GLOBAL STRATEGY This page intentionally left blank GLOBAL STRATEGY Second Edition Mike W. Peng Provost’s Distinguished Professor of Global Strategy University of Texas at Dallas Chair‚ Global Strategy Interest Group Strategic Management Society Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Global Strategy‚ 2nd Edition Mike W. Peng VP/Editorial Director: Jack W. Calhoun VP/Editor-in-Chief: Melissa Acuna Acquisitions Editor: Michele
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Reading Sections Foreword Introduction 1. A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2. THIS MUST BE THE PLACE Product Placement‚ American Idol ‚ and Ford’s Multimillion-Dollar Mistake 3. I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4. I CAN’T SEE CLEARLY NOW Subliminal Messaging‚ Alive and Well 5. DO YOU BELIEVE IN MAGIC? Ritual‚ Superstition‚ and Why We Buy 6. I SAY A LITTLE PRAYER Faith‚ Religion‚ and Brands 7. WHY DID I CHOOSE
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Beautiful Stranger (A-List Novel #9) Zoey Dean To Dianne. Loyalty is everything. New York was real and California was not. T’ was ever thus. --Lauren Bacall 8 9 Blank Silk Christian Dior Gown T here were many things that Anna Percy loved: classic novels written in the nineteenth century‚ the antique diamond stud earrings handed down from her grand-mother‚ the idea that a person could‚ if she really wanted to‚ reinvent herself. But at this moment‚ she wondered if the thing she loved
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King’s College‚ Cambridge Annual Report 2011 Annual Report 2011 Contents The Provost The Fellowship Undergraduates at King’s Graduates at King’s Tutorial Research Library Chapel Choir Bursary Staff Development Appointments & Honours Obituaries Information for Non Resident Members 2 7 17 24 27 34 38 42 46 49 53 55 60 65 239 The Provost 2 THE PROVOST candidates at too late a stage to announce its formal cancellation. But‚ unsurprisingly‚ with no candidates there was no election. That
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