 35% Minto Pyramid Analysis UDR
Premium Piano Measurement Keyboard instrument
Steinway&Sons – strategic management Steinway’s background Steinway&Sons had long been recognized as a leader in the market for high-quality pianos. Their motto still follows its founder’s word. He said “Build the best piano possible. Sell it at the lowest price consistent with quality.” For thesedays‚ technical excellence continued to be emphasized‚ with members of the firm taking out over 100 patents in piano making. They have three lines which is grand piano‚ vertical piano‚ and Boston piano
Premium Piano
Case: Steinway and Sons Problem Definition: Steinway ands Sons‚ with a 140 year history of making the finest pianos has witnessed management change and generation growth in its time. Many things changed over that period‚ but the image that Steinway was the brand for American and made the finest pianos remained untouched. In the current wave however‚ Yamaha and other piano makers were churning out good pianos off the assembly line and artists found them to be reasonable alternatives to the
Premium Piano
International Strategic Management – Steinway & Sons HAN Kunqi Luxury brand management‚ food and wine Cl3 1. Historically‚ why has Steinway been successful? Steinway & Sons is one of the leader in the market for high-quality grand pianos. It was established in New York City in 1853 by a German immigrant Henry Engelhard Steinway and prospered with its techincal excellence. Marketing Mix of Steinway & Sons 1. Product Steinway & Sons keeps in working on its high
Premium Piano
Steinway & Sons: Combining Craftwork and Teamwork Steinway and Sons remains one of the best-known producers of concert pianos in the world. Throughout its great history the company has shown a distinctive talent at innovation and quality workmanship‚ as evidenced by its 114 patents. In an age of mass production‚ Steinway continues to manufacture a limited number of handmade pianos in a unique testament to individual craftsmanship. However‚ Stein¬way’s dominance in the concert piano market is being
Premium Piano
as a manufacturer of High Quality Piano’s? Ans 1: Steinway has a reputation for creating high quality products. The company’s products score very high on 5 dimensions of quality‚ Performance‚ Reliability‚ Durability‚ Aesthetics and Perceived quality. The factors behind the high quality products of Steinway are 1) Steinway maintained a good relationship with artists‚ and had a list of approved artists who were eligible for Steinway Concert service under which the company provided pianos
Premium Piano
Strategic Alternatives Available to the Organization First‚ we want Nike to play a role in effecting positive‚ systemic change in working conditions within our industries. If our efforts lead to a workplace oasis -- one solitary and shining example in a desert of poor conditions -- then we’ve not succeeded. Even if that single shining example were to exist (and we’re not claiming it does)‚ we’ve learned that positive changes won’t last unless the landscape changes. Our challenge is to work with
Premium Nike, Inc. Apple Inc. Athletic shoe
The Selmer Company‚ new owners of Steinway & Sons‚ must decide whether or not Steinway should continue to focus on its high-end‚ niche strategy of being the preeminent maker of high quality vertical and grand pianos or do a 360 and take on a bold and aggressive approach. For several years now‚ Steinway’s brand and reputation had suffered due the popularity of electronic keyboards‚ expansion of their dealer network and some modernization methods to the manufacturing of the product. As a result‚ poor
Premium Piano Music
Steinway’s reputation as a manufacturer of high-quality pianos? What tactical differences do you see between Steinway and Yamaha in their pursuit of high quality? Evaluate each Steinway reputation was a result of the uniqueness and the differentiation in their products. Their long-standing history of perfection in making custom and hand made products‚ differentiate them from their competitors. Steinway strived to meet the specifications for their piano artists and utilized their fame to promote a high
Premium Piano